Carla Joan Herrera

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Brand Manager

kanaus

Apr 2023 - Jan 2025 (1 year 10 months)

Developed and executed brand identity and marketing strategies for a leading medical uniform brand. Managed Amazon Seller Account, including PPC campaigns, FBA operations, and listing optimization. Led product design and digital campaigns, collaborating with cross-functional teams. Conducted trend research and data analysis to drive sales growth and brand positioning. Developed fashion campaigns from concept to execution, including “Cardio Scrub,” “Real Heroes,” and “Kanaus Elite.”
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Digital Transformation Consultant

Revolt de México

Aug 2021 - Apr 2023 (1 year 9 months)

Led the digital transformation of a B2B company: brand identity, e-commerce website, sales platform, and digital media. Oversaw brand relaunch and online presence, ensuring alignment with market trends. Stablished the selling process and lead prospecting.
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Amazon Coordinator Remote experience

LURUMA ECOMMERCE SL

Apr 2019 - Apr 2021 (2 years 1 month)

Managed Amazon Seller accounts across Spain, Germany, and Italy: A+ content, keyword research, PPC, and product listings. Built and optimized influencer marketing campaigns with micro-influencers across Europe. Coordinated Instagram Ads and data analysis to boost brand visibility and sales performance.
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Copywriter and Social Media Manager

Advertising Agencies

Feb 2014 - Dec 2018 (4 years 11 months)

Developed creative strategies, brand concepts, and digital content for entertainment, retail, and lifestyle brands. Led multidisciplinary teams to deliver branding, social media campaigns, and audiovisual production for events, theater, and e-commerce projects. Managed client relationships, pitching proposals and executing 360° campaigns for national and international brands. Specialized in fresh ideas, visual storytelling, and impactful campaigns tailored to each client’s needs.

Education 0% verified

Carla Joan Herrera

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