Tim Koschella

I help the best mobile advertisers globally succeed with real-time-bidding (RTB). Before that, I co-founded 3 other internet tech companies - the first one at the age of 23. These companies today employ more than 1500 people combined: Lecturio, IONIQ Group (formerly HitFox) and Verve Group (formerly AppLift) What exactly do I do with Kayzen today to help mobile advertisers succeed? THE CHALLENGE: Large mobile advertisers spend millions of dollars each month to acquire and retain users for their apps. Most of the money is spent buying ads from “walled gardens” like google, facebook and apple or closed “blackbox” ad networks. While some of those vendors provide decent performance for the ad dollars invested, advertisers neither get control nor transparency on where their ads run. Plus, their data gets potentially re-used to fuel campaigns of one's closest competitors. Imagine your accountant or bank is sharing your P&L statement and client lists with your closest competitor. Sounds like an odd thought but this is exactly what's happening in this industry. The power within the ad industry is shifting more and more to large platforms that exploit their partners’ data to build sustainable moats and compete with their own customers. THE DATA ADVANTAGE: We provide advertisers with an in-house technology platform to buy mobile ads in the open app ecosystem and iteratively build learnings and data assets to achieve a sustainable competitive advantage while maintaining full control over their most valuable asset: users and data. We aim to DEMOCRATIZE PROGRAMMATIC MARKETING for all app advertisers out there. How to get in touch: Find out more on our website https://kayzen.io and feel free to drop me a line here on linkedin.