Vanessa Espinosa
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Growth Marketing Lead @ CS3 Training Innovations | Industrial Engineer
Paraná, Brazil
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Growth Marketing Lead public Remote experienceCS3 Training InnovationsOct 2024 - Current (7 months)Drive scalable growth by aligning marketing strategies, operational efficiency, and team leadership to achieve measurable business results. Key Responsibilities: • Develop and execute growth strategies to boost customer acquisition and retention. • Lead marketing campaigns across digital and traditional channels. • Streamline operations to improve team efficiency and project delivery. • Optimize lead generation and sales funnels to maximize conversions. • Analyze data to refine strategies and improve ROI. • Manage and mentor cross-functional teams to drive performance. • Provide regular updates on key metrics to stakeholders. • Oversee budgets to ensure efficient resource allocation. • Maintain alignment with brand values and obje- Growth Marketer public Remote experienceCS3 Training InnovationsJul 2024 - Oct 2024 (4 months)Customer acquisition, retention, and revenue growth through data-driven strategies and innovative marketing campaigns. Key Responsibilities: • Design and execute growth strategies to expand the customer base. • Optimize marketing funnels to improve lead generation and conversions. • Develop targeted campaigns across digital and social media platforms. • Analyze performance metrics to refine strategies and maximize ROI. • Collaborate with cross-functional teams to align efforts and goals. • A/B test creative assets and campaigns to identify top performers. • Stay updated on industry trends and emerging growth opportunities. • Provide detailed reports on campaign performance to stakeholders. • Ensure alignment with brand guidelines
- AAuthor TeacherAloud IdiomasJan 2024 - Current (1 year 4 months)Designs and delivers engaging educational content, coordinates projects, and develops comprehensive materials to enhance student learning experiences. Key Responsibilities: • Research and write weekly newsletters on pedagogical topics. • Coordinate, manage, and record educational projects to ensure high-quality outputs. • Create and produce audio materials covering diverse topics and language skills to supplement learning. • Develop comprehensive curricula and lesson plans tailored to students’ needs and proficiency levels.
- RTeacher- English/ Spanish & Marketing CoordinatorRockfellerJun 2020 - Jan 2024 (3 years 8 months)Deliver high-quality English education, provides feedback to students, and contributes to the school’s content strategy across social media platforms. Key Responsibilities: • Develop and deliver classes using the methodology’s own materials. • Write monthly reports for underage students. • Provide ongoing feedback to adult methodology students. • Develop additional review and conversation classes to enhance learning. • Participate in programs offered by the network. • Provide feedback on areas for improvement in the teacher’s daily activities. • Collaborate with the marketing team to coordinate and enhance content for the school’s social media platforms.
- SSales Director for ColombiaSHINE Cosmetics SASFeb 2019 - Sep 2019 (8 months)• Creation of sales strategy. • Opening New Channels. • Analyze, evaluate and obtain information from the clients of the territory in order to establish strategies that boost sales. • Establish activities that generate a differentiation in the chains, through the construction and planning of a comprehensive plan that encompasses all the client's needs.
- CMarketing Coordinator for United StatesCI Food Colombia S.A.S.Jan 2018 - Jan 2019 (1 year 1 month)Develop and implement sales strategies, manage the sales team, and coordinate marketing and advertising efforts to drive business growth. Key Responsibilities: • Create and execute sales strategies to align the team with business goals. • Manage the Broker’s Sales team to ensure alignment with the sales strategy. • Implement marketing and advertising campaigns by analyzing sales forecasts and preparing plans. • Track product line sales and costs by analyzing sales, expenses, and new business data. • Support sales staff with sales data, market trends, forecasts, account analyses, and new product insights. • Maintain direct relationships with suppliers to ensure alignment and support for campaigns.
- RKey Account ManagerRich Products CorporationDec 2016 - Dec 2017 (1 year 1 month)Develop and implement strategies to boost sales, foster relationships, and create tailored plans for clients in multiple cities in Colombia. Key Responsibilities: • Analyze, evaluate, and obtain information from clients to establish strategies that drive sales growth. • Build and maintain relationships with staff at all levels within client chains through ongoing contact. • Develop and implement activities that differentiate client chains by creating comprehensive plans that address all client needs.
- PCommercial ManagerPacific International Trade S.A.SOct 2015 - Dec 2016 (1 year 3 months)Lead the development and execution of commercial strategies, ensuring sales goals are achieved while optimizing customer acquisition and inventory management. Key Responsibilities: • Develop, lead, and execute the organization’s plans and objectives to meet or exceed sales goals. • Generate customer acquisition strategies aligned with brand and product parameters. • Follow up on customer inventory reports (Sales Analysis) to propose improvements for product rotation.
- Marketing and Commercial Coordinator Colombia, Venezuela, EcuadorGrupo del Valle S.AOct 2014 - Sep 2015 (1 year)Manage commercial agreements, drives product development, and utilizes market research to enhance the company’s presence across Latin America. Key Responsibilities: • Open and monitor the performance of commercial agreements with national and international clients, proposing negotiations that benefit both the company and the customer. • Develop new product lines through digital media research and participation in fairs to ensure broader market coverage.
- BMarketing AssistantBristol Myers SquibbJun 2013 - Oct 2014 (1 year 5 months)Support marketing efforts by creating promotional materials, coordinating events, and ensuring smooth product launches and campaign execution. Key Responsibilities: • Create promotional and medical materials for company products to support marketing and sales efforts. • Coordinate and manage events such as pre-launches, launches, and sales training activities to ensure successful execution. • Develop and execute marketing campaigns to promote products, collaborating with internal teams. • Oversee product launches, ensuring all activities are aligned with marketing strategies and timelines. • Monitor and control budgets for marketing initiatives, ensuring efficient resource allocation. • Support internal marketing efforts, working clo
Education
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- Bachelor of Industrial Engineering verified_user Verified experiencePontificia Universidad Javeriana2007 - 2015 (8 years 1 month)
Awards
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- ●● Award for Best Marketing Management among the Top 100 Franchises. ● Award for Best Teacher of the Year 2023.Feb 2023 - Jan 2024 (1 year)