Yayan mulyana

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Data Analyst Manager

Musim Mas Group

Feb 2025 - Current (1 year 6 months)

As a Data Analyst Manager, I delivered data-driven insights to support management decision-making across sales, marketing, and supply chain. I built and developed team capabilities through coaching, training, and the adoption of new technologies, including AI/ML and BI tools, to enhance market trend prediction. Additionally, I leveraged my experience in sales management to analyze nationwide sales performance, which informed strategic decisions and improved overall efficiency. This cross-functional understanding allowed me to integrate insights from sales data into our analytical frameworks, ensuring a comprehensive approach to data analysis and business intelligence. I also applied my experience in managing paid social campaigns and develo

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Sr. Data Analyst Manager

PT MAP Aktif Adiperkasa,

Mar 2023 - Mar 2025 (2 years 1 month)

Responsible for leading and managing a team of data analysts. This includes setting team goals, assigning and reviewing work, and providing coaching and development. The Senior Data Analyst Manager also works closely with stakeholders to understand and meet their data needs. Design, develop, and maintain data pipelines using Azure Data Factory (ADF). Develop and maintain data storage solutions using Azure Data Lake Storage, Azure SQL Database, and other Azure data storage services. • Leveraged digital marketing expertise, specifically Google Ads, to support small and medium-sized enterprises in promoting their products; this experience in managing advertising campaigns enhances my ability to interpret performance metrics and translate mark

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Sr. Demand Analyst

PT East-West Seed Indonesia

Aug 2021 - Feb 2023 (1 year 7 months)

• Ensure Forecasting and Modeling using Machine Learning • Ensure Demand Planning every month • Sales Daily Report using Microsoft Dynamic 365 • Power BI Visualization Sales Area Performance Product Performance • Leveraged expertise in Google Ads to serve as a strategic mentor and advisor, providing insights that helped refine targeted outreach efforts and improve the alignment between demand generation activities and digital advertising performance.

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Sr. Sales Data Analyst

The Arnott's Group

Jan 2020 - Aug 2021 (1 year 8 months)

• Ensure Forecasting and Modeling using Machine Learning • Ensure Demand Planning every month • Sales Daily Report using Microsoft Dynamic 365 • Power BI Visualization Sales Area Performance Product Performance Semester and Yearly Distributor Incentive Quarterly and Yearly Distributor Incentive • Served as an internal advisor and mentor for Google Ads strategies, leveraging digital advertising expertise to align marketing outreach with sales performance data and optimize overall business growth initiatives.

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SFE and Business Analyst Manager

Oct 2018 - Jan 2020 (1 year 4 months)

• Ensure Sales Planning every month, incorporating robust demand planning strategies to optimize inventory and supply chain efficiency. • Generate comprehensive Sales Daily Reports utilizing advanced Microsoft Excel functions to provide actionable insights for leadership. • Develop Power BI dashboards to visualize Sales Area Performance and Product Performance on a semester and yearly basis, enabling data-driven decision-making. • Calculate and manage Quarterly and Yearly Distributor Incentives to drive sales growth and maintain partner engagement. • Leveraged expertise as a Google Ads mentor to provide advisory support, applying digital advertising insights to refine sales performance strategies and market positioning.

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Market Analyst Manager

PT Anugerah Pharmindo Lestari

Oct 2013 - Sep 2018 (5 years)

• Lead the Business Intelligence Unit, consist of NightVision as well as Marketing Services, in order to deliver a part of company vision to become Healthcare Service Innovation and at the same time to generate the new revenue stream with total revenue of 1 Billion Rupiah per year. • Build, developing and managing business NightVision , works closely with B2B clients • Managing and responsible for NV (applications and data center) operation in Indonesia • Planning and Implementing promotional campaigns for NightVision with measuring the results. • Develop mutual partnership with all business functions to align NightVision marketing strategy and business goals with working closely with internal stakeholder i.e. Finance, Supply Chain Man

Trade Marketing Executive - Accu-Chek

Roche Diagnostics

Sep 2012 - Oct 2013 (1 year 2 months)

Report to Senior Product Manager

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Trade Marketing Executive

PT. Wyeth Indonesia (Pfizer Nutrition)

Oct 2010 - Sep 2012 (2 years)

New Product Development & Brand Initiatives deployment for Trade Support. (market and consumer research, product research, concept and communication development) Responsible for development, tracking and evaluation of Nutrition sales strategies and programs to meet the National wide Original Budget Modern Trade and Traditional Channel

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Category Management Staff

PT. Johnson & Johnson Indonesia

Jan 2007 - Oct 2010 (3 years 10 months)

• Develops a strong relationship of co-operation and partnership with modern market (Hero Group and Matahari Putra Prima) • Submits necessary reports (daily / weekly / monthly); meets deadlines and abides by the route plans. • Efficient Shelf Plan and Replenishment : Development and Implementing of efficient shelf Layout (Planogram) for Category Baby, Planning the movement of product to the store and shelf (Hero, Giant Supermarket, Giant Hypermarket, Hypermart, Foodmart, Yogya Supermarket, Guardian, Watson, Century) • Analysis Market Share by Segment And Brand Based on Scan Data (Hero, Giant Supermarket, Giant Hypermarket, Hypermart, Foodmart, Yogya Supermarket, Guardian, Carefour) • Support Trade Marketing to Promote Acrylics (Baby Ca

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Web Developer

PT. Virtual Media Nusantara

Nov 2006 - Dec 2007 (1 year 2 months)

Web Developer, Network Administrator, Web Designer, Business Online, Search Engine Optimization, E-commerce, Web 2.0

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Web Programmer

PT. Dataindo Inti Swakarsa

Mar 2005 - Nov 2006 (1 year 9 months)

Database Administrator, Network Administrator, Web Programmer

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