Emir Lemos Villaci Content Marketing Strategist

Social Media y Marketing Specialist | Freelance | Remote

Entrepenour

Jan 2022 - Current (4 years 5 months)

As a Real Estate Assistant, I have extensive experience collaborating with real estate professionals and HOAs, creating and managing engaging content for social media, including interviews, educational videos, and community updates. I’ve worked closely with property managers and HOA presidents to translate complex topics into accessible content for residents and potential buyers. My skills encompass video editing, content strategy, and brand messaging, all of which are crucial in establishing a strong brand presence in the real estate market. I understand the importance of trust, clear communication, and consistency, which are vital when building relationships with clients. My role was deeply connected to customer service, as I consistently

Trade marketing Specialist | Mensajería 472 | On Site

4-72 Servicios Postales Nacionales S.A.

Oct 2014 - Mar 2019 (4 years 6 months)

Planned schedules and managed delivery timelines across multiple suppliers. Optimized budgets and achieved operational savings of over COP 200M. Supervised brand standards and led the opening of 60 new retail stores and 300 franchises nationwide. In terms of brand strategy, I designed and executed marketing campaigns that boosted online visibility and customer acquisition. By optimizing multi-channel campaigns, I achieved a 15% improvement in campaign ROI. Leveraging my sales knowledge, I helped clients effectively sell their products through targeted marketing strategies, enhancing overall campaign effectiveness. I monitored and analyzed content performance using tools like Google Analytics, presenting actionable insights to enhance strat

Sales Director | Banco Colpatria| On Site

Scotiabank Colpatria S.A

Sep 2013 - Aug 2014 (1 year)

As a Trade Marketing Specialist, I managed the production of promotional and advertising materials, coordinating with design teams and external agencies to meet deadlines and uphold brand standards across 200+ national franchise locations. I spearheaded infrastructure improvements and secured new commercial locations, increasing brand presence by 20%. My role involved negotiating contracts with franchise partners to ensure cost efficiency and consistent branding. Additionally, I utilized Microsoft 365 and Google Workspace tools to streamline project management and data organization, enhancing overall efficiency in executing marketing strategies. My experience at Servicios Postales Nacionales, while not directly titled “Property Manager,” in

Marketing Coordinator

Spring Global

Jan 2003 - Jan 2008 (5 years 1 month)

Led cross-functional marketing initiatives including branding, strategic partnerships, and international PR coordination. Collaborated with development teams to design user-friendly web applications, improving usability and overall user experience. Supported product launches, campaigns, and global communications, ensuring brand consistency across all touchpoints.

Emir Lemos Villaci

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