Zaida Bacre

Change Management & AI Adoption Strategy Project

The Nielsen Company

Mar 2026 - Apr 2026 (2 months)

• Designed a global communication and adoption strategy for an internal AI tool rollout across North America, Europe, Asia, and Latin America. • Developed a multi-phase roadmap (pre-launch, launch, post-launch) aligned with operational and behavioral change principles. • Identified adoption risks and implemented mitigation strategies focused on trust-building and workflow integration. • Created executive-level communication translating AI capabilities into business value and actionable adoption. • Designed engagement strategy using internal channels to drive early usage and feedback loops. • Applied a behavior-first approach to accelerate adoption and reduce resistance in distributed teams.

Operations Manager - Remote

Courtpals

Nov 2025 - Mar 2026 (5 months)

Engaged through Courtpals to lead an operational re-engineering project for a U.S.-based immigration law firm, delivering the following key outcomes: • Led operations across seven remote teams, ensuring consistent execution and KPI compliance across functions. • Designed SLA frameworks and aligned production with billing, reducing outsourcing costs by 30%. • Conducted operational audits to identify inefficiencies and billing discrepancies. • Built SOPs, onboarding processes, and KPI structures to improve operational consistency. • Improved response times and service delivery performance through process alignment.

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Strategic Operations Freelancer - Remote

Sep 2025 - Oct 2025 (2 months)

•Conducted full operational diagnostic to identify scalability gaps across training and service delivery •Designed a Professional Development Program aligned with business expansion strategy •Developed cross-functional operational framework connecting training, marketing, and service execution •Delivered executive-level recommendations directly to COO to support future growth roadmap

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Content Writer and Bilingual Author | Columnist

Jul 2025 - Current (11 months)

• Write bilingual (Spanish/English) articles on leadership, sustainability, and human development. • Publish content for both local and international audiences, connecting academic insight with practical application.

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Operations and Administrative Coordinator | Bookkeeper

R N Hill CPA Group

Jan 2024 - Apr 2025 (1 year 4 months)

•Coordinated client onboarding, insurance claims, and registration using internal insurance and property management platforms, SharePoint, and CRM systems. •Performed bookkeeping for personal and corporate accounts using CaseWare, Profile, Excel, and IFirm. •Designed and implemented an Automation SOP project to standardize workflows across multiple offices and support national expansion. •Integrated AI and CRM solutions to enhance process scalability and compliance. •Managed client on-boarding and maintained accurate CRM and financial records, performing data validation, reconciliation, and KPI tracking using Excel and iFirm to ensure data integrity and operational consistency. •Coordinated remote teams to streamline workflows and ensure co

K

Billing Support - Service Coordinator

KERN,

Sep 2023 - Dec 2023 (4 months)

•Supported billing and financial reporting using Sage and property-management platforms for multi-service operations. •Prepared financial and technical reports for Project and Service Managers. •Streamlined coordination with technicians, improving workflow visibility and operational accuracy.

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Office Administrator / AR

Hillcrest Plumbing and Heating (1991) Ltd.,

Dec 2022 - Sep 2023 (10 months)

❖ Managed AR, reports, invoicing, billing, bank reconciliations, warranties, permit applications, and files for small claims. ❖ Coordinated filing procedures, AR records on QuickBooks, and Excel for internal databases. ❖ Supervised the office and AR team and trained new employees. ❖ Liaised between clients, technicians, and management. ❖ Recovered 95% of 2021 and previous years, 95% of 2022, and 90% of 1Q, 2Q, 3Q, and 2023.

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Operations Manager

Main Mini Storage Inc.,

Sep 2021 - Jan 2023 (1 year 5 months)

❖ Developed customer relation management, retention and loyalty rewards, digital marketing campaigns, and sales strategies. ❖ Monitored the debt collection, negotiation procedures, eviction measures, and conflict or complaints management. ❖ Performed HR cycle, KPI controls, Basic Bookkeeping AR/AP, and financial reports of income, GST, costs, AR, and losses. ❖ Managed unit contracts, rent payments (cash, deposits, e-transfers), and locker tenants database (historic and active). ❖ Liaised between clients, workforce, stakeholders, CEO, Board, owners, government, and suppliers. ❖ Reached the reduction of the aging list, losses, increment of job satisfaction, client retention, and debt negotiation. ❖ Achieved an 8% profit increment in 2021 and

O

Equilibria and Action Coaching

Operations Strategy Independent Consultant

Mar 2016 - Current (10 years 3 months)

•Designed and implemented SOPs, onboarding processes, and workflow systems to improve operational efficiency, consistency, and scalability. •Delivered KPI tracking and cross-functional coordination in English and Spanish, bridging cultural and business practices across countries. •Supported CRM and marketing workflows by organizing contact data, segmenting lists, and ensuring readiness for campaign execution. •Facilitated leadership and mindset programs blending human-centered design with technology-enabled tools to strengthen resilience and productivity.

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Provincial Communications Coordinator

Teachers' Union SETMAV Board

Jan 2014 - Mar 2018 (4 years 3 months)

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