Henry Giovanny Guzmán O.

Henry Giovanny Guzmán O.

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Growth Lead | Building scalable growth engines with AI, sales and experimentation
Colombia, Huila, Colombia

Contact Henry regarding: 
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Starting at USD4.5k/month
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Résumé


Jobs verified_user 17% verified
  • Tyba
    Growth Lead verified_user Verified experience
    Tyba
    Mar 2022 - Dec 2023 (1 year 10 months)
    As a Growth & Marketing Strategist, I led the design and implementation of growth strategies focused on business expansion and performance optimization, combining data analysis, team leadership, and experimentation.

    Key Responsibilities:

    - Growth Strategy: Designed and executed plans to boost user acquisition, retention, and business growth.
    - Data Analysis: Monitored key metrics such as CLTV, retention rates, and conversion rates to identify growth opportunities.
    - Team Leadership: Managed cross-functional teams in marketing, sales, and analytics.
    Experimentation: Prioritized and executed growth experiments to validate strategies and optimize results.

    Key Achievements:

    - Increased
  • Tyba
    Growth & CRM Manager
    Tyba
    Oct 2020 - Apr 2022 (1 year 7 months)
    As a Growth & CRM Manager, I led the technical and functional design of customer management tools, as well as the strategy and execution of campaigns focused on enhancing customer satisfaction and optimizing the in-app experience. My main goal was to drive conversion and retention, managing all user interactions comprehensively.

    Key responsibilities:

    - Design and implementation of conversion, repurchase, and loyalty strategies.
    - Optimization of CRM platforms and communication channels (email, SMS, in-app).
    - KPI analysis for data-driven strategic decision-making.
    - Leadership of multidisciplinary teams and marketing budget management.
    - Process improvements through customer journeys and BluePrint S
  • Tyba
    CRM Expert
    Tyba
    Aug 2019 - Oct 2020 (1 year 3 months)
    As a CRM Expert, I led the technical and functional design of customer management tools and their operational implementation, focusing on customer conversion and retention while prioritizing the user experience.

    Key responsibilities:

    - Design of BluePrint Services, operational processes, and customer journeys.
    - Implementation of CRM tools and automated channels (email, SMS, in-app).
    - Execution of campaigns for conversion, retention, and customer recovery.
    - Development of dashboards for data analysis and continuous improvement.
    - Coordination of cross-functional teams to optimize campaign performance.

    Key achievements:

    - Increased app store ratings from 3.0 to 4.2 in just 2 w
  • Ilumno
    Marketing Strategist
    Ilumno
    Jul 2018 - Oct 2018 (4 months)
    As a Marketing Strategist, I focused on the implementation of strategic marketing plans, translating them into tactical actions to meet established KPIs. I monitored lead generation and enrollment metrics, using data insights to propose improvements that enhanced both performance and brand positioning for universities within the network.

    Key responsibilities:

    - Development and execution of strategic marketing plans.
    - Data analysis of lead generation and enrollment to drive performance.
    - Market research combining qualitative insights and quantitative analysis to anticipate trends.
    - Brand positioning strategies to strengthen market presence.

    Key Achievements:

    - Identified growth op
  • Ilumno
    CRM Specialist
    Ilumno
    Sep 2016 - Jul 2018 (1 year 11 months)
    As a CRM Specialist, my main goal was to ensure the efficient operation of this vital tool for the company. I achieved this through the monitoring and management of data from prospects and students, directly contributing to the organization’s strategic objectives.

    Key responsibilities:

    - CRM management and control to ensure operational efficiency.
    - Data analysis to identify patterns and improvement opportunities.
    - Proposing and implementing user experience enhancements.
    - Providing strategic insights to support data-driven decision-making.

    Key achievements:

    - Optimized processes, improving customer satisfaction.
    - Implemented improvements that strengthened the company’s brand
  • Controles Empresariales
    Marketing Analyst
    Controles Empresariales
    Jul 2015 - Jul 2016 (1 year 1 month)
    As a Marketing Analyst, I played an integral role in strategic planning, tactical execution, and performance analysis, contributing to the company’s growth in a competitive market.

    Key responsibilities:

    - Identifying sales opportunities through events and promotional activities.
    - Managing corporate branding to strengthen market positioning.
    - Optimizing operations through effective use of CRM tools.
    - Planning and executing strategic events across various cities to generate leads and expand brand presence.

    Key achievements:

    - Achieved significant growth in lead generation through targeted events.
    - Strengthened customer relationships with data-driven CRM strategies.
    - Con
Education verified_user 0% verified
  • U
    Master in Sales Management & Commercial Leadership, Ventas especializadas, promoción comercial y actividades de marketin
    UniversitatdeBarcelona
    Sep 2023 - Sep 2024 (1 year 1 month)
  • U
    Master in Innovation & Entrepreneurship
    UniversitatdeBarcelona
    Sep 2023 - Sep 2024 (1 year 1 month)
  • U
    Graduate Diploma in Marketing Management, Marketing
    UniversidadEAN
    Jan 2022 - Jun 2022 (6 months)
  • U
    Graduate Diploma in Project Management, Gestión de proyectos
    UniversidadEAN
    Jan 2018
  • Universidad Nacional de Colombia
    Bachelor of Business Administration - BBA, Marketing/Gestión de marketing, general
    Universidad Nacional de Colombia
    Jan 2012 - Jan 2015 (3 years 1 month)