Wolnei Dias Senior Performance Marketer | Paid Search & Paid Social | Google

Facebook ads analyst

PMU Launch

Feb 2022 - May 2025 (3 years 4 months)

American agency * Management of more than 250 ad accounts on Facebook (instagram) and Tik tok ads * Creation of campaigns for clients (in English) * Optimization and monitoring of performance KPIs for each client * Weekly meetings and results presentation

Account cordinator

Microsoft

Feb 2020 - Mar 2021 (1 year 2 months)

AC global , criação e otimização de campanhas do bing search e toda rede Microsoft

Account coordinator

Microsoft

Feb 2020 - Mar 2021 (1 year 2 months)

AC global , criação e otimização de campanhas do bing search e toda rede Microsoft

CEO at Union Marketing

Union Marketing

Jan 2018 - Current (8 years 6 months)

Development of digital planning, online strategies for branding, sales and lead capture; · Ability to study the public and create personas; · Ability to define and monitor metrics and KPI's; · Ability to create actions and campaigns for clients in view of the current scenario of each one of them; · Ability to create products and/or projects for the agency's clients in view of the current scenario of each one of them. · Ability to structure, create and monitor short, medium or long term plans; · Implementation of Inbound Marketing strategies; · Creation and management of email marketing automations; · Sales Funnel Monitoring; · Audience study and development of customer journey and personas; · Research, market analysis and benchmark; · Monit

Performance Marketing Lead – Union Marketing

Union

Jan 2018 - Current (8 years 6 months)

Development of digital planning, online strategies for branding, sales and lead capture; · Ability to study the public and create personas; · Ability to define and monitor metrics and KPI's; · Ability to create actions and campaigns for clients in view of the current scenario of each one of them; · Ability to create products and/or projects for the agency's clients in view of the current scenario of each one of them. · Ability to structure, create and monitor short, medium or long term plans; · Implementation of Inbound Marketing strategies; · Creation and management of email marketing automations; · Sales Funnel Monitoring; · Audience study and development of customer journey and personas; · Research, market analysis and benchmark; · Monit

founder

Drive Clean

Jan 2018 - Dec 2021 (4 years)

Founding partner of the platform.

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general management

Gaviao peixoto

Jul 2015 - Sep 2019 (4 years 3 months)

Talent recruitment; control of sales indicators and targets. Management of social media and paid traffic with lead generation for the Seller team. Monitoring and managing goals and results. Issuance of invoices; commissioning calculation. Training focused on improving performance to reach the established goal. Preparation of business plans (BP); Income Statements . Control of accounts payable and receivable. Analysis of the feasibility of opening stores and managing them. Company's financial planning, focusing on cost reduction and revenue increase with goal planning. Forecast; Budget. (Real X budget X forecast) Financial management, negotiation with banks, financial analysis, balance sheets, indicators.

Financial Controller

Oi

Feb 2010 - Nov 2014 (4 years 10 months)

Control of sales indicators; receivables; commissioning calculation and financial control. Macros in Excel; use of advanced formulas (vlookup; if; Pivot table etc); Analysis of telephony sales indicators (early churn; post pre pos; downgrade, etc.) • Inventory management (negotiation with suppliers; purchase of inputs and products; entry of goods into the system; transfers; stock control; inventories). • Financial transactions (cash closing); Bank reconciliation; . Preparation of Business Plans (BP); Income Statements (DRE). Control of accounts payable and receivable. Analysis of the feasibility of opening stores and managing them. Company's financial planning, focusing on cost reduction and revenue increase with goal planning. Forecast; Ex

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supervisor

Franqueado Oi

Feb 2008 - Feb 2010 (2 years 1 month)

Wolnei Dias

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