Joel Berou
About
Detail
Province of Cebu, Philippines
Contact Joel regarding:
Flexible work
Starting at
USD15/hour
groups
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Résumé
Jobs
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- EHead of Business Development & MarketingExpand In AsiaJul 2025 - Current (11 months)Serves as strategic marketing advisor and consultant to founders and executive teams, providing ongoing guidance on brand positioning, competitive differentiation, and new market opportunities across priority geographies. Defined marketing KPIs and reporting standards (engagement, MQL/SQLs) operationalizing into dashboards to guide budget & bandwidth allocation and leadership decisions. Led the end‑to‑end marketing strategy for clients entering Asian markets, aligning brand positioning, pipeline targets, and market expansion goals across multiple country plays. Reframed the marketing department from a cost center to a growth investment that attracts new customers and increases customer lifetime value. Projects Initiated: MAJOR VALUE-ADD Com
- SSeller Investigators Customer Success LeaderMay 2024 - Current (2 years 1 month)As a Seller Investigators Customer Success Leader, I have successfully recovered 5-7 figures in lost revenue for sellers by identifying and addressing Amazon's operational blind spots, such as inbound shipping errors, inventory discrepancies, and carrier damages. My leadership ensures that clients effectively navigate the complexities of Fulfillment by Amazon (FBA) while optimizing recovery outcomes. I oversee more than 4,000 Amazon stores, utilizing discrepancy pattern analysis to flag high-value recovery opportunities. Additionally, I have scaled recovery operations through tiered client segmentation (Core/Mid-Market/Enterprise SOPs) and successfully implemented our RUN TO ZERO campaign. I conduct recurring meetings with clients and stake
- FMarketing Director verified_user Verified experienceFull ScaleJan 2023 - Jan 2024 (1 year 1 month)As Marketing Director, I successfully transformed a 15-member team into category leaders by implementing Agile sprint frameworks, achieving an impressive 95%-100% adherence to campaign deadlines. I executed CRM hygiene automation and optimization, which led to a remarkable increase in productivity, yielding up to 5x output. My role involved monitoring brand consistency across all marketing channels and materials, ensuring a cohesive brand image. I developed effective sales pipeline enrichment strategies that resulted in consistent bookings through our podcast and direct sales engagements. Additionally, I utilized WordPress to enhance our web development services, significantly improving our online presence and client engagement. Leveraging
- NServices Inside Sales ManagerNCRJan 2017 - Jan 2023 (6 years 1 month)• Revenue Leadership: Scaled team performance by at least 35% via OKR-driven coaching, meaningful SPIFFs & recognitions, effective cross-departmental collaboration, and CRM & ERP systems clean-up & automation. • Pipeline Innovation: Able to "monetize" dead leads and aging "untouched" accounts. Successfully implemented win-back strategies. • Doubled-down on back-billing opportunities that generated millions of dollars of potentially lost revenue. • Boosted upsell, cross-sell opportunities, closed multi-year contract extensions by leveraging renewal milestones. • Customer Retention: Built tiered health scoring models that reduced churn risk by 30% and boosted upsell opportunities. (Sales Marketing) • Handled loading business,
- ASenior Publishing & Marketing Consultant verified_user Verified experienceAuthor Solutions Philippines Inc.Jan 2011 - Jan 2017 (6 years 1 month)As a Senior Publishing & Marketing Consultant, I conducted both outbound and inbound communication with new clients, effectively managing emails and driving product sales through targeted action plans. I fostered and maintained strong client relationships, addressing concerns promptly to achieve publishing and marketing targets. My role involved presenting and selling company products and services to current and potential clients, while preparing detailed action plans and schedules to identify specific targets and project the number of contacts to be made. I consistently met end-of-week and month quotas in net revenue, bookings, call logs, and talk time. Additionally, I utilized Google Drive as a crucial file and data repository, enabling e
- ESenior Technical SupportEtelecare Global Solutions - Stream - ConcentrixJan 2008 - Jan 2011 (3 years 1 month)• Provide remote support and customer service, including software and hardware troubleshooting, via automated systems and the Internet. • Inform and upsell products and services, resolve issues, and transfer calls as needed, ensuring thorough follow-up and documentation. • Diagnose technical problems, offer alternative solutions, and maintain detailed records to enhance customer satisfaction and retention.
- CSales ExecutiveCebu Global Services IncorporatedJan 2007 - Jan 2008 (1 year 1 month)• Assist clients in enhancing their credit standing, manage follow-ups for unresolved inquiries, and strategically upsell products and services to retain business through alternative solutions. • Provide additional support to the American Diabetes Association.
Marketing AssistantJollibee Foods CorporationJan 2004 - Jan 2007 (3 years 1 month)• Spearheads and manages in-store promotions, orchestrates parties and events, and upholds the company's esteemed image and branding.
Education
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- B.A. PoliticalUniversity of the PhilippinesJun 2002 - Apr 2007 (4 years 11 months)
Awards
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- Presidents Club AwardeeNCR CorporationDec 2018 - May 2023 (4 years 6 months)
- AChairman's Club AwardeeAuthor Solutions, LLCSep 2011 - May 2023 (11 years 9 months)
- Publishing Elite AwardeeAuthor Solutions Philippines, LLCSep 2011 - Mar 2017 (5 years 7 months)