Alejandro Connolly

Alejandro Connolly  new_releases

About

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Senior Digital Marketer
Buenos Aires, Argentina

Contact Alejandro regarding: 

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Full-time jobs
Starting at USD3K/month

Timeline


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Résumé


Jobs verified_user 0% verified
  • IBM iX
    Marketing Consultant public Remote experience
    IBM iX
    Apr 2022 - Current (2 years 8 months)
    - I implemented 100% of the marketing components in the local market, without friction and in a timely manner, in compliance with the Global Team requirements. - I promoted the adoption of new tools, processes and methodologies that reduced the production, review and approval times of marketing content by 50%. - I carried out 10 face-to-face training sessions in marketing, agility and strategy for 50 stakeholders, obtaining a rating of 4.6/5 in the satisfaction survey. I work as a consultant of solutions, tools and methodologies related to the creation, review and enablement of marketing content in a global Pfizer project. I am part of the team of IBM iX consultants working for the implementation in Argentina.
  • f
    Digital Marketing Consultant public Remote experience
    freelance
    Aug 2021 - Mar 2022 (8 months)
    - Digital marketing consultancy for startups and SMEs. Branding, performance and content marketing services. Digital marketing consultancy for startups and SMEs. Branding, performance and content marketing services.
  • BBVA
    Digital Sales Squad Senior Manager
    BBVA
    Feb 2020 - Jul 2021 (1 year 6 months)
    - - Digital assets production and deployment for paid and owned media. - - Database quering, extraction and formatting to build custom audiences. - - Performance monitoring and reporting of each campaign. I carried out the execution of the bank's digital sales campaigns: credit cards, loans, investments, payroll accounts, insurance and products for SMEs. The tasks the team was in charge of were: - Digital assets production and deployment for paid and owned media. - Database quering, extraction and formatting to build custom audiences. - Performance monitoring and reporting of each campaign. During this period, the main achievements were: - Building a dashboard from scratch to track the main metrics of all the campaigns on daily basis. -
  • BBVA
    Senior Marketing Manager
    BBVA
    Sep 2018 - Jan 2020 (1 year 5 months)
    I was in charge of the team responsible of the production of all BBVA advertising pieces, both for mass media, digital media and owned media (e-mail, websites, apps and social media profiles). Main achievements: - We carried out BBVA's rebranding in 2019, handling more than 3,000 advertising assets within the established deadline. - We took the production of digital sales campaigns ads, growing from 1,500 assets per year to 6,000. We tripled on rotation, enhancing ads freshness which leaded to more clicks. The result? A +75% increase in CTR. - We were involved in a cross-media study that was run in 2018, producing the ads for specific digital formats (Facebook Carrousels & Video, Instagram Feed Videos & Stories, YouTube TrueViews & Bump
  • BBVA
    Digital & Direct Marketing Manager
    BBVA
    Jan 2015 - Aug 2018 (3 years 8 months)
    I was in charge of the team responsible for the strategy and execution of BBVA's digital branding. The main tasks we carried out were: - Working with the bank's advertising strategy area to agree on the digital strategy. - Planning of digital branding actions according to the established strategy. - Executing and monitoring planned actions. - Measuring and reporting to evaluate performance and detect actionable insights in future actions. We carried out paid media campaigns, real-time marketing posts on social channels and content marketing through video tutorials. We also were the digital leg of ATL campaigns. And we developed dashboards to track activity on our Facebook and Twitter channels. Finally, we took the production of physical
  • BBVA
    Digital Advertising Senior Analyst
    BBVA
    Aug 2011 - Dec 2014 (3 years 5 months)
    The main tasks that I carried out were the maintenance of BBVA's digital channels, the production of ads for digital campaigns and the launch of BBVA's social profiles in Facebook and Twitter. And the achievements were: - Grew Facebook up to 1.5M fans and Twitter up to 150K followers in 2 years. - Migrated all social media posts moderation to the customer service area. - Introduced the production of specific video pieces for digital branding campaigns as a best practice, thus ceasing to use the TV commercial directly on these channels.
  • W
    Account Director
    Webar Interactive
    Mar 2010 - Jul 2011 (1 year 5 months)
    - Direction, supervision, leadership, planning and coordination of production tasks for websites, social media, promotions, e-mailing, applications and banners. Direction, supervision, leadership, planning and coordination of production tasks for websites, social media, promotions, e-mailing, applications and banners. Featured clients: Procter & Gamble México, Microsoft Latin America, Pernod Ricard Argentina and Telecom Argentina.
  • I
    Project Leader
    INSITE LATIN AMERICA
    May 2008 - Feb 2010 (1 year 10 months)
    Leadership, execution and monitoring of production tasks for Web projects, e-mailing campaigns, newsletters, online campaigns and SEO. Featured clients: HP Latin America and Procter & Gamble Latin America.
  • E
    Account Supervisor
    ELYPTICS
    Jul 2005 - Apr 2008 (2 years 10 months)
    Execution of ATL, BTL and digital advertising. Internet traffic analysis, website development and maintenance, and viral marketing actions. Maintenance, supervision and coordination of logistics for e-commerce sites. Online campaign planning and media negotiation / buying. Experience in POP production, shop display, graphic material, merchandising and business events organization. Featured clients: Samsung Argentina, ONA SAEZ and Creative.
  • FCB&FIRE
    Account Executive
    FCB&FIRE
    Aug 2004 - Jun 2005 (11 months)
    ATL, BTL and Digital. Website maintenance and improvement tasks. Development of direct marketing advertising pieces. Featured clients: Samsung Argentina and Beiersdorf Argentina.
Education verified_user 0% verified
  • The PowerMBA
    Power DigitalMarketing public Remote experience
    The PowerMBA
    Jan 2022 - Oct 2022 (10 months)
  • I
    Digital Marketing
    IAE Business School
    Jun 2016
  • I
    Digital Marketing
    ISDI
    Nov 2014 - Apr 2015 (6 months)
  • U
    Mass Communication with orientation in Advertising and Public Opinion
    University of Buenos Aires
    Mar 1999 - Jun 2006 (7 years 4 months)
    All subjects approved. Thesis not delivered.