Anand Bhatia The Conceptual Clarity + Contextual Familiarity way of building

Chief Data Officer and Analytics

HDB Financial Services LTD

Jun 2024 - Current (2 years)

Data, Analytics,Data Protection, DIY Journeys, Xsell, And building the Brand

F

Chief Marketing Officer

Fino Payments Bank Ltd

Mar 2019 - Jun 2024 (5 years 4 months)

Building a Phygital Bank. One consumer experience at a time

O

Non Executive Director

Ormax Money

Feb 2018 - Current (8 years 4 months)

Having built India's 1st and perhaps the most respected tea of behaviourists focussed on the BFSI space , I am now associated with Ormax Money as an Advisor and a Non Executive Director,

F

EVP -Marketing, Analytics, Business Intelligence

Fino Payments Bank Ltd

Feb 2018 - Mar 2019 (1 year 2 months)

Building a Customer Centric Bank, one transaction , one experience at a time

O

CEO

Ormax Money Pvt Ltd

Mar 2015 - Jan 2018 (2 years 11 months)

We work with our partners in the BFSI space and help them take decisions on business issues which have a strong consumer connect. We identify the desired behavioural traits which drive decison making and how best to replicate them.

O

COO and Co-Founder

Ormax Money

Mar 2010 - Mar 2015 (5 years 1 month)

I manage Ormax Money, a consumer knowledge firm focused on the BFSI space. We work with Senior Management in facilitating decision making on business issues which have a strong consumer connect. I have a track record of delivering implementable solutions basis consumer insights and domain expertise across Banking- Retail Assets ( loans, cards), Liabilities , Technology Driven Banking ( Net Banking, Mobile Banking, IMPS) Insurance- Life ( New Product Development, Distribution) and General ( Business Roadmaps) Mutual Funds- Distribution, Communication NBFCs- Lending ( online) , Gold Loans Microfinance Private Equity- Evaluating investments from the end consumer perspective

C

Business Head

Career Launcher

Mar 2009 - Mar 2010 (1 year 1 month)

As the Business Head, I was accountable for The P&L of the Western Region for the Test Prep business Franchise operations Anchoring strategic initiatives for Career Launcher in Western India.

S

Associate Vice President

Subhiksha

Jun 2008 - Mar 2009 (10 months)

As the operations head for Subhiksha Retail in Western Mumbai, I managed retail outlets accross the 4 verticals of Supermarkets, Telecom, Fruit & Vegetables and Pharma. I was accountable for Store P & L Managing Subhiksha’s Home Delivery business- the DTH ( Direct to Home) retail model

C

Vice President- Product Manager

Citifinancial India

Oct 2006 - May 2008 (1 year 8 months)

As the Product Manager for the Personal Loan business I was responsible for aligning the branch network ( 450+ branches) on strategic product parameters. This enabled the network to optimize profitability. I also worked the product development peice and process innovation for the network. I continued to hold my earlier position as the manager of CFI's Telemarketing Initiative and the Cross Sell program. I ran a team of skilled specialists and our insights into systems, market reality, business environments helped the network retain its competitive edge.

C

AVP

Citifinancial India

Feb 2005 - Oct 2006 (1 year 9 months)

Ran the Cross Selling initiative for Citifinancial India. I also structured the Tele Marketing program for the Co. We followed a quasi emergent model and set up Telemarketing shops with optimum scale and reach to service a 450 strong branch network. The role on managing the company's Cross Selling initiatives grew to include customer loan renuwal programs. This was a part of the product management group, a team I now head.

C

AVP

Citifinancial India

Jan 2002 - Jan 2005 (3 years 1 month)

Regional Manager- Gujarat. I relocated to Ahmedabad to start the co's operations in Gujarat. We grew to be a 15 branch network. As a Regional Manager I also managed the integration of The Associates and Citifinancial operations in Gujarat. As the Regional Manager I was responsible for the Personal Loans and Sales Finance business

T

Manager

The Associates

Aug 2000 - Dec 2001 (1 year 5 months)

Sales Finance Head- Mumbai. A member of the team that launched The Asssociates operation in Mumbai, I had the opportunity to establish the co's Sales Finance and Personal Loan business. Working as a start up gave me unparalleled insights into the business. We quickly moved to be the premier location for Associates and went on to be the market leaders.

A

Assistant Manager

Avco Financial

Apr 1999 - Jul 2000 (1 year 4 months)

Started my career post B school in the BFSI sector with Avco ( later it was renamed Associates and then Citifinancial). Greatest learning ground for a career in BFSI. I managed business at Jaipur, and Jodhpur across retail lending products - Consumer Appliances, 2W and Auto Loans

Anand Bhatia

About

Detail

Timeline

Résumé