Vitor Cavalari
About
Detail
Content specialist, short-format video at Meta
São Paulo, State of São Paulo, Brazil
Résumé
Jobs
verified_user
0% verified
Content specialist, short-format video (on behalf of NameOn)MetaDec 2022 - Current (3 years 9 months)- Working with cross-functional teams, my job is to find and surface amazing short-format videos on Instagram. - I review and curate videos from a wide variety of in-app categories, highlighting for partners what are the main conversations online. - With that, I enable Meta's systems to show it to people at scale by finding and analyzing content and creators and writing and editing material to train our technology on what works best.- Content curator - short-format videoMetaMay 2021 - Dec 2022 (1 year 8 months)- With a focus on edutainment (education + entertainment), I connect information with pop culture. - All of this by identifying storytelling, narratives, characters and the qualities that make videos interesting. - Working with cross-functional teams, my job is to find and surface amazing short-format videos on Instagram. - I review and curate videos from a wide variety of categories in-app, highlighting for partners what are the main conversations online.
- BJournalism InternBraskem S.A.Feb 2021 - May 2021 (4 months)- As a Journalism Intern, my role was to connect the Global Security team with Comms by creating storytelling about data security for Braskem's employees all around the world. - My biggest project there is that I created the Data Security Global Newsletter, highlighting the best initiatives of Braskem on getting a safer digital space for the company.
- IYoung volunteerInstituto SemearJun 2020 - Jul 2021 (1 year 2 months)- As a volunteer, my role was to onboard new members of Instituto Semear and help them to get acquainted. I participated in periodic exchanges with professionals from Google, P&G, Sanofi Aventis, and Boehringer Ingelheim. - Also, I was part of the Policy Interest Group which deals with issues related to public policy, institutional communication, and civil rights. In addition. - I created a network with other young people promoting the Institute's initiatives toward helping young adults from underprivileged backgrounds.
- JCopywriterJornalismo JúniorMar 2020 - Mar 2021 (1 year 1 month)- As a copywriter, I created multimedia content about Science, Culture, and Music. - Also, I managed their social media strategies and redesigned their visual identity by creating a recognizable narrative for their profiles.
- FBusiness ApprenticeFUNDAÇÃO DO ABCOct 2018 - Nov 2019 (1 year 2 months)- For a year, I worked in the administrative sector of the Penitentiary Hospital managed by the ABC Foundation. - My attributions were to manage the processes of admission and discharge of patients, schedule appointments and procedures, and advise the medical team about changes in their timetable.
- Business ApprenticeWEXJun 2016 - Jun 2017 (1 year 1 month)I worked in the commercial Back-Office sector at the company's headquarters. My duties were to generate contracts for new clients, collect documentation and information from the legal department and provide advice to account managers.
- CCommunity volunteerCongregação Cristã no BrasilJul 2014 - Current (12 years 2 months)- As a member of the Christian Congregation in Brazil, I collaborate on raising funds to help people in need with food and basic needs. - Also, collectively, we develop social work at nursing homes and elders that live alone – by visiting them and offering active listening and emotional support.
Education
verified_user
0% verified
- SEO advanced masterclassRock UniversityJan 2023
- Social media masterclassRock UniversityJan 2023
- UJournalismUniversity of Sao Paulo – USPJan 2023 - Current (3 years 8 months)
- Social media marketing foundationsLinkedInSep 2022
- Business english (C1 Level)Delfin English SchoolJul 2022 - Aug 2022 (2 months)
- AJournalismAgência de Comunicações ECA Jr.Feb 2020 - Current (6 years 7 months)
- Theatre and PerformanceSenac São PauloMay 2015 - Oct 2015 (6 months)
Projects (professional or personal)
verified_user
0% verified
- MMedia Literacy in Video at the School of Application at University of São Paulo (Foca nas Mídias)Aug 2020 - May 2022 (1 year 10 months)- The project "Media Literacy in the video at the School of Application of FEUSP" is a pioneer project approaching Media Literacy from the perspective of young adults. - The proposal is to use media literacy as a tool to teach teenagers to interpret information, identify fake news, and consume and produce media critically. - Having participated from the beginning of the project, I guided the creation of the visual identity and the construction of the website. - I developed a survey on relevant media education data from the National Common Curricular Base, a document that guides education in Brazil, to curate the information that will be used in the production of educational videos on the subject.