Marketing, Editorial Promotion, and Cultural Management
Editorial Almadía
Sep 2013 - Jan 2020 (6 years 5 months)
- Coordinated, structured, and implemented the annual work plan, budget, and objectives for the Marketing department, ensuring alignment with overall business goals.
- Created communication campaigns for new editorial releases, catalogs, and cultural activities, effectively engaging target audiences.
- Developed arguments and strategies for the commercial distribution of books, promoting them in retail chains and points of sale through innovative marketing techniques.
- Conducted thorough analysis of products and market trends to identify target audiences and support campaign initiatives.
- Supervised messages and content across various platforms, including social media, mailing, and distribution channels, ensuring consistency and quali