Vanessa López Suaza Website Operations Specialist

Associate Digital Marketing Manager

Stanley Black Decker Inc

Mar 2026 - Current (6 months)

- Execute CMS (Drupal) updates including webpages, banners, CTAs, and media assets - Own execution of regional email deployment as part of integrated content and activation workflows across channels - Grow organic content visibility by implementing content optimization best practices - Manage localized product content publishing via PIM/Salsify - Apply SEO metadata and content optimization best practices - Coordinate translation reviews and approvals - Ensure compliance with legal and regulatory requirements - Support QA for content launches and updates - Monitor content performance and share insights - Support larger Digital Experience Team initiatives and perform other duties as assigned - Partner with digital merchandising and brand team

Regional Website Content Management Specialist

Stanley Black Decker Inc

Aug 2025 - Mar 2026 (8 months)

- Leverage CMS platform on an ongoing basis to manage and perform content updates for North America region - Own the review and approval process for all site updates and perform content publishing tasks - Proactively identify gaps or areas of opportunity, communicate recommendations, and perform necessary actions to deliver a fresh experience for new and repeat users - Collaborate with the cross-functional teams – email, social, PR, and paid media – to ensure campaign alignment and innovation through landing page concepting and creation, content strategy and management, and ad hoc reporting with actionable observations - Support Global Website Experience team with leverage of CMS platforms for content updates about NA/LAG/EANZ regions / - E

Digital Specialist

Hatch

Aug 2022 - Aug 2025 (3 years 1 month)

- Support for marketing and communications area at the global (report to the director in Canada), regional (Chile, Peru, and Brazil), and local (Colombia) level, with bilingual skills (English-Spanish) - Management of the company's external and internal websites, through CMS, using HTML and CSS code. This is including the daily content updates and uploads of translations (English, French and Portuguese) of each website - Sending, tracking, and reporting about email marketing campaigns according to CRM application results - Generation of social media and hatch.com reports based on Meta Business, Google Analytics and MS Clarity results - Editing of images, videos, and audios with Adobe Professional Suite (Illustrator, Photoshop, Premiere,

Communications Technical Advisor / Asesora técnica de Comunicaciones

Universidad de Antioquia

Dec 2021 - Feb 2022 (3 months)

- Technical advice in communications for the development of the project 'Communication System for Development, Change and Mobilization' in the township of San Antonio de Prado (inter-administrative agreement between the Secretariat of Citizen Participation of Medellín, Plaza Mayor and the University of Antioquia) - Accompaniment and supervision of suppliers for the development of the communications pieces that were indicated by her consultancy based on the technical requirements of the transmedia strategy (good practices for the production of videos and graphics, web development (UX) and social media) Attendance at project events - Development of copywriting and graphics with Illustrator for dissemination of information from the consultan

Community Manager

Konecta

Dec 2020 - Aug 2022 (1 year 9 months)

- Manage Bancolombia's social media interactions and escalate customer cases that need to be reviewed by specific areas to the bank - Monitor interactions generated with bank customers through LinkedIn and Instagram and control possible reputational crisis points - Follow digital marketing campaigns and identify their impact on customers (positive, neutral, or negative sentiments) - Participate in Bank meetings - Follow (for reputational impact) the reactions and engagement on social media from clients and other stakeholders about Bancolombia branding change - Gestionar las interacciones de las redes sociales de Bancolombia y escalar al banco los casos de clientes que debían ser revisados por áreas específicas. - Monitorear las interacc

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Technical Advisor / Asesora técnica

Oct 2020 - Dec 2020 (3 months)

- Advice for the dissemination strategy of results of the project 'The local political elite and the quality of democracy' of the Department of Government and Political Science, having in mind the context under which the last stage of the project is developed (COVID-19) - Training of monitors and volunteers for the development of the research instrument - Execution of communication tasks (telemarketing, e-mail marketing, social media, copywriting, PR with councils and deputies, editing pictures and videos, web development, among others), in accordance with the communications plan - Assembly of the project's communications plan / - Asesoría para la estrategia de divulgación de resultados del proyecto 'La élite política local y la calidad

Web Journalist / Periodista web

Blu Radio

Mar 2020 - Jun 2020 (4 months)

- Updating of content on the bluradio.com website through the CMS - Editing and revision of content (pages, images, audios and videos) based on SEO strategies - Search for sources - Writing pages - Preparation of Google Analytics reports - Administration of the Twitter accounts: BLU Antioquia, BLU Pacífico, BLU Caribbean and BLU Santanderes - Reporting and collaborations in multimedia specials - Leveraged data-driven targeting insights to tailor content creation, ensuring resonance with specific audience segments across the website and social media platforms. - Managed Meta Ads campaign structures to amplify content reach, applying analytical feedback to optimize engagement performance. - Oversaw budget management processes for digit

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Research assistant / Asistente de investigación

Jan 2020 - Jun 2021 (1 year 6 months)

- Search for documental information on women who have participated in the National Artists' Salons in Colombia, from 1940 to 2016 - Interview to artists who participated in the salons - Systematization and curation of data with Excel and Power BI - Information analysis with Power BI - Writing academic articles - Teaching assistance - Production of transmedia storytelling for the dissemination of results based on agile methodologies (Agile UX/Scrum), using Heatmaps, Illustrator, Photoshop and Power Point to create the prototypes - Managed project budgets and fieldwork logistics, coordinating with museums and artists to secure essential research data while ensuring operational efficiency - Developed targeted transmedia narratives across

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Web Designer / Diseñador de páginas web

Grupo Odontológico Smile S A S

Oct 2019 - Dec 2019 (3 months)

- Responsive web design of clinicasmile.com.co with agile methodologies and based on UX - Updating and maintaining the website using HTML and CSS - Creation of content for the website (photographs, videos, articles and copywriting) with Illustrator, Photoshop and Premiere - SEO optimization of the website / - Managed project budgets and defined audience targeting strategies to ensure cost-effective delivery and high engagement. - Coordinated with external vendors, including graphic designers and hosting providers, to streamline development and maintain site performance. - Produced and edited short-form video content for TikTok, expanding the brand’s digital presence and audience reach. - Diseño web responsive de clinicasmile.com.co con m

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Web Journalist / Periodista web

Noticiasnews

Oct 2019 - Nov 2019 (2 months)

- Production and research of content for a North American digital media with a Latino audience in the United States. Digital journalism by aggregation - Contact with primary and secondary sources (entertainment, sports, politics, influencers and economics) - Content editing and editing in CMS taking into account SEO strategy and copies for social media - Writing pages - Search for sources / - Producción e investigación de contenidos para un medio digital norteamericano con audiencia latina en los Estados Unidos. - Periodismo digital por agregación. - Contacto con fuentes primarias y secundarias (entretenimiento, deportes, política, influencers y económicas). - Edición de contenidos y montaje en CMS teniendo presente estrategia SEO y co

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Communications Manager / Coordinador de comunicaciones

Juan Carlos Tabares Candidato al Concejo de Medellín

Jul 2019 - Oct 2019 (4 months)

- Planning of the communications strategy - Development of tactics to support the programmatic and mobilization area - Execution of campaign support tasks: social media management, production of graphic pieces (banners, parades, e-cards, among others) and audiovisuals (off-screen and live videos, animations in After Effects, among others) - PR with media and stakeholders such as leaders, other candidates, community organizations and citizens eligible to vote registered at a polling station in Medellín / - Planeación de la estrategia de comunicaciones. - Desarrollo de tácticas como apoyo al área programática y de movilización. - Ejecución de las tácticas de apoyo a la campaña: administración de redes sociales, producción de piezas gráf

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Web Designer / Diseñador de páginas web

Coragra ltda

Jun 2019 - Jul 2019 (2 months)

- Responsive web design of coravision.tv with agile methodologies and based on UX - Updating and maintaining the website using HTML and CSS - Creation of content for the website (photographs, videos, articles and copywriting) with Illustrator, Photoshop and Premiere - SEO optimization of the website / - Diseño web responsive de coravision.tv con metodologías ágiles y basándome en UX. - Actualización y mantenimiento del sitio web usando HTML y CSS. - Creación de contenidos para el sitio web (fotografías, videos, artículos y copywriting) con Illustrator, Photoshop y Premiere. - Optimización SEO del sitio web.

Web Journalist / Periodista web

Kienyke

May 2019 - Jun 2019 (2 months)

- Updating of content on the kienyke.com y kienyke.com.pa websites through the CMS - Editing and revision of content (pages, images, audios and videos) based on SEO strategies) - Search for sources - Writing pages - Preparation of Google Analytics reports - TV presentation - Reporting and collaborations in multimedia specials / - Actualización de contenidos en los portales kienyke.com y kienyke.com.pa a través del CMS. - Edición y revisión de contenidos (cuartillas, imágenes, audios y videos) a partir de estrategias SEO. - Búsqueda de fuentes. - Redacción de cuartillas. - Realización de reportes de Google Analytics. - Presentación de noticias. - Reportería y colaboraciones en especiales multimedia.

Journalist / Periodista

RCN Radio

Feb 2019

- Replaced the journalist from La Fm for Medellín for two weeks - Reporting, writing, voice-over, audio and image editing, web content management, event coverage -events, press conferences-, PR and interviews - Production of live and pre-recorded content for the Integrated Information System (local and national RCN Newscast, Alerta Paisa and La FM) / - Reemplazo al periodista de La Fm para Medellín por dos semanas. - Reportería, redacción, locución, edición de audio e imágenes, administración de contenidos web, cubrimiento de eventos -acontecimientos, ruedas de prensa-, relaciones públicas y entrevistas. - Realización de contenidos en vivo y pre-grabados para el Sistema Integrado de Información (Noticiero RCN local y nacional, Alerta P

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Research Auxiliar / Auxiliar de investigación

Sep 2018 - Nov 2018 (3 months)

- Execution of the project "The local political elite and the quality of democracy" of the Department of Government and Political Science to know and identify how the attitudes and profiles of the country's councilors affect the quality of democracy - Project outreach activities - On site activities related to gather information for the research (interviews to councils and deputies in different regions of Antioquia) - Developed engaging short-form video content and leveraged TikTok and Instagram Reels to effectively communicate project objectives to stakeholders, enhancing project outreach. - Orchestrated email marketing campaigns and managed project website updates using Webflow to disseminate research findings and key milestones. - Manag

Comunicadora social

Edubotica

Oct 2017 - Jul 2018 (10 months)

- Strategic planning of communications and execution of the tactics stipulated in the plan. - Pre-production, production and post-production of videos. - Image editing (e-card, social media posts) and photographs. - E-mail marketing and digital marketing. PR with mass media with commercial objectives (Free Press). - Creation and execution of the media plan for the Ruta N. - Educational Innovation Laboratory. - Interviews, writing and editing of articles. - Assembly of guides and support materials - Event coverage / - Developed and integrated Webflow platforms to enhance digital presence and user experience for communication projects. - Utilized Webflow alongside short-form video generation strategies to maximize engagement across pl

Journalist (volunteer) / Periodista (voluntaria)

Múnera Eastman Radio

Jan 2017 - Mar 2017 (3 months)

- Content production - Journalistic investigation - Voice off production - Social media - Marketing / - Producción de contenidos. - Investigación periodística. - Locución. - Redes sociales. - Mercadeo.

Intern / Practicante universitario

Publicaciones Semana

Jul 2016 - Dec 2016 (6 months)

- Content edition and editing of newspaper articles and opinion columns for the on-line edition of Semana Magazine - Interviews, transcriptions and production of journalistic articles for the website - Image editing, creation of photo galleries - Assembly of the printed edition in Semana.com (crossmedia work) / - Edición y montaje de artículos periodísticos y columnas de opinión para la edición on-line de la Revista Semana. - Entrevistas, transcripciones y producción de notas periodísticas para la página web. - Edición de imagen, creación de galerías fotográficas. - Montaje de la Edición impresa en Semana.com.

Content developer (volunteer) / Realizadora de Contenidos (voluntaria)

Emisora Minuto de Dios

Aug 2013 - Oct 2014 (1 year 3 months)

- Community Management of social media - Program Drafting Committee - Production of Content on air or voice-off - Attendance at the Master's or Control - Writing the script for each program / - Administración de redes sociales. - Comité de Redacción del programa. - Realización de Contenidos on air o voice-off. - Asistencia al Máster o Control. - Realización del guión para cada programa.

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Food Technical Producer Intern / Asistente de producción

COOMULSAP

Jan 2010 - Dec 2010 (1 year)

- Raw material reception and platform testing - Packaging of products - Registration and attention to the Critical Control Points of the processes / - Recepción de materia prima y pruebas plataforma. - Envase y empaque de productos. - Registro y atención a los Puntos Críticos de Control de los procesos.

Vanessa López Suaza

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