🟡 Thriving media marketing company, with a strong people culture, is seeking an energetic, highly motivated Email Marketing Specialist who will develop dynamic email templates, responsive emails, HTML, and the deployment of campaigns for our clients.
The primary responsibility for this role will be to code and test emails but will evolve to include scheduling emails, journey automation & drip campaigns, QA, vendor management, list management, and performance monitoring.
🟡 Qualifications:
◽ Bachelor’s degree and at least three years of experience developing responsive emails.
◽ Fluent in HTML and CSS.
◽ Experience using, building, and maintaining nurture campaigns in a marketing automation platform.
◽ Knowledge of email subscriber list best practices for CCPA and CAN-SPAM laws is a plus.
◽ Highly proficient with email QA and debugging processes.
◽ Experience with using Photoshop for slicing design for code.
◽ Familiar with mobile first code.
◽ Experience with testing tools such as Litmus.
◽ Up to date with email development industry best practices and benchmarks.
◽ Ability to work independently and prioritize workload to deliver on tight deadlines.
🟡 Other desirable skills:
◽ Experience with third party email service providers.
◽ Familiarity with the Adobe Marketing Cloud and/or HubSpot.
◽ History of working with email lists, third party data providers, and the continuously changing data regulations.
🟡 Key responsibilities:
◽ Perform day-to-day email production activities including, but not limited to, email campaign development, testing, tagging, scheduling, deployment, and monitoring of one-time, recurring, triggered, and dynamic email campaigns.
◽ Work with 3rd party service and list providers to deploy on behalf of our clients.
◽ Develop HTML emails using HTML, CSS, media queries.
◽ Handle change requests and provide efficient solutions.
◽ Perform and adhere to quality assurance processes and standards.
◽ Coordinate with campaign managers and design resources to procure creative assets.
◽ Manage production tasks and deliverable milestones within our project management tool.
◽ Partner closely with in-house designers, provide counsel on best practices for email layouts and formatting.
◽ Design, code, test, debug, and document projects according to the functional requirements.
◽ Analyze, diagnose, and resolve errors related to their applications.
◽ Create best-practices standards and documentation.
