Viviana Alexandra Ibáñez Ortega
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Viviana Alexandra Ibáñez Ortega

Viviana Alexandra Ibáñez Ortega  new_releases

About

Detail

Influencer & Marketing Strategist | ROI-driven campaigns | Talent & Growth Specialist
Ecuador
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Résumé

Jobs verified_user 0% verified
  • Paradais DDB
    Influencer Marketing Coordinator
    Paradais DDB
    Jan 2025 - Current (1 year 5 months)
  • Agencia de Publicidad McCann
    Production Executive
    Agencia de Publicidad McCann
    Aug 2024 - Nov 2024 (4 months)
    - Managed end-to-end production of advertising campaigns, ensuring delivery on time and within budget - Led coordination between clients, internal teams, and external vendors Ensured quality control and alignment with the brand and campaign objectives
  • Torre.ai
    Senior Recruiter
    Torre.ai
    Sep 2023 - Current (2 years 9 months)
    - Developed and incorporated an effective recruitment strategy that streamlined the hiring process and improved candidate quality. - Produced and updated comprehensive job specifications and descriptions to attract the right talent. - Arranged recruitment materials and posted job ads on the company’s website, social media channels, and relevant job boards to maximize visibility. - Followed up with successful candidates and maintained accurate internal records to ensure a smooth onboarding process. - Acted as a key point of contact between candidates and the company throughout the selection process, enhancing candidate communication and relationship management. - Leveraged ChatGPT as a productivity tool to optimize job descriptions and
  • F
    Customer Relationship Management Executive public Remote experience
    FAS CPA Consultants
    Jan 2022 - Aug 2024 (2 years 8 months)
    - Developed and executed comprehensive CRM strategies focused on enhancing customer retention, engagement, and lifetime value. - Implemented data-driven customer segmentation and personalized marketing campaigns to optimize customer journeys. - Built interactive dashboards and detailed reports to provide actionable insights supporting critical business and marketing decisions. - Integrated acquisition (ads) and retention (CRM) efforts to foster sustainable business growth. - Designed customer engagement strategies by combining data-driven insights with innovative communication approaches, ensuring a more resonant and effective customer experience. - Developed and rigorously tested new campaign ideas, encompassing email, segmentation, and me
  • S
    CRM Executive - Digital Marketing Agency public Remote experience
    Saku Mind
    Oct 2020 - Mar 2021 (6 months)
    - Executed and optimized CRM campaigns to increase engagement and conversion, leveraging strong account and relationship management skills to foster client loyalty. - Applied A/B testing and data insights to improve campaign performance, demonstrating critical thinking and strong analytical capabilities. - Aligned CRM strategies with marketing and sales objectives through strategic planning and effective decision-making. - Utilized storytelling and empathy in campaign messaging to resonate with customer segments and drive emotional connection, enhancing the effectiveness of digital marketing efforts. - Provided exceptional customer support and service, informed by detailed customer analysis and a keen attention to detail to ensure client sa
  • Promotick
    Account Executive
    Promotick
    Jun 2019 - Dec 2019 (7 months)
    - Managed client relationships and coordinated marketing campaigns - Supported lead generation and campaign execution across digital channels - Strengthened retention through consistent communication and follow-ups
  • SCANBRAINS
    Junior Consultant
    SCANBRAINS
    Sep 2017 - Feb 2018 (6 months)
    - Conducted market research and competitor analysis to support strategy development - Delivered insights and presentations for client decision-making
  • N
    Account Executive
    Negocios Estrategias
    Mar 2016 - Jun 2017 (1 year 4 months)
    - Conducted comprehensive market research studies, including competitor analysis, consumer behavior insights, and industry trends assessment. - Assisted senior account executives in managing client accounts, ensuring timely delivery of research reports and insights. - Collaborated with cross-functional teams to develop customized research methodologies tailored to client needs. - Analyzed research data and prepared insightful reports and presentations for client meetings and presentations. - Contributed to the development of marketing strategies based on research findings, aimed at driving client growth and market expansion. - Supported the development of marketing strategies through research, insights, and creative recommendations, leverag
Education verified_user 0% verified
  • UNIVERSIDAD INTERNACIONAL DE LA RIOJA UNIR
    Psychology
    UNIVERSIDAD INTERNACIONAL DE LA RIOJA UNIR
    Mar 2024 - Current (2 years 3 months)
  • Universidad Técnica Federico Santa María
    Bachelor's Degree, Marketing
    Universidad Técnica Federico Santa María
    Jan 2013 - Dec 2018 (6 years)
    Distinción académica “Federico Santa María” al mejor titulado de la carrera
Projects (professional or personal) verified_user 0% verified
  • P
    Pursuing a Psychology Degree at Universidad Internacional de La Rioja (UNIR)
    Mar 2024
    Studying psychology has a profound impact on personal and professional growth. Key outcomes include: -Enhanced Knowledge and Skills: A deep understanding of psychological concepts and develop practical skills in assessment and intervention. -Career Advancement: The degree opens up new career opportunities, including roles in clinical practice, educational settings, and research institutions. -Personal Development: The program fosters critical thinking, empathy, and a deeper understanding of human behavior, contributing to overall personal development.
  • B
    Boosting Customer Engagement at FAS CPA & Consultants
    Mar 2022 - Jun 2024 (2 years 4 months)
    In 2022, I served as a CRM Executive at FAS CPA & Consultants, where I focused on developing and implementing customer relationship management strategies. FAS CPA & Consultants needed to enhance customer engagement and retention through effective CRM strategies. In my role, I developed and executed CRM strategies to improve customer engagement, utilizing CRM software to analyze customer data and generate actionable marketing insights. I collaborated with cross-functional teams to align CRM strategies with overall marketing objectives, ensuring a cohesive approach to customer interaction. This experience has significantly improved customer engagement and retention rates, providing valuable insights that shaped successful marketing campaigns
  • L
    Social Media Management for Local Businesses public Remote experience
    Local Business
    Mar 2020 - Current (6 years 3 months)
    - Tracked social media metrics and created detailed reports using Excel to analyze performance and engagement. - Designed comprehensive reports and presentations to effectively communicate insights to clients. - Maintained open lines of communication with clients to ensure their needs were met and expectations exceeded. - Although my role primarily focused on content creation, engagement, and ad campaigns rather than direct sales, I supported sales teams by generating leads and providing marketing collateral. My experience as an account executive at Promotick further honed my skills in client negotiations and CRM strategies, which are essential for driving revenue. Additionally, I managed social media strategies for local businesses to i
  • E
    Enhancing Client Relationships at Promotick
    Jun 2019 - Dec 2019 (7 months)
    In my role as an Account Executive at Promotick from June 2019 to December 2019, I was responsible for managing key client accounts and ensuring the delivery of high-quality services. Promotick aimed to strengthen client relationships and improve service delivery timelines. - Cultivated and maintained strong relationships with key clients, serving as their primary point of contact. - Collaborated closely with internal teams to ensure timely delivery of services and solutions. - Regularly monitored project timelines and provided clients with consistent updates on progress. Through effective communication and project management, I exceeded client expectations, achieving higher client satisfaction and retention rates during my tenure. Ad
  • R
    La comunicación desde la perspectiva de los millennials: usos, arquetipos y emociones en el consumo de medios
    RISTI - Revista Ibérica de Sistemas y Tecnologías de la Información
    Jan 2018 - Feb 2019 (1 year 2 months)
    La investigación permite optimizar la cadena de suministro, mejorar la comunicación con los clientes y adaptar procesos logísticos, como el marketing y la gestión de devoluciones, a sus expectativas. Conocer sus emociones y arquetipos facilita una mejor relación cliente-empresa en entornos logísticos.
Awards verified_user 0% verified
  • Universidad Santa Maria
    Distinción académica “Federico Santa María” al mejor titulado de la carrera Ingeniera en Marketing Gerencial
    Universidad Santa Maria
    Feb 2019
  • Universidad Santa Maria
    Mejor promedio de la carrera Ingeniería en Marketing Gerencial 2016 - 2017
    Universidad Santa Maria
    Jan 2017
  • T
    Tercer mas alto promedio de calificaciones en la carrera Ingenieria en Marketing Gerencial 2013-2014
    May 2014
  • U
    Distinción académica “Federico Santa María” al mejor titulado de la carrera
    Universidad 'Santa María'
    Apr 2013 - Sep 2018 (5 years 6 months)
Publications verified_user 0% verified
  • R
    La comunicación desde la perspectiva de los millennials: usos, arquetipos y emociones en el consumo de medios
    Revista Ibérica de Sistemas e Tecnologias de Informação
    May 2019