Harold Barberena

B

B2B Marketing Lead

Dec 2023 - Current (1 year 6 months)

• Conduct market research and competitor analysis to understand the B2B landscape. • Develop a comprehensive B2B marketing strategy aligned with overall business objectives. • Plan and execute targeted demand generation activities such as webinars, industry events, and white paper development. • Analyze marketing data to measure campaign performance and identify areas for improvement. • Translate data insights into actionable strategies that optimize marketing efforts.

A

Advertising Coordinator

Jan 2021 - Sep 2023 (2 years 9 months)

• Developed compelling content for print, digital, social media, and outdoor advertising channels. • Coordinated with creative teams to produce visually engaging advertisements for various media platforms. • Leveraged emerging technologies to deliver interactive advertisements that captured consumer interest. • Streamlined communication between internal departments and external agencies for efficient project management. • Collaborated with sales and marketing teams to align advertising efforts with overarching business goals.

S

Sales Development Coordinator

Jan 2019 - Feb 2020 (1 year 2 months)

• Utilize various prospecting techniques to identify and research potential customers aligned with the company's ideal client profile. involve tasks like cold calling, email outreach, social media prospecting, and attending industry events. • Coordinated cross-functional teams, resulting in seamless project execution and enhanced outcomes. • Manage and track the progress of leads throughout the sales funnel using a CRM (Customer Relationship Management) system. • Schedule sales appointments between qualified leads and the appropriate sales representatives.

S

Textile Design & Production Coordinator

Stahls SNS Manufacturing.

Jan 2019 - Jan 2020 (1 year 1 month)

• Manage the complete production process of all creative projects • Design high-quality products in line with local and international demand • Present sample designs, conduct market-testing and adapt products • Consider ethical, local sourcing and environmentally friendly elements throughout the design and production processes • Create plans, timetables and systems to ensure quality assurance and timely delivery

D

Brand Manager

Distribuidora Cesar Guerrero S.A.

Jan 2017 - May 2018 (1 year 5 months)

• Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions. • Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms. • Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints. • Enhanced brand recognition by developing and executing targeted marketing campaigns. • Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.

M

Marketing & Product Development Coordinator

Jan 2015 - Apr 2017 (2 years 4 months)

• Successfully launched multiple products, meeting or exceeding sales targets consistently. • Conducted comprehensive market research to identify opportunities for new products and improvements on existing ones. • Created detailed project plans, outlining tasks, resources, and deadlines to ensure successful product launches. • Managed cross-functional teams, ensuring timely delivery of high-quality products. • Developed innovative product concepts with a focus on user experience and market demand.

M

Marketing & Product Development Analyst

Jan 2013 - Sep 2015 (2 years 9 months)

• Developed comprehensive product roadmaps that clearly articulated short-term objectives and long-term strategic visions for company-wide alignment. • Developed innovative solutions for complex challenges in the product lifecycle, resulting in significant cost savings. • Streamlined product development processes by implementing agile methodologies and cross-functional collaboration techniques. • Established meaningful benchmarks for success through comprehensive data analysis, informing decision-making at all stages of product development. • Increased product profitability with diligent market research, competitive analysis, and pricing strategy adjustments.

Harold Barberena

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Harold's behavioral traits
Harold's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.