William Alejandro Martinez

William Alejandro Martinez  new_releases

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Digital Marketing | Programmatic | Tech | AI
Bogota D.C., Colombia

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Résumé


Jobs verified_user 0% verified
  • Above Zero
    Senior Associate Programmatic public Remote experience
    Above Zero
    Feb 2023 - May 2024 (1 year 4 months)
    • Mindshare Chicago, USA. • Planning, executing, and managing campaigns across all relevant channels and platforms. • In charge of campaign optimizations to improve performance and reach desired KPIs. • Contributing with strategy and monthly/quarterly/annual planning, along with key account members. • Interface with internal agency counterparts to share ideas, communicate service offerings, and to identify and deliver new solutions for clients. • Commanding data analysis of key metrics to identify issues, recommend solutions and implement changes to improve the performance of client programs.
  • D
    Senior Platforms Strategist
    Dandelion Inc
    Sep 2022 - Current (3 years 10 months)
    • Responsible for client campaign operations through accurate and effective set up and maintenance of digital campaigns using various platforms. • Provide expert insight and consultation to managed service clients to support an excellent delivery and execution of campaigns. • Establish optimal and flawless campaign setup and strategy, including tagging and set up of creative requirements. • Communicate campaign results to internal and external stakeholders throughout the campaign by building reports that draw meaningful insights, observations and future recommendations.
  • P
    Founder - Director Ejecutivo
    PYPPER
    May 2020 - May 2021 (1 year 1 month)
    • Founder at PYPPER, platform specialized in getting qualified leads through display and programmatic advertising. Among the 100 startups LATAM - Platzi Demo Day • In charge of leading the implementation of digital campaigns in platforms such as Facebook Ads, Google Ads and different DSPs, including the analysis report and optimization. • In charge of MVP’s development with lean startup methodology, closing agreements with suppliers and companies in order to improve the ROI of the company.
  • TAPTAP Digital
    AdOps & Sales Executive
    TAPTAP Digital
    Oct 2019 - Oct 2020 (1 year 1 month)
    • In charge of implementation, optimization and analysis of mobile advertising campaigns in Chile, Argentina, Uruguay and Peru in order to create solid agreements between TapTap and advertising agencies of these countries. • As an experience in AdOps I was in charge of training and support in programmatic advertising to Trading Desk Teams in Chile, Argentina and Uruguay.
  • Publicis Media
    Trader Programmatic
    Publicis Media
    Dec 2018 - Aug 2019 (9 months)
    • In charge of implementation, monitoring and optimization of programmatic and social digital campaigns in USA and Colombia. • As an experience in Trader Programmatic, I was in charge of programmatic trainings to the team, analysis and report generation and tagging on the ad server.
  • T
    AdOps Executive
    TAPTAP Networks
    Apr 2017 - Nov 2018 (1 year 8 months)
    • In charge of implementing, monitoring and optimizing mobile advertising campaigns in countries such as Chile, Argentina, Peru, Ecuador, Central America and Colombia. • As an experience in AdOps I was in charge of the programmatic implementation in the DSP, reports generation, analysis and performance optimization.
  • Dos & Medios
    Social Media Manager
    Dos & Medios
    Oct 2016 - Apr 2017 (7 months)
    In charge of accounts such as Heroes Fest of InnPulsa Colombia and ANDI's Paper Chamber. - Creation of content plans - Creation of digital strategies and tactics - Event coverage - Generation of reports and analysis of results - Creative proposals
  • Precise Engagement
    Social Media Manager
    Precise Engagement
    Oct 2015 - Oct 2016 (1 year 1 month)
    Management of brands such as Cine Colombia, BMW, Colsubsidio, Fundación Sanar and Corporación Matamoros. - Creation of content plans - Creative proposals - Creation of digital strategies and tactics - Management of social guidelines - Event coverage
Education verified_user 0% verified
  • P
    Platzi - Marketing - Business - Software public Remote experience
    Apr 2020 - Current (6 years 3 months)
    Capacitación con cursos online
  • Corporación Universitaria Unitec
    Diplomatura Publicidad
    Corporación Universitaria Unitec
    Feb 2019 - Nov 2019 (10 months)
  • Corporación Universitaria Unitec
    Profesional en Publicidad
    Corporación Universitaria Unitec
    Feb 2015 - Nov 2019 (4 years 10 months)
Projects (professional or personal) verified_user 0% verified
  • P
    Pypper Service SAS
Awards verified_user 0% verified
  • M
    Mención de honor en Premios La Cumbre
    Mar 2017 - Current (9 years 4 months)