Requirements and responsibilities
About the RoleWe are looking for a Partnerships Lead to own three of the highest-leverage relationships at Reacher: our top strategic accounts, the TikTok ecosystem (TikTok Shop US/UK partnerships, category teams, and the TSP network), and our agency partner ecosystem (holding companies, TSPs, and creator agencies).This role reports directly to the co-founder running GTM and works closely with the CEO.Key ResponsibilitiesTikTok Ecosystem PartnershipsOwn the day-to-day relationship with TikTok Shop's US and UK partnership, category, and TSP teamsDrive Reacher's TikTok Shop Partner (TSP) certification end-to-end and maintain our positioning in the unified TSP ecosystemPlan and execute joint webinars, trainings, and category enablement sessions for TikTok's seller and TSP teamsRepresent Reacher in TikTok partner groups (Lark, Slack), events, and city-tour activationsSurface platform-level signals (new permissions, beta programs, category opportunities) back to Product and GTMStrategic Account ManagementOwn the relationship with our top 20–30 strategic accounts: holding companies (Omnicom/Flywheel, Publicis, Dentsu), enterprise brands (ABH, ColourPop, SKIN1004, Pandora-tier), and high-GMV Reacher Plus clientsRun a structured cadence (weekly to monthly depending on tier) with each account's executive sponsorMove strategic accounts from product user to executive partner through QBRs, joint goal-setting, and expansion planningOwn renewal and expansion conversations for the strategic tier in partnership with sales and Reacher Plus deliveryConvert at-risk strategic accounts into wins through escalation, executive relationships, and product partnershipAgency & TSP PartnershipsBuild and maintain co-sell and co-marketing relationships with TSPs and creator agenciesRun a referral motion that turns agency partners into a consistent source of net new brand pipelineNegotiate co-marketing programs: joint case studies, webinars, event presence, content swapsActivate dormant agency relationships and identify new TSPs to onboardCross-Functional LeadershipPartner with Sales on enterprise pipeline and deal strategyPartner with Reacher Plus delivery on strategic account health and executive relationshipsPartner with Product on platform-level requests from TikTok and top accountsReport partnership pipeline, account health, and ecosystem signals to the founders weeklyIdeal Candidate ProfileRequired3–6+ years in partnerships, strategic accounts, or business development at a SaaS, commerce, or creator economy platformTrack record managing 20+ strategic accounts simultaneously with executive-level relationshipsDemonstrated experience closing co-marketing and co-sell deals, not just maintaining relationshipsStrong written communicator who can run a cadence, log outcomes, and drive accountability without promptingComfortable in a fast-moving startup environment with no existing playbookStrong execution capability (not strategy-only)PreferredExisting relationships inside TikTok Shop (US or UK partnership orgs, category teams, or partner ecosystem)Prior experience at a TikTok Shop Partner (TSP), creator agency, or holding company in the social commerce spaceExperience taking a SaaS company through a platform partner certification (TSP, Shopify Plus, Meta Business Partner, Amazon Ads Partner, etc.)Working knowledge of the creator economy, affiliate marketing, or social commerce business modelsThis Role Is Not For You IfYou expect to inherit a playbook — there isn't one yet, and building it is part of the jobYou prefer relationship-building over closing concrete co-sell, co-marketing, or expansion outcomesYou can't context-switch between an enterprise QBR in the morning and a tactical webinar plan in the afternoon
Optionally, you can add more information later (benefits, pre-screening questions, etc.)