Digital Content Marketing Manager at Your Startup Operations | Torre
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Digital Content Marketing Manager

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Full-time
Compensation
USD2k - 3k/month
Negotiable
location_on
Remote (for Costa Rica residents)
Remote (for El Salvador residents)
Remote (for Guatemala residents)
Remote (for Honduras residents)
Posted 9 months ago

Responsibilities


Digital Content Marketing Manager Full Time | Remote (LATAM) About the agency We are a boutique agency providing operational services to small businesses and high-level entrepreneurs. Our vision is to empower small business owners by delivering white-glove service while maintaining flexibility, care, and affordability. Our SCORE Values * Solution-focused: Think critically and propose solutions independently. * Curiosity: Ask questions and actively seek understanding. * Ownership: Take full accountability and responsibility for your role. * Resourcefulness: Use all available resources to solve challenges or answer questions. * Excellence: Deliver high-quality work and exceptional results. Who You Are * 50% Strategist / 50% Executor: Research trends and data to build a strategy and manage the posting schedule. * B2B Expert: Market to other business owners, prioritizing leads and conversion rates over views. * Founder-Focused: Experience working directly for a single entrepreneur and capturing a personal brand. * English Savvy: Pristine English proficiency and understanding of U.S. cultural nuances. Role Requirements Must-have (hard requirements) * 5+ years of content creation experience; 2–3 years leading or owning content projects end-to-end (U.S. experience preferred). * Strong experience working with entrepreneurs or founder-led companies (preferably B2B). * Demonstrable track record of content driving qualified leads, clients, or revenue (include metrics). * Excellent written and spoken English. * Comfortable with Canva, basic graphic feedback, and common content tooling. Familiarity with analytics and funnels (email CRMs, landing pages) required. Nice-to-have * Media buying / paid ads experience. * Experience with YouTube growth and SEO. * Experience working directly with founders to take content from idea to conversion. Responsibilities * Lead content strategy and planning, including research, keyword/topic validation, and editorial calendar. * Script long-form and short-form video content, including line-by-line short-form scripts. * Coordinate shoot logistics, including booking studios/crew, planning sets, and giving shoot directions when needed. * Work closely with the video editor to deliver final assets and iterate on edits. * Manage posting schedules, platform optimizations, and distribution. * Analyze performance and funnel metrics, linking content to lead generation and conversion. * Support paid campaigns and advise on which content to scale with paid media. Perks & Benefits Effective immediately * 7 paid company holidays (major U.S. holidays listed in original JD). * Regularly paid company social events and game nights. * Bi-monthly team training. After 3 months * 1 local holiday choice per year. * $100/year professional development allowance. * One-time $50 workspace reimbursement. * 10 days PTO and 3 sick days per year. After 1 year * Healthcare reimbursement up to $50/month (eligible expenses). * An additional one-time $50 workspace reimbursement. * Possible year-end bonus at company discretion.