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Posted about 1 year ago
Requirements and responsibilities
Job Summary:
The company is seeking a strategic, data-driven senior marketing leader to drive attendance, engagement, and ROI across its global B2B event portfolio. This role manages the entire lifecycle of event marketing, including audience acquisition, digital campaigns, analytics, and optimization. It plays a central role in the company's mission to connect and inform the world’s energy professionals.
The company views its events as platforms that shape the future of global energy. It seeks a marketer committed to making a measurable impact by enhancing audience engagement and delivering business value to clients.
Key Responsibilities:
- Drive Attendance & Revenue
- Lead integrated, multi-channel marketing campaigns for both in-person (primary) and virtual events.
- Develop comprehensive marketing strategies aimed at increasing paid registrations, expanding audiences, and maximizing sponsor ROI.
- Optimize Campaign Performance
- Manage segmentation, registration, and campaign automation using platforms such as Cvent, Omeda, and related tools.
- Create and refine emails and web pages using HTML/CSS to enhance conversion rates and engagement.
- Leverage Tools & Platforms for Scale
- Monitor and report on KPIs including registration growth, conversion rates, ROAS, and attendee engagement.
- Use A/B testing and data analysis to optimize campaign results.
- Collaborate to Enhance Relevance
- Partner with editorial, sales, and events teams to ensure consistent messaging and audience relevance.
- Stay informed about energy industry trends and incorporate insights to enhance marketing strategies.
Success Metrics:
- Year-over-year growth in paid event registrations.
- Campaign conversion rates across email, paid media, and landing pages.
- Event engagement metrics, including attendance rates and session participation.
- Marketing-generated leads and sponsor value delivery.
Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 5+ years of experience in digital marketing, with proven success in promoting paid delegate events.
- Proficiency with platforms such as Omeda, Cvent, Google Analytics, and automation tools.
- Strong HTML/CSS skills for editing emails and landing pages.
- In-depth understanding of the B2B energy sector or complex technical audiences.
- Analytical mindset with experience in A/B testing, campaign optimization, and ROI analysis.
- Ability to lead projects cross-functionally and meet deadlines in a fast-paced environment.
Benefits:
- Competitive salary.
- Prepaid medicine.
- Life insurance.
- Birthday day off.
- Indefinite-term labor contract with all legal benefits.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)