Félix Henríquez

Félix Henríquez

About

Detail

Head Brand & Growth
Buenos Aires, Ciudad Autónoma de Buenos Aires, Argentina

Contact Félix regarding: 
work
Full-time jobs
Flexible work
Starting at USD30/hour

Timeline


work
Job
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Education

Résumé


Jobs verified_user 0% verified
  • L
    CEO & Owner
    Le Place Barbershop
    Sep 2017 - Current (8 years)
    Founded and scaled a barbershop startup by designing and executing a comprehensive business plan. Built the brand from scratch, achieving high market awareness and customer loyalty within a competitive landscape Increased profitability above industry standards through innovative pricing strategies and service updates aligned with global trends. Designed and implemented marketing campaigns across Google Ads and Instagram, leveraging analytics to refine strategies.Positioned the brand as a market leader within its category in under two years.
  • O
    Consumer Category Manager
    OfiShop
    Feb 2016 - May 2017 (1 year 4 months)
    Managed the technology product category, overseeing marketing plans, inventory analysis, pricing strategies, and key account relationships Directed both online and offline sales channels to boost product rotation and market share. Increased sales by 30% during the first quarter while successfully activating key accounts that drove significant revenue growth.
  • T
    Brand Manager
    The North Face
    Jun 2013 - Mar 2015 (1 year 10 months)
    - Adapted global marketing strategies to local market needs to ensure effective brand positioning. - Designed and executed strategic sports events to strengthen brand recognition and increase consumer awareness through experiential engagement. - Conducted inventory management through data-driven analysis and demand behavior assessments to achieve ideal stock rotation. - Optimized semiannual procurement strategies to achieve operational efficiency while maintaining cost-effective inventory levels. - Managed operations across two brand stores, ensuring sales performance aligned with monthly sales forecasts. - Delivered substantial ROI improvements through targeted marketing campaigns. - Focused on customer success as a key pillar
  • E
    Product Manager
    Epson
    Jan 2010 - Mar 2012 (2 years 3 months)
    Conducted B2B negotiations while developing pricing strategies based on competitor analysis and market demand Created forecasts for sales and purchases to align with company objectives. Positioned the brand from tenth place in sales to fourth place within the company's brand portfolio in one year. Boosted sales by over 200% within the first year through meticulous inventory analysis and strategic reactivation of key brand accounts.
Education verified_user 0% verified
  • T
    Master in Artificial Intelligence in
    TechInstitute
    Jul 2024 - Jul 2025 (1 year 1 month)
  • Universitat Autònoma de Barcelona
    Master's Degree in Business Direction
    Universitat Autònoma de Barcelona
    Jan 2012 - Dec 2012 (1 year)
    This program focuses on leveraging AI to revolutionize marketing strategies, including data-driven campaigns, consumer behavior analysis, and ethical AI applications. It combines practical AI tools with advanced marketing techniques to take business to the next level.
  • Santa Maria University
    Bachelor's Degree in Business Administration
    Santa Maria University
    Jan 2007 - Dec 2007 (1 year)