Vanessa Rojas Rodríguez
About
Detail
Bogotá, Bogota, Colombia
Résumé
Jobs
verified_user
0% verified
Junior Digital Project ManagerDANONEJul 2025 - Jan 2026 (7 months)• Responsible for the design, launch, and ongoing updates of content for the digital portal dedicated to healthcare professionals using Adobe Experience Manager. • Performance monitoring and analysis using GA4 and Looker Studio, KPI optimization, and support for the CRM loyalty program. • Maintained constant communication with medical, IT, and marketing teams to coordinate content updates, ensure platform functionality, and align digital initiatives with business and user needs.- CMarketplace Product ManagerCelbeeper SASAug 2022 - Feb 2023 (7 months)• Managed product listings and stock availability on Falabella and Mercado Libre, ensuring accurate product information, pricing, and content consistency. • Optimized product visibility and performance through content enhancements, keyword optimization, and continuous monitoring. • Collaborated in maintaining updated catalogs, improving the customer experience, and supporting sales growth across both marketplaces.
- LSocial Media ManagerLucano Optical CenterApr 2022 - Dec 2022 (9 months)• Planned, created, and published social media content, managing the content calendar and scheduling posts using Metricool. • Managed daily community engagement by responding to comments, messages, and customer inquiries. • Monitored KPIs and performance metrics to optimize content, engagement, and reach. • Developed and executed social media strategies and launched paid advertising campaigns using Meta Ads to increase brand visibility.
- Ambassador at the UR Global CenterUniversidad del RosarioAug 2021 - Nov 2022 (1 year 4 months)• Guided and supported international students in their academic and personal integration at Universidad del Rosario. • Managed the university’s international social media account, creating content and engaging with the international student community. • Collaborated with the university’s chancellery to enhance the international student experience.
- FFounderForros2SoesJan 2020 - Jun 2022 (2 years 6 months)• Founded and managed my own entrepreneurship focused on custom phone cases. • Executed digital marketing strategies, including social media content creation and community management. • Launched and managed paid advertising campaigns using Meta Ads to increase traffic, engagement, and sales. • Oversaw product management and supplier coordination. • Designed personalized phone cases using Canva and Adobe Illustrator.
Education
verified_user
0% verified
- Master's Degree in Strategic and Digital MarketingRennes School of BusinessSep 2023 - Jan 2026 (2 years 5 months)• Specialization in digital marketing for international business environments. • Skills acquired through real-world cases, strategic projects, and real-world problem-solving. • Comprehensive knowledge to define and execute solid and efficient marketing and digital strategies. • Innovation in differentiated marketing and efficient management of omni-channel strategies.
- Bachelor’s Degree in Marketing and Digital BusinessUniversidad del RosarioJan 2021 - Jan 2026 (5 years 1 month)• I acquired advanced skills in digital marketing channels such as social media, search engine optimization (SEO), email marketing, and content marketing. • I learned to use tools to improve brand visibility and engagement. • I developed strong analytical skills, including interpreting marketing data and key performance indicators (KPIs).
- Bachelor's Degree in Business ManagementUniversidad del RosarioJan 2020 - Jan 2026 (6 years 1 month)• Technical skills in financial analysis, project management, and administrative growth strategies. • Advanced skills in efficient project planning. • Implementation of administrative strategies, considering approaches in different areas of business creation and development.