Victor Hugo Hernández Montano

S

Marketing & Communication Director

Solera, Omnitracs LATAM & Asia-Pacific

Sep 2012 - Oct 2023 (11 years 2 months)

Responsible for: • Directing integral Marketing & Communications plans at international level based on strategic planning & KPI's. In charge of defining and supervising business strategies & communication projects: campaigns, advertising & media relationship, social & digital media, influencers & Suppliers management, Public Relations, community, IA among others.  Increased 30% of annual sales through the generation of qualified leads. Customer Acquisition.  Created and managed more than 40 major annual integrated marketing and communication campaigns detecting needs for the generation of more than 350 thousand natural leads for B2B. These plans boosted sales and customer loyalty in Mexico, Brazil, Australia, and Korea, aligned as well w

V

Marketing & Communication Manager

Versuch, Marketing Agency

Jan 2011 - May 2012 (1 year 5 months)

Main achievements:  I carried out more than 40 projects in various sectors focused on needs detection and problem solving.  Coordinated 4 multidisciplinary work teams driving the analysis, development, and evaluation of customers in various sectors such as food, financial institutions, retail, politics, clothing, jewelry, and technology.  Improved the mindset of 5 food brands and increased lead generation. Orchestrated internal and external marketing campaigns based on market trends and target audience analysis significantly increasing brand awareness and lead acquisition, store operations and merchandising.  Managed 6 large-scale strategic marketing and communication projects providing key advice on massive projects, leading the concep

Marketing Coordinator

Schweitzer Engineering Laboratories

Nov 2003 - Nov 2010 (7 years 1 month)

Main achievements:  Improved Brand awareness positioning by determining customer demographics segmenting in 32 states.  Implemented 12 annual communication, marketing, and advertising campaigns.  Execution and coordination of 5 annual events and expositions in the electrical industry.  Responsible for organizational and government communication. Crisis Management.  Measured results of marketing campaigns through 1 annual media survey and 1 advertising investment vs. sales analysis.  With 100% accuracy, created and managed marketing and communication budgets always focused on ROI.  Established public relations with target markets and media to ensure press coverage and increase loyalty and trust.  Created and developed the Marketing a

Corporate Communication Advisor

SIEMENS

Nov 2001 - Oct 2003 (2 years)

Main achievements:  I executed the communication management and advertising campaigns in 8 of 13 business units and Industries such as energy, technologies, financial, transportation, medical solutions, automation, telecommunications, Low Voltage electrical equipment and HR.  Advised and coordinated 30 media insertions, 10 events and tradeshows, in addition to annual work meetings and presentations to clients. Responsible for strategies with distributors (mass consumption - retail).  Managed and developed more than 120 suppliers for the correct use of the brand. Merchandising Management.  In 2003, responsible for executing the mobile exhibition of 6 Train Cars from Europe touring the main cities of the country such as Mexico, Puebla,

Victor Hugo Hernández Montano

About

Detail

Contact Victor regarding:

Timeline

Résumé

Languages:

Victor's behavioral traits
Victor's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.