Juan Esteban Florez

Associate Product Manager

Clara

Jul 2025 - Nov 2025 (5 months)

As an Associate Product Manager at Clara, I led initiatives aimed at improving internal processes and strengthening POS recovery performance. I designed and implemented automated workflows using Meta and n8n, enhancing user communication and operational visibility. I coordinated feature deployments across the mobile app and web platform, collaborating closely with Product, Engineering, and Operations teams to resolve issues and support continuous improvement. I also implemented AI-driven systems to classify customer conversations, identified process bottlenecks, and proposed strategic improvements aligned with business goals. My work focused on driving efficiency, improving the user experience, and ensuring scalable, reliable operational pr

Marketing Operations Specialist

Torre.ai

May 2024 - Apr 2025 (1 year)

As a Marketing Operations Specialist, I led initiatives to streamline and automate lead generation and engagement workflows. I managed outbound email campaigns, built and maintained AI-powered calling systems, and developed a WhatsApp chatbot to capture and qualify new leads at scale. I also implemented API-based scraping processes to acquire prospects automatically and created operational automations that reduced manual work across the Growth and Marketing teams. My role focused on improving funnel performance, increasing operational efficiency, and enabling data-driven decision-making to support acquisition and activation goals.

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Product Growth Analyst

Castia YC W22 – Real Estate & Fintech solutions

Dec 2023 - Apr 2025 (1 year 5 months)

Day-to-day design experiments to improve funnel conversions from acquisition, activation, and retention. Conduct research exercises with customers and other stakeholders to validate concepts or changes made. Develop and execute product growth strategies to increase user adoption and enhance retention. Conduct A/B tests to optimize and improve the user experience. Research market trends and competition to inform product growth decisions.Collaborate with Growth Marketing teams to align product growth strategies with company goals. Also exporting and transforming data for analysis, help with the creation and analysis of dashboards and creation of SQL querys for Growth and retention analysis.

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Buisness Operation Analyst

Castia YC W22 – Real Estate & Fintech solutions

Jul 2023 - Dec 2023 (6 months)

Day-to-day Customer service focused at Customer-Centric Approach, Effective Communication with de customers and Problem Resolution. Construction and optimization of the Units econimcs,focused at Cost Analysis, Revenue Optimization and Efficiency Improvements. Creating tools to improve the customer expirence as well as the team expirence in the fierentes areas of the company focused at the Data analytics.

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Operations Intern

Payflow YC S

Jan 2023 - Jun 2023 (6 months)

Day-to-day account management, planning strategies to improve daily actions and engagement of Payflow in different companies that have over 500 employees

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Business Operations Analyst

Castia YC W22 – Real Estate & Fintech solutions

Jun 2022 - Dec 2022 (7 months)

Day-to-day optimization and creation of efficiency tools in order to increase sales and growth and customer engagement. Dealt with tools such as Monday, Salesforce, Google Suite, Zapier, Notion, and SQL (Visual Studio) using Scrum and OKR methodologies.

Operations Associate

Morey's Piers

Jun 2021 - Aug 2021 (3 months)

• Dealt with high-stress situations with customers, high-attendance days, and accidents. Developed required social skills such as conflict resolution, empathy, and persuasion. • Worked with extreme rides that requires following strict protocols to ensure customers' safety. Developed skills such as responsibility, teamwork, and communication.

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Sales Associate

ZARA y Bershka

Jun 2018 - Jul 2018 (2 months)

Dealt with high-stress situations such as high-attendance days, and fast requests.

Juan Esteban Florez

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Juan Esteban Florez