Alexander Friedhoff

Startup Mentor

Founders Launchpad

Jun 2024 - Current (2 years 1 month)

Founders Launchpad is an industry-agnostic, early-stage accelerator that provides venture capital funding, operational support, and mentorship to high-potential startups, helping them scale their businesses.

Investor

Beyond Presence

Mar 2024 - Current (2 years 4 months)

Startup Mentor

Plug and Play Tech Center

Jan 2024 - Current (2 years 6 months)

Plug and Play is one of the largest and most active venture capital firms and startup accelerators globally, known for its extensive startup portfolio, high investment volume, global reach, and strong corporate partnerships. As a mentor, I support startups aiming to expand into Southeast Asia, helping them navigate market entry, strategic growth, and operational scaling in the region.

Angel Investor

Armada Brands

Oct 2021 - Current (4 years 9 months)

Armada Brands invests in and builds direct-to-consumer (D2C) brands across Southeast Asia. They form partnerships with vanguard e-commerce entrepreneurs to help them drive their sales up 10x and more. Armada enables e-commerce entrepreneurs to build the brand of their dreams.

Angel Investor & Advisor

Locad

Aug 2020 - Current (5 years 11 months)

Other Investors include: Sequoia Capital, Global Founders Capital, Antler, Febe Ventures, Foxmont and Hustle Fund. LOCAD is a cloud logistics network that fulfills e-commerce orders for entrepreneurs and enterprises. As a reliable multi-channel fulfillment partner, we are committed to shortening transit times, providing lower shipping costs, and taking your customer delivery experience to the next level.

Global Shaper

World Economic Forum

Jun 2020 - Current (6 years 1 month)

Founder and CEO

Etaily

Apr 2020 - Current (6 years 3 months)

The Etaily Group (TEG) is a Digital-Native Retail Platform enabling consumer brands in Asia. As a next-generation consumer products platform, they leverage operations technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations. In addition to powering its own brands, etaily provides a unique end-to-end marketplace, direct-to-consumer and livestreaming Commerce solution for enterprise consumer brands, in addition to standalone omni-channel solutions. L’Oreal, Levi’s, Fila, Skechers, Croc’s among others work with Etaily to reach hundreds of millions consumers in Southeast Asia.

Business Development I Fulfillment by Zalora

Rocket Internet SE

Jan 2018 - Dec 2018 (1 year)

Strategy Consulting | Consumer Goods & Retail

accenture

Jan 2016 - Dec 2017 (2 years)

Fashion Retail | Business Development

van Laack GmbH

Jan 2013 - Aug 2015 (2 years 8 months)

various roles across the entire value chain from Manufacturing, Business Development, Creatives, B2B2C Sales, M&A post-merger integration.

Alexander Friedhoff

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