Valery Sandoval
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Departamento de Cochabamba, Bolivia
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- DDigital Marketing SpecialistSep 2024 - Jan 2025 (5 months)As a Digital Marketing Specialist, I developed and implemented targeted marketing strategies that effectively engaged customers and drove conversion rates. I analyzed customer data to identify trends and challenges, allowing for the creation of tailored marketing campaigns that addressed specific needs. Additionally, I employed SPIN selling techniques to enhance my approach, which involved understanding client situations, exploring implied needs, highlighting the benefits of proposed solutions, and confirming their acceptance, ultimately gaining commitment for our marketing initiatives. This comprehensive understanding of customer dynamics contributed to the overall success of our marketing efforts. Furthermore, my experience in analyzing c
- JProject ManagerJuan José Meruvia P. ConstructionJan 2024 - Current (1 year 9 months)• Streamlined operational workflows, reducing costs and increasing team efficiency. Additionally, my experience as a Project Manager involved significant content creation, including proposals, reports, and presentations, which directly aligns with the communication and documentation needs of this role. • Frequently engaged with clients and subcontractors, negotiating contracts and managing client expectations, which involved identifying opportunities for upselling or cross-selling construction services. This experience required strong communication, persuasion, and relationship-building skills, all of which are directly transferable to B2B sales. Furthermore, I managed project budgets, tracked expenditures, forecasted costs, and prepared fi
- SDigital Marketing SpecialistSoleil Music SchoolJan 2024 - Current (1 year 9 months)• Launched digital campaigns and established the 2025 marketing roadmap. Additionally, managed marketing budgets and tracked campaign performance against financial targets, which involved analyzing ROI, managing invoices, and ensuring accurate financial reporting for marketing expenditures. This experience provided valuable exposure to accounting principles, enhancing my ability to align marketing strategies with financial objectives. Furthermore, I was responsible for scheduling and managing content calendars across multiple platforms, which included planning email campaigns, social media posts, and advertising schedules to ensure timely delivery and optimal engagement. I also coordinated with team members and external partners to align ma
- AMarketing SpecialistAvícola RolonJan 2023 - Jan 2024 (1 year 1 month)• Led cross-departmental coordination for brand events and catalog development. • Applied SPIN selling principles to B2B contexts, effectively understanding the needs of business clients and identifying their marketing challenges. This involved explaining the implications of not addressing these issues and presenting our marketing solutions as the ideal payoff. This approach was critical for generating leads, nurturing relationships, and driving sales within a B2B framework, thereby enhancing the overall effectiveness of our marketing strategies.
- LSales AssociateLILIAN PERFUMERIAJan 2023 - Jan 2024 (1 year 1 month)• Ran social media campaigns and tracked KPIs for better ROI. Additionally, as a Sales Associate at Lilian Perfumeria, I actively engaged in business development by identifying customer needs, expanding our client base, and driving product sales. I utilized principles similar to SPIN selling by asking open-ended questions to understand customer preferences and guide them to suitable products. While primarily focused on B2C, my role involved developing strong relationships and closing sales, which provided a solid foundation in understanding sales cycles applicable to B2B sales environments. Furthermore, I handled cash and credit card transactions, processed returns and exchanges, and maintained precise inventory counts, which enhanced my ex
- AMarketing SpecialistAvícola RolonJan 2023 - Jan 2024 (1 year 1 month)• Led photoshoots for the brand catalog and organized product launch logistics. Additionally, utilized Google Sheets extensively for data analysis, campaign tracking, and reporting. This included organizing customer data, monitoring marketing budget allocations, analyzing campaign performance metrics such as reach and engagement, and generating reports for strategic decision-making. These efforts directly contributed to optimizing our marketing initiatives and achieving key business objectives.
- O- Sales & MarketingOVOPLUSJan 2023 - Jan 2024 (1 year 1 month)• Contributed to promotional strategies to enhance visibility and engagement while effectively managing budgets for campaigns and departmental spending. This included tracking expenditures, analyzing ROI, and ensuring that financial targets were met, which are core aspects of accounting. Additionally, I frequently worked with financial data to develop pricing strategies and sales forecasts, requiring a solid understanding of financial statements to support our marketing initiatives.
- AJunior Digital Marketing & Stand Design CoordinatorAvícola RolonJan 2023 - Jan 2024 (1 year 1 month)• Produced content and managed social media channels for campaign coverage.
- OBrand Image Manager (Intern)OVOPLUSJan 2022 - Current (3 years 9 months)• Improved brand recognition through strategic visuals and storytelling.
- FSales and Marketing RepresentativeFEXCO International Fair (Avícola Rolon - OVOPLUS)Jan 2022 - Jan 2024 (2 years 1 month)• Coordinated logistics and staff schedules to ensure smooth event operations. Additionally, I was responsible for tracking sales revenue, managing customer accounts, and ensuring accurate order processing and invoicing. I contributed to budgeting for marketing initiatives and analyzed sales data against financial targets, demonstrating a strong understanding of financial operations and their impact on profitability. My role involved understanding market demand, competitor offerings, and product positioning, which required analyzing market data trends to determine the value proposition of products and services—a key aspect of valuation. I was also responsible for forecasting sales and setting targets, directly relating to projecting future
Digital Content Creator & Marketing FreelancerSelf-EmployedJan 2021 - Current (4 years 9 months)• Created one-pager presentations for Lightyear Capital to pitch services effectively. Additionally, I actively utilized CRM principles to nurture client relationships, track progress, and manage communications. This involved segmenting client lists, personalizing outreach, and analyzing engagement to improve retention and satisfaction, all of which fall under effective customer relationship management.- Freelance Business Support & Visual CommunicationSelf-EmployedJan 2021 - Current (4 years 9 months)• Supported early-stage businesses like La Parada and Sonrisas Store in digital and branding strategy. Additionally, my role as a Freelance Business Support & Visual Communication professional directly enhanced my consultative sales and B2B selling skills. I actively engaged in SPIN selling by identifying client needs, presenting tailored solutions, and closing deals, mirroring the B2B sales cycle. My expertise in visual communication further bolstered these efforts by creating compelling presentations and proposals that helped secure valuable business relationships. Furthermore, I managed financial records, budgeting, and invoicing for various clients, which required a strong understanding of accounting principles to ensure accuracy and co
- DCustomer Service & Sales CoordinatorDRK Makeup StudioJan 2017 - Current (8 years 9 months)• Registered participants and managed sales at events and workshops, ensuring a seamless experience for attendees. Additionally, I contributed to business development by identifying opportunities for new sales channels and partnerships, optimizing customer retention strategies, and directly driving revenue growth through proactive sales efforts and client relationship management. I also handled all cash and credit transactions, processed invoices, and performed daily reconciliations, which provided me with practical experience in bookkeeping. While my role did not directly involve real estate, I managed the scheduling and optimal utilization of studio space, demonstrating resource allocation and logistical planning skills that are transfera
- Digital Marketing InternKia MotorsJan 2002 - Jan 2025 (23 years 1 month)• Supported the marketing team in enhancing online brand visibility.
Education
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- UDiploma in Digital Marketing & Social MediaUniversidad Católica Boliviana San PabloSep 2024 - Jan 2025 (5 months)
- CCertification in Electronic Payment Security & Digital BankingSep 2023
- UBachelor's in Commercial EngineeringUniversidad Católica Boliviana San PabloFeb 2019 - Jul 2024 (5 years 6 months)