U

Usman Haroon

About

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Growth Marketing Manager
Karachi, Sindh, Pakistan
Contact Usman regarding: 
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Full-time jobs
Starting at USD3.1k/month

Timeline

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Job
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Education

Résumé

Jobs verified_user 0% verified
  • I
    Digital Marketing Manager | Head of Digital, Strategy and Communication
    Ideas by GulAhmed
    Jun 2025 - Current (1 year 2 months)
    Steered top-line growth through strategic annual marketing plans focused on both acquisition and retention across all digital channels. Defined the most effective marketing mix for e-commerce by integrating performance marketing, media, and brand communication to ensure cohesive growth. Aligned and directed cross-functional teams across Marketing, Creative, and Product to execute cohesive digital-first strategies for scaling e-commerce operations. Cultivated strategic regional partnerships and explored new digital channels to enhance market reach and improve conversion efficiency.
  • T
    Head of Global Digital Fundraising
    The Citizens Foundation (TCF)
    Jan 2024 - May 2025 (1 year 5 months)
    Orchestrated a geo-expansion strategy and execution across six European markets, successfully launching localized, multi-channel campaigns aimed at regional growth. Defined the optimal marketing mix for these markets, emphasizing performance media, local digital tactics, and regional partnerships to boost donor MAU and retention. Conducted comprehensive funnel analysis on regional acquisition journeys, generating hypotheses and spearheading test execution, which reduced CAC by 10% and increased YoY regional revenue by 16%. Designed and instituted the Global Digital Strategy 2030, aligning cross-functional teams (Marketing, PR, Business Development) on a cohesive annual marketing plan. Additionally, I was directly responsible for generating
  • OPTP
    Manager Marketing
    OPTP
    Jun 2021 - Dec 2023 (2 years 7 months)
    Oversaw full digital P&L, leading regional budget planning and tracking key metrics, resulting in a 25% month-over-month net profit. Strategized and executed holistic 360° campaigns and successful product launches, ensuring comprehensive strategic coverage across all customer touchpoints. Revamped brand development and completely overhauled strategy, seamlessly integrating product marketing across digital and traditional channels for unified market positioning.
  • I
    Digital Lead
    Interwood Mobel
    Jan 2020 - Jun 2021 (1 year 6 months)
    Amplified e-commerce revenue by 6x and enhanced ROAS by 10x through data-driven optimization and robust performance marketing execution. Instituted omnichannel campaigns, leading to a 25% improvement in brand recall, demonstrating proficiency in managing a diversified multi-channel marketing mix.
  • O
    Digital Lead
    Orient McCann Erickson Pakistan
    Feb 2017 - Dec 2019 (2 years 11 months)
    Administered a PKR 100M annual media portfolio for top-tier brands, ensuring effective allocation of resources. Formulated cross-platform media strategies that enhanced brand visibility.
  • M
    Accounts Manager - Digital
    Manhattan International
    Nov 2016 - Feb 2017 (4 months)
    Directed digital campaigns for diverse clients, enhancing satisfaction and retention rates.
  • E
    Key Accounts Manager
    Escape Advertising
    Aug 2014 - Oct 2016 (2 years 3 months)
    As a Key Accounts Manager, I engineered results across multiple industries by implementing platform-specific strategies tailored to each client's unique needs. I was responsible for account management and fostering strong client relationships through effective CRM practices. Additionally, I drafted and executed plans for Meta Ads campaigns, ensuring comprehensive reporting and analysis for multiple clients, which enhanced our overall marketing effectiveness and client satisfaction.
Education verified_user 0% verified
  • SZABIST
    Masters of Advertising
    SZABIST
    Oct 2021 - Jan 2023 (1 year 4 months)
  • Iqra University
    BBA (Hons)
    Iqra University
    Sep 2012 - Dec 2015 (3 years 4 months)