Requirements and responsibilities
About the role:Curri is looking for its first Product Marketing Manager — someone who closes the gap between what the company builds and what the market understands. You're joining as Curri builds a $500M software business inside a 1,200+ customer marketplace backed by a real, operating nationwide delivery network. The category narrative, product taxonomy, and messaging architecture are wide open. You'll define them.What you will do:Support Curri's paid acquisition across channels (e.g. Meta and Google Ads): build the accounts, run creative and audience testing, manage bids and budget, and drive CAC down while qualified pipeline goes up.Build the PLG motion inside the marketplace. Turn 1,200+ distributor customers and 10,000+ monthly active users into software trials, demos, and product-qualified leads.Build the outbound and ABM machinery: list builds, enrichment, scoring, and routing for sales, wired back into paid audiences and lifecycle.Support the organic motion: SEO, industry landing pages, and content that ranks and converts, plus referral and network-effect loops so paid isn't carrying the whole funnel.Build AI-powered workflows for creative, copy, enrichment, and reporting so you operate with the leverage of a full growth team.What you need to have:You've personally built and scaled Meta and Google Ads from the account up, and you can read a CAC and ROAS report and know what to change next.A pipeline-first instinct. You measure sourced ARR and CAC.Funnel leaks register deeply. You instrument before you spend and move fast to close the gap.Hands-on in Clay (or equivalent list and enrichment machinery), with real workflows you can point to and the numbers they produced.Strong bias toward shipping over spec'ing. You launch v1 of a campaign or loop and iterate against real signal.Bonus points for:You've owned a full PLG funnel end to end and can name the loops you built and the pipeline they drove.Growth or performance marketing background in logistics, supply chain, marketplace, or industrial-vertical SaaS.You've grown a software product inside an existing marketplace or network.Hands-on with Claude Code, Cursor, or similar AI dev tools to ship growth infrastructure yourself.Based in Southern California with proximity to Ventura HQ for periodic collaboration.What is in it for you?First Product Marketing Manager hire — full ownership of category narrative, positioning, and launch infrastructure from day one.Direct partnership with a GM who codes alongside you and ships fast.Competitive salary, equity, and full benefits (health, dental, vision, 401K).Who are we?We are Curri, and our mission is to be the way the world delivers construction and industrial supplies. Curri provides on-demand, last-mile logistics for construction and adjacent industries with our nationwide fleet of cars, trucks, and flatbeds.Founded in 2018 and part of the YC S19 Batch, we’re solving the massive inefficiencies that exist in the construction industry. Our headquarters are in Ventura, CA. Learn more at curri.com.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)