Marketing leader
Savake Colombia
Jan 2023 - Mar 2025 (2 years 3 months)
Developed and led strategic marketing plans for 5+ B2B and B2C brands, integrating digital, trade, and commercial strategies to boost sales by 10%+.
Directed 360° campaigns, product launches, and national activations, aligning internal teams, creative agencies, and commercial partners to achieve marketing and sales goals.
Oversaw omnichannel execution across Colombia and Venezuela, including social media, paid media, influencer marketing, content, and ATL/BTL strategies.
Managed brand presence at major national trade shows and retail events, increasing brand visibility, generating qualified leads, and driving market penetration.
Handled key accounts (Homecenter, MercadoLibre), increasing brand visibility and KPIs by 10% through customized b
