Vanessa Espinosa Growth Marketing Lead @ CS3 Investments| Industrial Engineer

Marketing Lead

CS3 Investments

Jul 2024 - Current (1 year 10 months)

I lead the marketing, development, and advertising teams at CS3 Investments, overseeing the full growth ecosystem for our real estate investment and education divisions. My role connects marketing strategy, operations, and technology to ensure brand consistency, data-driven execution, and measurable performance across all properties and digital platforms. • Direct cross-functional teams in design, web development, paid media, SEO, and content creation, aligning efforts to brand and revenue objectives. • Develop and implement growth strategies for property acquisition campaigns and investor lead generation. • Oversee website performance, automation workflows, and CRM integrations to optimize user experience and marketing efficiency. • Manag

Growth Marketer

CS3 Investments

Jul 2024 - Oct 2024 (4 months)

Customer acquisition, retention, and revenue growth through data-driven strategies and innovative marketing campaigns. Key Responsibilities: • Design and execute growth strategies to expand the customer base. • Optimize marketing funnels to improve lead generation and conversions. • Develop targeted campaigns across digital and social media platforms. • Analyze performance metrics to refine strategies and maximize ROI. • Collaborate with cross-functional teams to align efforts and goals. • A/B test creative assets and campaigns to identify top performers. • Stay updated on industry trends and emerging growth opportunities. • Provide detailed reports on campaign performance to stakeholders. • Ensure alignment with brand guidelines

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Author Teacher

Aloud Idiomas

Jan 2024 - Current (2 years 4 months)

Designs and delivers engaging educational content, coordinates projects, and develops comprehensive materials to enhance student learning experiences. Key Responsibilities: • Research and write weekly newsletters on pedagogical topics. • Coordinate, manage, and record educational projects to ensure high-quality outputs. • Create and produce audio materials covering diverse topics and language skills to supplement learning. • Develop comprehensive curricula and lesson plans tailored to students’ needs and proficiency levels.

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Teacher- English/ Spanish & Marketing Coordinator

Rockfeller

Jun 2020 - Jan 2024 (3 years 8 months)

Deliver high-quality English education, provides feedback to students, and contributes to the school’s content strategy across social media platforms. Key Responsibilities: • Develop and deliver classes using the methodology’s own materials. • Write monthly reports for underage students. • Provide ongoing feedback to adult methodology students. • Develop additional review and conversation classes to enhance learning. • Participate in programs offered by the network. • Provide feedback on areas for improvement in the teacher’s daily activities. • Collaborate with the marketing team to coordinate and enhance content for the school’s social media platforms.

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Sales Director for Colombia

SHINE Cosmetics SAS

Feb 2019 - Sep 2019 (8 months)

• Creation of sales strategy. • Opening New Channels. • Analyze, evaluate and obtain information from the clients of the territory in order to establish strategies that boost sales. • Establish activities that generate a differentiation in the chains, through the construction and planning of a comprehensive plan that encompasses all the client's needs.

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Marketing Coordinator for United States

CI Food Colombia S.A.S.

Jan 2018 - Jan 2019 (1 year 1 month)

Develop and implement sales strategies, manage the sales team, and coordinate marketing and advertising efforts to drive business growth. Key Responsibilities: • Create and execute sales strategies to align the team with business goals. • Manage the Broker’s Sales team to ensure alignment with the sales strategy. • Implement marketing and advertising campaigns by analyzing sales forecasts and preparing plans. • Track product line sales and costs by analyzing sales, expenses, and new business data. • Support sales staff with sales data, market trends, forecasts, account analyses, and new product insights. • Maintain direct relationships with suppliers to ensure alignment and support for campaigns.

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Key Account Manager

Rich Products Corporation

Dec 2016 - Dec 2017 (1 year 1 month)

Develop and implement strategies to boost sales, foster relationships, and create tailored plans for clients in multiple cities in Colombia. Key Responsibilities: • Analyze, evaluate, and obtain information from clients to establish strategies that drive sales growth. • Build and maintain relationships with staff at all levels within client chains through ongoing contact. • Develop and implement activities that differentiate client chains by creating comprehensive plans that address all client needs.

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Commercial Manager

Pacific International Trade S.A.S

Oct 2015 - Dec 2016 (1 year 3 months)

Lead the development and execution of commercial strategies, ensuring sales goals are achieved while optimizing customer acquisition and inventory management. Key Responsibilities: • Develop, lead, and execute the organization’s plans and objectives to meet or exceed sales goals. • Generate customer acquisition strategies aligned with brand and product parameters. • Follow up on customer inventory reports (Sales Analysis) to propose improvements for product rotation.

Marketing and Commercial Coordinator Colombia, Venezuela, Ecuador

Grupo del Valle S.A

Oct 2014 - Sep 2015 (1 year)

Manage commercial agreements, drives product development, and utilizes market research to enhance the company’s presence across Latin America. Key Responsibilities: • Open and monitor the performance of commercial agreements with national and international clients, proposing negotiations that benefit both the company and the customer. • Develop new product lines through digital media research and participation in fairs to ensure broader market coverage.

Marketing Assistant

Bristol Myers Squibb

Jun 2013 - Oct 2014 (1 year 5 months)

Support marketing efforts by creating promotional materials, coordinating events, and ensuring smooth product launches and campaign execution. Key Responsibilities: • Create promotional and medical materials for company products to support marketing and sales efforts. • Coordinate and manage events such as pre-launches, launches, and sales training activities to ensure successful execution. • Develop and execute marketing campaigns to promote products, collaborating with internal teams. • Oversee product launches, ensuring all activities are aligned with marketing strategies and timelines. • Monitor and control budgets for marketing initiatives, ensuring efficient resource allocation. • Support internal marketing efforts, working clo

Vanessa Espinosa

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