Yomi Samson

I’m a performance-driven marketing professional with over 8 years of experience helping brands in 𝗙𝗶𝗻𝗧𝗲𝗰𝗵, 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲, Education, Hospitality, and FMCG scale profitably through 𝗽𝗮𝗶𝗱 𝗺𝗲𝗱𝗶𝗮, 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀. Having worked with two top digital agencies across Africa and the U.S., I’ve gained vast cross-market experience managing multi-channel campaigns for both B2B and B2C brands. Over the years, I’ve managed over $5 million in ad spend, averaging $𝟮𝟱𝟬,𝟬𝟬𝟬 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗮𝗰𝗿𝗼𝘀𝘀 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀, 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀, 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗧𝗶𝗸𝗧𝗼𝗸 𝗔𝗱𝘀 achieving up to 𝟯𝟱𝟬% 𝗥𝗢𝗔𝗦 and reducing 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗖𝗼𝘀𝘁𝘀 (𝗖𝗔𝗖) 𝗯𝘆 𝗮𝘀 𝗺𝘂𝗰𝗵 𝗮𝘀 𝟲𝟬%. I specialize in building and scaling high-performing digital campaigns that convert from audience development and creative optimization to data analysis and performance tracking. 𝗦𝗸𝗶𝗹𝗹𝗲𝗱 𝗶𝗻 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻, 𝗠𝗲𝗱𝗶𝗮 𝗕𝘂𝘆𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻, I leverage data, automation, and creative testing to improve CTR, ROAS, and Customer Lifetime Value (LTV). My approach blends 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝗮𝗹 𝗽𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗱𝗲𝗲𝗽 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 to deliver scalable growth and measurable ROI for every brand I work with. Core Areas of Expertise: • Performance Marketing & Media Buying (Meta, Google, LinkedIn, TikTok) • Lead Generation & Funnel Optimization • SEO & Content Strategy for Brand Visibility and Organic Growth • Marketing Analytics, Data Visualization & A/B Testing • CRM, Marketing Automation & Email Strategy • Digital Strategy & Paid Media Planning • Training & Mentorship (including Digital Marketing mentorship at Udacity) 💬 Passionate about helping brands grow smarter, not just louder, by aligning marketing with measurable business goals and scalable systems. 🤝 Open to 𝗴𝗿𝗼𝘄𝘁𝗵-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻𝘀, 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴, 𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀.