Viviana Alexandra Ibáñez Ortega
Download
Recommend
Messages
Share
Viviana Alexandra Ibáñez Ortega

Viviana Alexandra Ibáñez Ortega  new_releases

About

Detail

Analysis | Strategy | Marketing | Customer Insights
Provincia del Guayas, Ecuador

Contact Viviana regarding: 

person_search
Finding candidates
connect_without_contact
Finding mentors
groups
Networking

Timeline

work
Job
school
Education
folder
Project
flag
Award
auto_stories
Publication

Résumé

Jobs verified_user 0% verified
  • M
    Production Executive
    McCann
    Aug 2024 - Current (10 months)
    - Oversee and coordinate the entire production process of advertising campaigns, ensuring deadlines and budgets are met. - Collaborate with various departments and negotiate with external vendors to ensure the delivery of high-quality materials. - Review and approve final materials to ensure they meet quality standards and client expectations. - Maintain clear communication with the client and resolve any issues during the production process to ensure successful project delivery. - Used Microsoft 365 for project management, documentation, and communication.
  • Torre.ai
    Operations Apprentice public Remote experience
    Torre.ai
    Sep 2023 - Current (1 year 9 months)
    - AI Tools Utilization: Proficient in leveraging AI for recruiting, marketing, and operational efficiency, which is central to the work at Torre.ai. - Recruitment and Operations Support: Assisted in day-to-day operational tasks, candidate sourcing, and screening, enhancing workflow in an AI-driven recruiting environment. - Marketing and Campaign Optimization: Developed AI-optimized marketing materials and conducted A/B testing to refine recruitment strategies, applying principles similar to those used in digital advertising. - Administrative Support and Document Management: Provided administrative assistance to the operations team, including using AI to streamline document preparation and communication. Additionally, managed digital job
  • Torre.ai
    Senior Recruiter
    Torre.ai
    Sep 2023 - Current (1 year 9 months)
    -Develop and incorporate an effective recruitment strategy. -Produce and update job specifications and descriptions. -Arrange recruitment materials. -Post job ads on the company’s website, social media channels, and relevant job boards. -Follow up with successful candidates and update the company’s internal records. -Be a point of contact between the candidate and the company during the selection process.
  • F
    Customer Relationship Management Executive public Remote experience
    FAS CPA Consultants
    Jan 2022 - Aug 2024 (2 years 8 months)
    - Developed and implemented CRM strategies to enhance customer engagement and retention. - Utilized CRM software to analyze customer data and generate actionable insights for marketing initiatives. - Provided email support to clients, addressing inquiries and ensuring timely responses. - Collaborated with cross-functional teams to ensure seamless integration of CRM strategies with overall marketing objectives. - Leveraged prompt engineering skills to develop custom AI prompts for tools like ChatGPT, automating content generation and customer support, which enhanced client interactions. - Integrated AI chatbots into websites, improving customer engagement and support efficiency. - Built workflows using automation tools like Zapier and
  • S
    CRM Executive - Digital Marketing Agency public Remote experience
    Saku Mind
    Oct 2020 - Mar 2021 (6 months)
    - Designed and executed CRM strategies to enhance customer engagement, retention, and loyalty, directly supporting account management goals. - Managed and segmented customer databases, utilizing CRM tools to deliver targeted insights that informed account-specific strategies. - Executed and optimized marketing campaigns through CRM platforms, driving improved conversion rates and strengthening client relationships. - Collaborated with cross-functional teams, including marketing and sales, to ensure CRM initiatives aligned with broader account management objectives. - Created impactful content and copy for CRM campaigns to foster stronger client connections. - Provided email support to clients, addressing inquiries and ensuring timely r
  • Promotick
    Account Executive
    Promotick
    Jun 2019 - Dec 2019 (7 months)
    - Conducted prospecting and lead generation to identify new business opportunities. - Managed client relationships, ensuring timely communication and satisfaction. - Utilized Microsoft 365 tools for documentation, reporting, and workflow automation. - Provided email support and client follow-ups to maintain engagement and address inquiries. - Assisted in the coordination of promotional campaigns, aligning with business objectives. Additionally, coordinated digital advertising strategies for clients, focusing on engagement and conversion, while monitoring and optimizing campaigns on various digital platforms. Managed databases and audience segmentation to enhance the effectiveness of advertising campaigns, further supporting overall
  • SCANBRAINS
    Junior Consultant
    SCANBRAINS
    Sep 2017 - Feb 2018 (6 months)
    - Market Research & Competitor Analysis: Conducted detailed research to assess market trends, competitor activity, and industry dynamics to inform strategy development. - Client Reporting & Presentations: Prepared client reports and presentations, translating research findings into actionable insights and strategic recommendations. - Marketing Strategy Support: Contributed to the creation of marketing strategies aimed at driving client growth and improving profitability.
  • N
    Account Executive
    Negocios Estrategias
    Mar 2016 - Jun 2017 (1 year 4 months)
    - Conducted comprehensive market research studies, including competitor analysis, consumer behavior insights, and industry trends assessment. - Assisted senior account executives in managing client accounts, ensuring timely delivery of research reports and insights. - Collaborated with cross-functional teams to develop customized research methodologies tailored to client needs. - Analyzed research data and prepared insightful reports and presentations for client meetings and presentations. - Contributed to the development of marketing strategies based on research findings, aimed at driving client growth and market expansion.
Education verified_user 0% verified
  • U
    Psychology
    UNIVERSIDAD INTERNACIONAL DE LA RIOJA UNIR
    Mar 2024 - Current (1 year 3 months)
  • Universidad Técnica Federico Santa María
    Bachelor's Degree, Marketing
    Universidad Técnica Federico Santa María
    Jan 2013 - Dec 2018 (6 years)
    Distinción académica “Federico Santa María” al mejor titulado de la carrera
Projects verified_user 0% verified
  • P
    Pursuing a Psychology Degree at Universidad Internacional de La Rioja (UNIR)
    Mar 2024
    Studying psychology has a profound impact on personal and professional growth. Key outcomes include: -Enhanced Knowledge and Skills: A deep understanding of psychological concepts and develop practical skills in assessment and intervention. -Career Advancement: The degree opens up new career opportunities, including roles in clinical practice, educational settings, and research institutions. -Personal Development: The program fosters critical thinking, empathy, and a deeper understanding of human behavior, contributing to overall personal development.
  • B
    Boosting Customer Engagement at FAS CPA & Consultants
    Mar 2022 - Jun 2024 (2 years 4 months)
    Background: Since January 2022, I have been a CRM Executive at FAS CPA & Consultants, focusing on developing and implementing customer relationship management strategies. Challenge: FAS CPA & Consultants needed to enhance customer engagement and retention through effective CRM strategies. Approach: - Developed and executed CRM strategies to improve customer engagement. - Utilized CRM software to analyze customer data and generate actionable marketing insights. - Collaborated with cross-functional teams to align CRM strategies with overall marketing objectives. Results: - Significantly improved customer engagement and retention rates. - Provided valuable insights that shaped successful marketing campaigns. - Ensured seamless integrati
  • L
    Social Media Management for Local Businesses public Remote experience
    Local Business
    Mar 2020 - Current (5 years 3 months)
    - Track social media metrics and create reports with Excel. - Design reports and presentations. - Communicated with clients
  • E
    Enhancing Client Relationships at Promotick
    Jun 2019 - Dec 2019 (7 months)
    Background: In my role as an Account Executive at Promotick from June 2019 to December 2019, I was responsible for managing key client accounts and ensuring the delivery of high-quality services. Challenge: Promotick aimed to strengthen client relationships and improve service delivery timelines. Approach: - Cultivated and maintained strong relationships with key clients, serving as their primary point of contact. - Collaborated closely with internal teams to ensure timely delivery of services and solutions. - Regularly monitored project timelines and provided clients with consistent updates on progress. Results: - Exceeded client expectations through effective communication and project management. - Achieved higher client satisfa
  • R
    La comunicación desde la perspectiva de los millennials: usos, arquetipos y emociones en el consumo de medios
    RISTI - Revista Ibérica de Sistemas y Tecnologías de la Información
    Jan 2018 - Feb 2019 (1 year 2 months)
    La investigación permite optimizar la cadena de suministro, mejorar la comunicación con los clientes y adaptar procesos logísticos, como el marketing y la gestión de devoluciones, a sus expectativas. Conocer sus emociones y arquetipos facilita una mejor relación cliente-empresa en entornos logísticos.
Awards verified_user 0% verified
  • Universidad Santa Maria
    Distinción académica “Federico Santa María” al mejor titulado de la carrera Ingeniera en Marketing Gerencial
    Universidad Santa Maria
    Feb 2019
  • Universidad Santa Maria
    Mejor promedio de la carrera Ingeniería en Marketing Gerencial 2016 - 2017
    Universidad Santa Maria
    Jan 2017
  • T
    Tercer mas alto promedio de calificaciones en la carrera Ingenieria en Marketing Gerencial 2013-2014
    May 2014
  • U
    Distinción académica “Federico Santa María” al mejor titulado de la carrera
    Universidad 'Santa María'
    Apr 2013 - Sep 2018 (5 years 6 months)
Publications verified_user 0% verified
  • R
    La comunicación desde la perspectiva de los millennials: usos, arquetipos y emociones en el consumo de medios
    Revista Ibérica de Sistemas e Tecnologias de Informação
    May 2019