Insights & Strategy Analyst
Collage Group
Nov 2024 - Current (1 year 8 months)
• Managed development of ChatGPT QA agent to partially automate survey-testing workflows; secured director-level buy-in after matching human QA accuracy, paving way for upcoming broader rollout
• Prototyped automated dashboard solution using AI-generated visual templates; presented to Chief Insights Officer and team leaders, generating interest in broader use across the organization
• Led multiple research studies for a major streaming service, uncovering insights on multicultural audiences that strengthened the company's sales narrative and supported increased sales efforts
• Managed multi-wave brand tracking survey for a multi-national food & beverage company, uncovering trends in brand favorability, purchase intent, and advertising i