Viviana Alexandra Ibáñez Ortega
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Viviana Alexandra Ibáñez Ortega

Viviana Alexandra Ibáñez Ortega  new_releases

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Analysis | Strategy | Marketing | Customer Insights
Provincia del Guayas, Ecuador
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Résumé

Jobs verified_user 0% verified
  • Paradais DDB
    Influencer Marketing Coordinator
    Paradais DDB
    Jan 2025 - Current (1 year 3 months)
    - Managed end-to-end influencer marketing campaigns across TikTok and Instagram, aligning creator strategies with brand objectives and performance KPIs. - Sourced, vetted, and onboarded influencers by evaluating engagement rates, audience demographics, content quality, brand fit, and past performance. - Executed influencer outreach, negotiations, and relationship management, including deliverables, timelines, usage rights, and compensation. - Oversaw influencer contracts, payments, compliance, and campaign documentation to ensure smooth execution and on-time delivery. - Built, maintained, and updated influencer databases with rates, performance metrics, availability, audience insights, and category affinity. - Tracked and analyzed camp
  • Agencia de Publicidad McCann
    Production Executive
    Agencia de Publicidad McCann
    Aug 2024 - Nov 2024 (4 months)
    - Oversee and coordinate the entire production process of advertising campaigns, ensuring deadlines and budgets are met. - Collaborate with various departments and negotiate with external vendors to ensure the delivery of high-quality materials. - Review and approve final materials to ensure they meet quality standards and client expectations. - Maintain clear communication with the client and resolve any issues during the production process to ensure successful project delivery. - Used Microsoft 365 for project management, documentation, and communication.
  • Torre.ai
    Operations Apprentice public Remote experience
    Torre.ai
    Sep 2023 - Current (2 years 7 months)
    - AI Tools Utilization: Proficient in leveraging AI for recruiting, marketing, and operational efficiency, which is central to the work at Torre.ai. - Recruitment and Operations Support: Assisted in day-to-day operational tasks, candidate sourcing, and screening, enhancing workflow in an AI-driven recruiting environment. - Marketing and Campaign Optimization: Developed AI-optimized marketing materials and conducted A/B testing to refine recruitment strategies, applying principles similar to those used in digital advertising. - Administrative Support and Document Management: Provided administrative assistance to the operations team, including using AI to streamline document preparation and communication. - Managed digital job postings wi
  • Torre.ai
    Senior Recruiter
    Torre.ai
    Sep 2023 - Current (2 years 7 months)
    - Developed and incorporated an effective recruitment strategy that streamlined the hiring process and improved candidate quality. - Produced and updated comprehensive job specifications and descriptions to attract the right talent. - Arranged recruitment materials and posted job ads on the company’s website, social media channels, and relevant job boards to maximize visibility. - Followed up with successful candidates and maintained accurate internal records to ensure a smooth onboarding process. - Acted as a key point of contact between candidates and the company throughout the selection process, enhancing candidate communication and relationship management. - Leveraged ChatGPT as a productivity tool to optimize job descriptions and
  • F
    Customer Relationship Management Executive public Remote experience
    FAS CPA Consultants
    Jan 2022 - Aug 2024 (2 years 8 months)
    - Managed CRM strategies focused on customer engagement, retention, and lifecycle optimization. - Maintained and segmented CRM databases, ensuring data accuracy and efficient lead management. - Implemented AI-powered solutions (ChatGPT prompts, website chatbots) to improve customer support and response efficiency. - Provided direct client support via email, handling inquiries, follow-ups, and issue resolution. - Collaborated with sales and marketing teams to align CRM initiatives with business goals. - Created dashboards and performance reports to support commercial decision-making. - Supported personalized email and digital campaigns using data-driven audience segmentation. - Managed B2B client relationships, including account coordination
  • S
    CRM Executive - Digital Marketing Agency public Remote experience
    Saku Mind
    Oct 2020 - Mar 2021 (6 months)
    - Designed and executed CRM strategies to enhance customer engagement, retention, and loyalty, directly supporting account management goals. - Managed and segmented customer databases, utilizing CRM tools to deliver targeted insights that informed account-specific strategies. - Executed and optimized marketing campaigns through CRM platforms, driving improved conversion rates and strengthening client relationships. - Collaborated with cross-functional teams, including marketing and sales, to ensure CRM initiatives aligned with broader account management objectives. - Created impactful content and copy for CRM campaigns to foster stronger client connections. - Provided email support to clients, addressing inquiries and ensuring timely r
  • Promotick
    Account Executive
    Promotick
    Jun 2019 - Dec 2019 (7 months)
    - Conducted prospecting and lead generation to identify new business opportunities. - Managed client relationships, ensuring timely communication and satisfaction. - Utilized Microsoft 365 tools for documentation, reporting, and workflow automation. - Provided email support and client follow-ups to maintain engagement and address inquiries. - Assisted in the coordination of promotional campaigns, aligning with business objectives. Additionally, coordinated digital advertising strategies for clients, focusing on engagement and conversion, while monitoring and optimizing campaigns on various digital platforms. Managed databases and audience segmentation to enhance the effectiveness of advertising campaigns, further supporting overall
  • SCANBRAINS
    Junior Consultant
    SCANBRAINS
    Sep 2017 - Feb 2018 (6 months)
    - Market Research & Competitor Analysis: Conducted detailed research to assess market trends, competitor activity, and industry dynamics to inform strategy development. - Client Reporting & Presentations: Prepared client reports and presentations, translating research findings into actionable insights and strategic recommendations, utilizing Microsoft 365 tools such as Excel, Outlook, and PowerPoint for effective communication and presentation of project findings. - Marketing Strategy Support: Contributed to the creation of marketing strategies aimed at driving client growth and improving profitability, while also supporting client accounts by coordinating deliverables, tracking progress, and ensuring satisfaction throughout consulting pr
  • N
    Account Executive
    Negocios Estrategias
    Mar 2016 - Jun 2017 (1 year 4 months)
    - Conducted comprehensive market research studies, including competitor analysis, consumer behavior insights, and industry trends assessment. - Assisted senior account executives in managing client accounts, ensuring timely delivery of research reports and insights. - Collaborated with cross-functional teams to develop customized research methodologies tailored to client needs. - Analyzed research data and prepared insightful reports and presentations for client meetings and presentations. - Contributed to the development of marketing strategies based on research findings, aimed at driving client growth and market expansion.
Education verified_user 0% verified
  • UNIVERSIDAD INTERNACIONAL DE LA RIOJA UNIR
    Psychology
    UNIVERSIDAD INTERNACIONAL DE LA RIOJA UNIR
    Mar 2024 - Current (2 years 1 month)
  • Universidad Técnica Federico Santa María
    Bachelor's Degree, Marketing
    Universidad Técnica Federico Santa María
    Jan 2013 - Dec 2018 (6 years)
    Distinción académica “Federico Santa María” al mejor titulado de la carrera
Projects (professional or personal) verified_user 0% verified
  • P
    Pursuing a Psychology Degree at Universidad Internacional de La Rioja (UNIR)
    Mar 2024
    Studying psychology has a profound impact on personal and professional growth. Key outcomes include: -Enhanced Knowledge and Skills: A deep understanding of psychological concepts and develop practical skills in assessment and intervention. -Career Advancement: The degree opens up new career opportunities, including roles in clinical practice, educational settings, and research institutions. -Personal Development: The program fosters critical thinking, empathy, and a deeper understanding of human behavior, contributing to overall personal development.
  • B
    Boosting Customer Engagement at FAS CPA & Consultants
    Mar 2022 - Jun 2024 (2 years 4 months)
    In 2022, I served as a CRM Executive at FAS CPA & Consultants, where I focused on developing and implementing customer relationship management strategies. FAS CPA & Consultants needed to enhance customer engagement and retention through effective CRM strategies. In my role, I developed and executed CRM strategies to improve customer engagement, utilizing CRM software to analyze customer data and generate actionable marketing insights. I collaborated with cross-functional teams to align CRM strategies with overall marketing objectives, ensuring a cohesive approach to customer interaction. This experience has significantly improved customer engagement and retention rates, providing valuable insights that shaped successful marketing campaigns
  • L
    Social Media Management for Local Businesses public Remote experience
    Local Business
    Mar 2020 - Current (6 years 1 month)
    - Tracked social media metrics and created detailed reports using Excel to analyze performance and engagement. - Designed comprehensive reports and presentations to effectively communicate insights to clients. - Maintained open lines of communication with clients to ensure their needs were met and expectations exceeded. - Although my role primarily focused on content creation, engagement, and ad campaigns rather than direct sales, I supported sales teams by generating leads and providing marketing collateral. My experience as an account executive at Promotick further honed my skills in client negotiations and CRM strategies, which are essential for driving revenue. Additionally, I managed social media strategies for local businesses to i
  • E
    Enhancing Client Relationships at Promotick
    Jun 2019 - Dec 2019 (7 months)
    Background: In my role as an Account Executive at Promotick from June 2019 to December 2019, I was responsible for managing key client accounts and ensuring the delivery of high-quality services. Challenge: Promotick aimed to strengthen client relationships and improve service delivery timelines. Approach: - Cultivated and maintained strong relationships with key clients, serving as their primary point of contact. - Collaborated closely with internal teams to ensure timely delivery of services and solutions. - Regularly monitored project timelines and provided clients with consistent updates on progress. Results: - Exceeded client expectations through effective communication and project management. - Achieved higher client satisfa
  • R
    La comunicación desde la perspectiva de los millennials: usos, arquetipos y emociones en el consumo de medios
    RISTI - Revista Ibérica de Sistemas y Tecnologías de la Información
    Jan 2018 - Feb 2019 (1 year 2 months)
    La investigación permite optimizar la cadena de suministro, mejorar la comunicación con los clientes y adaptar procesos logísticos, como el marketing y la gestión de devoluciones, a sus expectativas. Conocer sus emociones y arquetipos facilita una mejor relación cliente-empresa en entornos logísticos.
Awards verified_user 0% verified
  • Universidad Santa Maria
    Distinción académica “Federico Santa María” al mejor titulado de la carrera Ingeniera en Marketing Gerencial
    Universidad Santa Maria
    Feb 2019
  • Universidad Santa Maria
    Mejor promedio de la carrera Ingeniería en Marketing Gerencial 2016 - 2017
    Universidad Santa Maria
    Jan 2017
  • T
    Tercer mas alto promedio de calificaciones en la carrera Ingenieria en Marketing Gerencial 2013-2014
    May 2014
  • U
    Distinción académica “Federico Santa María” al mejor titulado de la carrera
    Universidad 'Santa María'
    Apr 2013 - Sep 2018 (5 years 6 months)
Publications verified_user 0% verified
  • R
    La comunicación desde la perspectiva de los millennials: usos, arquetipos y emociones en el consumo de medios
    Revista Ibérica de Sistemas e Tecnologias de Informação
    May 2019