Requirements and responsibilities
About EtailyAt Etaily, we are re-imagining retail every day. We are proud to reach millions of consumers and have developed us as the home of Lifestyle and FMCG brands. We provide powerful end-to-end, data-driven, and tailored services that solve years of frustration among leading retail brands in bringing their businesses to the 21st century.Our culture is fast-paced and unique, and we recognize great achievements with great rewards. To support our ambitious growth, we are looking for commercially astute, ambitious individuals who can bring fresh and innovative thinking to Etaily and drive us forward on our inspiring journey. Etaily believes in the power of meritocracy. We invest in the development of our people to help everyone achieve their full potential.Be part of our missionWe’re looking for passionate people to join us on our mission. We value flat hierarchies, clear communication, and full ownership and responsibility.Benefits includeQuality-driven environmentCompetitive compensationHealth InsuranceCompany-wide RecognitionMental Health ProgramGreat company cultureWe are seeking an enthusiastic and ambitious Brand Manager to join our dynamic team. This is a unique opportunity to play a pivotal role in shaping and executing brand strategies across online and offline channels. You will work closely with senior brand managers to enhance brand visibility, meet consumer expectations, and maximize commercial opportunities. Your focus will be on specific brands and categories, ensuring they reach their full potential in the market.Key Responsibilities:Brand Strategy Support:Assist in developing and implementing comprehensive brand strategies aligned with business objectives.Contribute to data-driven approaches to effectively meet consumer expectations.Support go-to-market plans, including campaign planning, pricing strategies, product assortments, and content scheduling.Go-To-Market Plan Development:Champions the overall brand plan for both online and offline including: Setting framework, strategy & staging calendar for campaigns, pricing, assortment, hero SKU focus, GWPs, campaign stories, bundling, feed content planning, cross-selling and off-platform media (incl. media budget)Develops a clear traffic strategy, execute & optimize for off-platform traffic for each platformMarket Analysis and Consumer Insights:Monitor market dynamics, consumer behaviors, and competitor activities.Regularly assess e-stores and retail environments to stay updated on industry trends.Gather and analyze consumer insights and trends to inform decision-making processes.Content and Communication:Collaborate in crafting key messaging to ensure consistency across all platforms.Assist in developing content calendars and marketing activation plans for e-commerce and retail channels.Performance Tracking and Reporting:Collect and interpret data to generate actionable insights.Track ROI of initiatives and provide accurate reporting to senior management.Assist in tracking key performance indicators and making recommendations for improvements.PR StrategyDevelop strong PR relations and focused strategy to enhance the brand equityOrganising product launches and promotional eventsIdentify brand influencers to create brand-relevant contentIntegrate social listening in monthly brand alignments to ensure that the latest trends are capturedRepresent the brand during press events/conferencesWork with partner agencies to execute brand campaignsCommunity Engagement:Engage with online communities to build brand presence.Monitor community feedback to identify trends and inform brand strategies.Qualifications:Minimum of 2-3 years of relevant experience in brand management or related fields.Experience within an e-commerce or digital brand environment is a plus.Great attention to detail and excellent communication skills.Ability to work within budgets and meet tight deadlines.Strong analytical skills for accurate reporting.Adaptable to a fast-paced environment and eager to learn.Demonstrated initiative and strong interpersonal skills; a team player.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)