Requirements and responsibilities
Hello👋I am Tim, CEO and Co-Founder at Kayzen, and I am now looking for a Marketing Lead to join our team 🙌In this role, you will be leading all aspects of marketing at Kayzen, sharpening our positioning as a leading, performance-focused DSP for CTV and mobile app advertising. But wait, you have not heard of Kayzen before? 😃 Kayzen is a mobile demand-side platform (DSP) dedicated to democratizing programmatic advertising. We enable leading apps, agencies, media buyers, and brands to run programmatic customer acquisition, retargeting, and brand performance campaigns through our self-serve and managed service options. Built on the three core pillars of performance, transparency, and control, Kayzen powers the world’s best mobile marketing teams with bespoke solutions that fuel business growth and deliver a competitive advantage. With an unprecedented scale of 300B+ daily ad requests from 1.6B+ unique users worldwide, we serve up to 1B+ ads per day in 180 countries. Kayzen is accessible through our APIs and user interface.The TeamYou will be part of the GTM (Go To Market) group, working with a carefully selected, diverse and globally distributed team spanning customer success, sales & business development, product and more functions. We are highly motivated and aligned in our quest to disrupt the multi-billion dollar mobile and CTV ad-tech industry. The RoleYour role requires a deep understanding of the advertising technology industry with its various actors, such as advertisers, agencies, ad platforms (DSPs, SSPs, Measurement, etc). Kayzen offers a leading technology platform used by a diverse set of customers (multiple ICPs: Apps, Agencies, Media Buyers) who aim to get performance outcomes from ad campaigns running on CTV and mobile apps. The unifying element of our customers is that they choose Kayzen for our ability to deliver measurable results while giving them full transparency and control. Whether the outcomes they look for are app installs, new customers, purchases and repeat purchases or upper funnel goals like engagement and brand lift. The main geographic market focus is on Europe and the US. The Kayzen team members, customers, partners and vendors you will interact with are primarily based in Europe and the US. You will be responsible for taking over and growing a lean and highly effective team covering all aspects of our marketing: demand generation, growth, product marketing, content, CRM, sales enablement, partnerships and events. You will be reporting to Tim (CEO) or another executive leader.ResponsibilitiesWork closely with the C-Suite to develop and execute GTM strategies for growing our business with our target ICPsTranslate Kayzen's vision and positioning into a strong narrative that creates a unique positioning and speaks to our future customers' needs & wantsOwn the brand voice end-to-end. Define positioning, messaging, and narrative frameworks that turn product features into stories customers actually remember and repeatBuild and maintain strong relationships with industry contacts such as partners, select key customers and suppliers, and multipliers who can help us amplify our messagePredictably and systematically grow our inbound leads and MQL (Marketing Qualified Leads), using effective demand generation approaches (for example, through growing the user base our free kAI Explorer AI Agent)Deeply empathise with existing and prospective clients to understand their needs and perspectives, analyze and understand industry trends and translate that into building best-in-class messaging and positioning for KayzenOwnership and effective use of our suite of marketing tools and systems, such as Hubspot, Wordpress, Claude AI, Fin.Build a lean but high performing team of marketing specialists focused on driving measurable revenue growthRequirementsMinimum of 5 years of experience in the mobile or CTV advertising technology fieldDemonstrated track record of growing a scale-up with strong marketing execution in a previous role is a big plusExcellent command of the English language, both in writing and speakingStrong prioritization skills with ability to multitask and adapt to changing prioritiesA genuine Passion for the advertising technology sectorA preference for working in a fast-paced, dynamic, and international environment and experience working with (hybrid) remote teamsStrong collaboration skills aligning vision and execution roadmap cross-functionally with other leaders (peers) in the organizationPrevious experience with public speaking on industry events is a plus Previous experience building a community led demand generation engine is a plusDemonstrated ability to leverage AI tools as a productivity accelerator for day to day work and a strong motivation to continue building your AI-first execution toolset What do we offer?Direct access to top management and an extremely “visible” roleExceptional career growth and learning opportunityA unique opportunity to be part of an experienced team of industry experts and entrepreneurs who bring massive change to the Adtech marketA fun, driven, and multinational team located across Germany, India, UK, Argentina, Ukraine, Spain and many more countriesA flexible work-from-home arrangementA 500-dollar home-office setup budgetA 1000-dollar annual learning and development budget
Optionally, you can add more information later (benefits, pre-screening questions, etc.)