Vanessa Mota

Vanessa Mota

About

Detail

Marketing & Communications
Ciudad de México, Mexico
Contact Vanessa regarding: 
Flexible work
Starting at USD16/hour
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Résumé

Jobs verified_user 0% verified
  • M
    Marketing & Communications
    Nov 2025 - Current (8 months)
  • Eaton
    Marketing & Communications Lead - Critical Power and Digital Infrastructure Division
    Eaton
    Mar 2020 - Jan 2026 (5 years 11 months)
    Execution of High-Impact Programs: Planned and executed key programs, including Trade Shows, press events, and training sessions for distributors and end customers. Media Strategy & Execution: Led the B2B content and communications strategy, with direct ownership over the creation and supervision of the Media Plan, ensuring relevant and consistent communication, in partnership with external agencies, managing material production and delivery. Content Relevance & Segmentation: Developed strategies for audience segmentation, defining content and communication approaches tailored to specific consumer needs. Visual Communication & Layouts: Translated complex technical data and engineering documents into highly engaging commercial brochures a
  • HuffPost
    Audiovisual Manager
    HuffPost
    Sep 2016 - Apr 2017 (8 months)
    Media Expertise & ROI Analysis: Led content strategy and production, focusing on the analysis of reach metrics and Return on Investment (ROI) for sponsored content, directly supporting commercial objectives.
  • Rallymex
    Communications & Spectators Manager
    Rallymex
    Feb 2009 - Mar 2020 (11 years 2 months)
    Budget Management & High-Impact Event Execution: Led the operational logistics and planning (production, security, access flows, VIP areas) for world-class events (World Rally Championship, MXGP, Six Days Enduro), directly managing the budget and on-site teams of up to 80 people. Integrated Media Strategy & Execution: Defined and implemented the digital communication and content strategy, ensuring consistent messaging across the company website, mobile app, and social media platforms for massive, concurrent campaigns. Data-Driven Content Optimization: Using reporting and data analytics to measure content consumption and optimize delivery across platforms, ensuring the continuous elevation and relevance of existing content based on perform
Education verified_user 0% verified
  • Universidad Panamericana
    Maestría Narrativa Audiovisual y Diseño Digital
    Universidad Panamericana
    Jul 2009 - Jul 2011 (2 years 1 month)
  • Universidad Panamericana
    Licenciatura en Comuniación
    Universidad Panamericana
    Jan 2005 - Dec 2009 (5 years)