Marketing Lead at SnapEDA | Torre
Marketing Lead
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SnapEDA

Marketing Lead

SnapEDA
Posted by
Dayana Cómbita
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Full-time

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Posted almost 6 years ago

Requirements and responsibilities

As a Marketing Engineer at SnapEDA, you'll be responsible for growing awareness of this amazing resource for electronics engineers. Your responsibilities will include generating market awareness, defining positioning and marketing strategy, working on launch campaigns of new features, and driving relationships with partner companies. Please take note that we don't have a marketing team so you'll be the owner of all the marketing efforts, including content creation. Some of the main responsibilities are listed below: • Create ambitious content plans to boost our SEO and social media efforts • Develop, manage, and execute on our marketing editorial calendar, from social media, to press, to content marketing, tradeshows, advertising, and any other ways to generate awareness • Create content as needed (tutorials, blogs, videos, and tweets) • Create media to accompany content, including images, gifs, quotes, and platform-specific graphics • Report weekly to celebrate the social and content wins on our team. Communicate the key marketing KPIs using analytics tools (like Google Analytics, Mixpanel, etc.). The ability to comfortability present data and report to the team is important • Running advertising, based on an understanding of customer lifetime value, and customer acquisition costs • Manage and grow our bi-weekly newsletter • Forming win-win partnerships with companies to drive traffic/signups on SnapEDA • Creating new landing pages • A/B testing messaging to better convert users
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