Henry Giovanny Guzmán O.

Henry Giovanny Guzmán O.

About

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Colombia

Contact Henry regarding: 

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Full-time jobs
Starting at USD4.5K/month
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Timeline


work
Job
school
Education

Résumé


Jobs verified_user 17% verified
  • Tyba
    Growth Lead verified_user Verified experience
    Tyba
    Mar 2022 - Dec 2023 (1 year 10 months)
    As a Growth & Marketing Strategist, I led the design and implementation of growth strategies focused on business expansion and performance optimization, combining data analysis, team leadership, and experimentation. Key Responsibilities: - Growth Strategy: Designed and executed plans to boost user acquisition, retention, and business growth. - Data Analysis: Monitored key metrics such as CLTV, retention rates, and conversion rates to identify growth opportunities. - Team Leadership: Managed cross-functional teams in marketing, sales, and analytics. Experimentation: Prioritized and executed growth experiments to validate strategies and optimize results. Key Achievements: - Increased the user base by 30% through personalized acquisition s
  • Tyba
    Growth & CRM Manager
    Tyba
    Oct 2020 - Apr 2022 (1 year 7 months)
    As a Growth & CRM Manager, I led the technical and functional design of customer management tools, as well as the strategy and execution of campaigns focused on enhancing customer satisfaction and optimizing the in-app experience. My main goal was to drive conversion and retention, managing all user interactions comprehensively. Key responsibilities: - Design and implementation of conversion, repurchase, and loyalty strategies. - Optimization of CRM platforms and communication channels (email, SMS, in-app). - KPI analysis for data-driven strategic decision-making. - Leadership of multidisciplinary teams and marketing budget management. - Process improvements through customer journeys and BluePrint Services. Key achievements: - Achieved
  • Tyba
    CRM Expert
    Tyba
    Aug 2019 - Oct 2020 (1 year 3 months)
    As a CRM Expert, I led the technical and functional design of customer management tools and their operational implementation, focusing on customer conversion and retention while prioritizing the user experience. Key responsibilities: - Design of BluePrint Services, operational processes, and customer journeys. - Implementation of CRM tools and automated channels (email, SMS, in-app). - Execution of campaigns for conversion, retention, and customer recovery. - Development of dashboards for data analysis and continuous improvement. - Coordination of cross-functional teams to optimize campaign performance. Key achievements: - Increased app store ratings from 3.0 to 4.2 in just 2 weeks. - Implemented 25+ automated workflows with a 50% open
  • I
    Marketing Strategist
    Ilumno
    Jul 2018 - Oct 2018 (4 months)
    As a Marketing Strategist, I focused on the implementation of strategic marketing plans, translating them into tactical actions to meet established KPIs. I monitored lead generation and enrollment metrics, using data insights to propose improvements that enhanced both performance and brand positioning for universities within the network. Key responsibilities: - Development and execution of strategic marketing plans. - Data analysis of lead generation and enrollment to drive performance. - Market research combining qualitative insights and quantitative analysis to anticipate trends. - Brand positioning strategies to strengthen market presence. Key Achievements: - Identified growth opportunities, implementing innovative activities that bo
  • I
    CRM Specialist
    Ilumno
    Sep 2016 - Jul 2018 (1 year 11 months)
    As a CRM Specialist, my main goal was to ensure the efficient operation of this vital tool for the company. I achieved this through the monitoring and management of data from prospects and students, directly contributing to the organization’s strategic objectives. Key responsibilities: - CRM management and control to ensure operational efficiency. - Data analysis to identify patterns and improvement opportunities. - Proposing and implementing user experience enhancements. - Providing strategic insights to support data-driven decision-making. Key achievements: - Optimized processes, improving customer satisfaction. - Implemented improvements that strengthened the company’s brand image. - Delivered data-driven recommendations to support s
  • Controles Empresariales
    Marketing Analyst
    Controles Empresariales
    Jul 2015 - Jul 2016 (1 year 1 month)
    As a Marketing Analyst, I played an integral role in strategic planning, tactical execution, and performance analysis, contributing to the company’s growth in a competitive market. Key responsibilities: - Identifying sales opportunities through events and promotional activities. - Managing corporate branding to strengthen market positioning. - Optimizing operations through effective use of CRM tools. - Planning and executing strategic events across various cities to generate leads and expand brand presence. Key achievements: - Achieved significant growth in lead generation through targeted events. - Strengthened customer relationships with data-driven CRM strategies. - Contributed directly to the brand’s growth in the national market th
Education verified_user 0% verified
  • U
    Master in Sales Management & Commercial Leadership, Ventas especializadas, promoción comercial y actividades de marketin
    UniversitatdeBarcelona
    Sep 2023 - Sep 2024 (1 year 1 month)
  • U
    Master in Innovation & Entrepreneurship
    UniversitatdeBarcelona
    Sep 2023 - Sep 2024 (1 year 1 month)
  • U
    Graduate Diploma in Marketing Management, Marketing
    UniversidadEAN
    Jan 2022 - Jun 2022 (6 months)
  • U
    Graduate Diploma in Project Management, Gestión de proyectos
    UniversidadEAN
    Jan 2018
  • Universidad Nacional de Colombia
    Bachelor of Business Administration - BBA, Marketing/Gestión de marketing, general
    Universidad Nacional de Colombia
    Jan 2012 - Jan 2015 (3 years 1 month)