Nicolay Romero Casallas Head of Sales, Ad Sales, Marketing. B2B SaaS Sales.

Global Sales Manager

Center Source Group

Apr 2024 - Current (2 years 2 months)

• Global Sales Leadership: Led a global sales team, overseeing operations across multiple regions and ensuring alignment with company goals. • Market Expansion: Responsible for expanding the market presence in new regions, contributing to a revenue increase. • Stakeholder Management: Managed relationships with key stakeholders, including C-level executives, to align sales initiatives with business objectives. • Sales Pipeline Management: Actively built and managed a robust sales pipeline, driving significant business opportunities and closing high-value deals. • Team Coaching: Developed coaching strategies to support inbound and outbound sales efforts, enhancing team performance and achieving sales targets. • Business Intelligence

Head of Sales Operations (Linkedin Partner)

Teleperformance

Jul 2022 - Mar 2024 (1 year 9 months)

On behalf of LinkedIn Corporation • Responsible for growth, networking, business, and product expansion, actively building sales pipeline and marketing strategy while managing stakeholders (CFO, COO, EVPs). • Achieved 107% to quota for H1'22 (Jan 2022-June 2022). • Achieved 146% to quota for H2'23 (July 2023-December 2023). • Revenue attainment (+60% QoQ) up to USD $90 MM in digital products through consultative sales, SaaS, and SMB. • Client Relationship Management: Maintain and enhance relationships with clients. • Training: Keep up with product training and understand the business value and product vision. • Sales Growth: Strategically drive sales and revenue growth. • Develop coaching strategies to help inbound and outbound sales and ma

Sales Operations Manager

Teleperformance

Jan 2021 - Jul 2022 (1 year 7 months)

As a Sales Operations Manager, I led the daily operations of a team of 150 SMB Sales Development Representatives (SDRs) and Account Executives, which resulted in a promotion due to my effective leadership. I drove global and regional multi-channel SMB marketing campaigns targeting prospective clients ranging in size from 7,000 to 322,000 users, maintaining a performance rate of 101% in Customer Acquisition Cost (CAC), Customer Lifetime Value (CLTV), and cost of ad sales. My role involved analyzing market trends and performance data to inform marketing strategies, achieving a 125% improvement in conversion rates. I successfully managed a book of business of over 50,000 clients across tier 1, 2, and 3, utilizing CRM systems to ensure effectiv

Sales Team Lead

Amazon

Feb 2020 - Jan 2021 (1 year)

• Developed, trained, and coached the marketing and sales skills of 15 B2B sales and marketing representatives, achieving a 99% customer experience (CX) satisfaction rate and exceeding the 125% ROI goal. • Delivered and defined S&OP, pricing, and budget strategies while managing over 5,000 clients. • Led and trained the team on the proper use of Amazon Web Services (AWS) tools to enhance operational efficiency. • Maintained a strong track record in managing SEO & CRO, Paid Search, Paid Social, eCRM & Email marketing, Affiliates, and achieving sales quotas. • Focused on developing the CX, product, and industry skills of each team member to foster growth and expertise. • Collaborated closely with the Head of CX to ensure alignment a

Account Executive

Amazon

Feb 2019 - Jan 2020 (1 year)

As a Marketing Instructor, I was responsible for developing and delivering comprehensive training programs that equipped teams with the skills to leverage CRM and analytics platforms effectively. I analyzed campaign data and translated insights into actionable recommendations, ensuring that our marketing strategies aligned with business objectives. Additionally, I applied business analysis in software to evaluate performance, identify gaps, and recommend system improvements, thereby enhancing the effectiveness of our software tools in supporting overall business goals.

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Account Executive

HL Marketing Agency

Feb 2017 - Jan 2019 (2 years)

• Market Analysis: Trends, customer needs, competition. • Sales Strategy: Channel selection, process optimization, pricing. • Marketing Strategy: Digital, content, SEO/SEM, social media. • Lead Generation: Attraction, nurturing, conversion optimization. • Customer Retention: Satisfaction, loyalty, lifetime value. • Product Positioning: Clear messaging, differentiation. • Brand Development: Identity, presence, alignment. • Analytics: Performance tracking, insights, continuous improvement. • Sales Training: Skill enhancement, team structure. • Technology Advisory: Process streamlining, productivity tools. • Regulatory Compliance: Legal adherence, risk mitigation.

Sales Development Representative

Grupo Noa International

Dec 2016 - Jan 2017 (2 months)

• Client Acquisition: Identify, engage, and secure new clients. • Relationship Management: Maintain and enhance relationships with existing clients. • Product Knowledge: Deep understanding of products/services to effectively communicate benefits. • Sales Targets: Meet or exceed sales goals and quotas. • Market Research: Understand market trends and competitor activities. • Presentation Skills: Deliver persuasive presentations to clients and stakeholders. • Negotiation: Negotiate contracts and terms with clients. • Feedback Collection: Gather client feedback for product/service improvement. • Collaboration: Work with marketing and product teams to align sales strategies. • Reporting: Maintain accurate sales records and reports. • Customer Se

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Account Executive / Ejecutivo de cuenta

TIMG Chile

Jan 2015 - Feb 2016 (1 year 2 months)

As Account Executive / Ejecutivo de cuenta, I was responsible for driving sales growth and fostering strong client relationships. This involved a comprehensive approach that included expert presentation skills, robust client relationship management (CRM), strategic account management, and exceptional communicative competence to achieve targets. I excelled in negotiation and lead generation, leveraging market analysis and CRM tools to inform sales strategies. My experience spans B2C and B2B sales, e-commerce, and technology sales, all underpinned by a deep understanding of sales strategies and business strategy. I ensured excellent customer service and focused on sales closing. My background in entertainment sales and commercial management f

Community Manager - Marketing Specialist

Grupo Semana

Nov 2014 - Oct 2015 (1 year)

Nicolay Romero Casallas

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