Victor Manuel Estevez Lopez

Victor Manuel Estevez Lopez  new_releases

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Marketing Specialist | Digital Marketing | e-commerce | Brand Management
Bogotá, Cundinamarca, Colombia

Contact Victor regarding: 
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Starting at USD3.7k/month
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Timeline


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Résumé


Jobs verified_user 30% verified
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    Growth Marketing Leader verified_user Verified experience
    Cappa Marketing, Twenty Two Marketing
    Aug 2023 - Oct 2023 (3 months)
    Responsibilities: Lead the communications and marketing processes of ST Global Markets, defining the global marketing strategy and short and long-term objectives. Make strategic decisions based on data and market analysis. Manage the marketing budget and ensure a positive return on investment. With the objective of positioning, gaining brand recognition and increasing the number of leads, conversions and customer retention. Key Achievements: I directed communication and marketing strategies for ST Global Market International, defining short and long-term objectives. Made strategic decisions based on market analysis and data, successfully managing the marketing budget. I led a team of 5 professionals in various areas, achieving solid positi
  • E
    eCommerce Solutions Coordinator LATAM
    Evertec Placetopay S.A.S.
    Feb 2022 - Apr 2023 (1 year 3 months)
    Responsibilities: Lead brand communication and marketing processes at the LATAM level (Colombia, Puerto Rico, Ecuador, Chile, Costa Rica, among others) with the goal of increasing brand recognition and positioning through the following processes: design and implementation of marketing plans, channel definition, target audience identification, material coordination, coordinating participation in industry-related events, and promoting relationships with associations and institutions. Key Achievements: Successfully designed and executed a marketing plan in Puerto Rico, increasing brand recognition and positioning and achieving over 80% conversion of the set objective. Developed relationships with associations and institutions and participated
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    Principal Chief Executive Officer verified_user Verified experience
    DifusionTech SAS
    Mar 2021 - Jan 2022 (11 months)
  • Grupo AFL S.A.S
    Marketing Director verified_user Verified experience
    Grupo AFL S.A.S
    Aug 2020 - Mar 2021 (8 months)
    Responsibilities: Develop, implement, and execute marketing strategies and commercial strategies with the aim of positioning the brand, increasing the customer base, and fostering customer loyalty and retention through strategic planning, communication channel management, content development, vendor negotiation, and customer service. Key Achievements: Implemented effective commercial actions, resulting in a 25% monthly increase in the client portfolio and a 10% reduction in advertising costs, with a stronger focus on the most effective channels.
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    Commercial & Marketing Director
    Dasches Group S.A
    Sep 2016 - Feb 2019 (2 years 6 months)
    Led the design and implementation of commercial and marketing strategies, as well as new business opportunities, to establish and strengthen the brand's positioning in all market segments, in line with annual sales and profit goals. Directed communication strategy, branding, pricing, competition and market analysis, and implementation of activations and relationship strategies. Key achievements: Built digital brands from idea generation, market research, brand name and logo creation, designing the entire digital business architecture (website, apps, and social media), and defining all company's institutional content, leading to expanded solutions portfolio and increasing sales by +15% compared to the annual plan, achieving greater industry
  • Belcorp S.A
    Brand Manager CAM
    Belcorp S.A
    Aug 2012 - Jul 2016 (4 years)
    Designed the commercial planning and marketing process for Central America and the Caribbean, creating strategic plans for each campaign to achieve annual profit goals while ensuring business profitability through optimal budget utilization. Responsible for designing, developing, and implementing brand commercial strategy, merchandising plan, research, pricing, product launches, brand positioning, demand and inventory management, data analysis, result presentations, and point of sale activations. Key achievements: Designed the launch plan for the Esika brand in the Dominican Republic, becoming the company's highest-selling brand, representing 40% of total country sales. Successfully launched new products (YOU LIVE, L'IMAGE, TRIPLE ACCIÓN OJ
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    Commercial Planner
    BELCORP - ESIKA LBEL Y CYZONE.
    Jun 2011 - Aug 2012 (1 year 3 months)
  • Belcorp S.A
    Analista de Planeación de Inventario y Liquidaciones
    Belcorp S.A
    Apr 2009 - Jun 2011 (2 years 3 months)
  • Belcorp S.A
    Junior Brand Planner RD y PR
    Belcorp S.A
    Jan 2008 - Mar 2009 (1 year 3 months)
  • Belcorp S.A
    Asistente de Marketing
    Belcorp S.A
    Mar 2007 - Dec 2008 (1 year 10 months)
Education verified_user 0% verified
  • Universidad de la Sabana
    Comunicacion Estrategica public Remote experience
    Universidad de la Sabana
    Jan 2023 - Apr 2023 (4 months)
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    Scrum Master public Remote experience
    Project Management Intitute
    May 2021 - Jun 2021 (2 months)
  • Washington University in St. Louis
    Especialización terminada en Marketing
    Washington University in St. Louis
    Nov 2017 - Jul 2018 (9 months)
  • Universidad Autónoma de Santo Domingo
    Licenciatura en Marketing
    Universidad Autónoma de Santo Domingo
    Jan 2003 - Jul 2008 (5 years 7 months)
Projects (professional or personal) verified_user 0% verified
  • Freelancer
    Asesorías de Marketing digital
    Freelancer
    Mar 2019 - Jun 2020 (1 year 4 months)
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    Diseño web
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    Diseño App
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    Difusión Digital Business
    - Desarrollo de Marca y estrategia comercial y marketing