Mansi Thatte Digital marketing manager

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Manager - Digital Marketing

Fino Payments Bank Ltd

Apr 2018 - May 2023 (5 years 2 months)

- Won women of the year award 2022 - Won Ace of initiatives award 2021 - Won ETBFSI best Brands award 2022 Manage internal and external communications Manage social media accounts, handle digital marketing campaigns to increase brand visibility and generate leads Analyze digital marketing campaigns to continuously enhance results and improve content Manage online reputation management (ORM) PR reporting and analysis to understand the Share-of-Voice landscape and develop PR plans.

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Associate Analyst, Insight & Analytics APAC Studio D

Webcom Communications

Jan 2016 - Jul 2017 (1 year 7 months)

Worked for diversified clientele across aviation, F&B, consumer goods, healthcare, automobiles, and luxury. Analyzed PR and marketing initiatives by the clients and assessed social media channels, identifying key opinion leaders (KOLs) and influencers within the landscape. Delivered monthly reports to showcase client visibility, competitor activities, and industry developments. Supported the new business team with relevant data insights. Additionally, utilized project management skills to meet timelines and effectively manage work with teams across different time zones, ensuring seamless collaboration. Worked on software platforms like Synthesio, Factiva, Agility, Meltwater, Digimind, and SDL for traditional and social media analytics.

E

Client Servicing Executive - PR Research

Eikona PR Measurement, Unit of TAM Media Research Pvt. Ltd.

Sep 2014 - Jan 2016 (1 year 5 months)

Worked for 13 entertainment channels viz general entertainment channels, regional channels and movies channels Generated fortnightly, monthly, quarterly, annual PR audit reports that evaluate the efficiency of client's PR initiative vis-a-vis their competitors across print, TV and online mediums Developed strategies for current shows and PR targets in terms of space, coverage, articles, publications and markets to be tapped for upcoming shows Hand-hold the client contact with the interpretations of Eikona data sets and regular/periodic reports i.e help the clients with action points, insights and inferences from the report

A

PR Executive

Archer Public Relations

Oct 2013 - Aug 2014 (11 months)

Handled PR for entertainment, hospitality, healthcare and F&B sectors Media monitoring and analyses Handled social media handles for clients and the agency Worked for entertainment channels, banking and finance, Telecom and Hospitality

P

Intern

Prime Communique

Jul 2013 - Oct 2013 (4 months)

Mansi Thatte

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