Ulises Jose Zertuche Aizpuru

Ulises Jose Zertuche Aizpuru

About

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Co-Founder
Leon, Guanajuato, Mexico

Timeline

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Résumé

Jobs verified_user 0% verified
  • Deel
    SDR
    Deel
    Apr 2025 - Current (1 year 2 months)
    Responsible for driving growth across LATAM by generating high-quality outbound leads and converting them into meaningful sales opportunities. Experienced in engaging prospects through multi-channel outreach—including cold calls, targeted email sequences, events, and webinars—while collaborating with the sales team to refine playbooks, optimize the tech stack, and ensure smooth lead handoff to Account Executives. Skilled at building relationships, executing timely follow-ups, and creating scalable outreach strategies that strengthen pipeline development. Additionally, utilized Microsoft Excel to create dashboards and evaluate data, which supported forecasting and planning efforts, thereby enhancing the overall efficiency of lead generation
  • F
    Account Manager
    FWD Newsletter
    Aug 2024 - Apr 2025 (9 months)
    Assisting clients in the US and Canada to rapidly expand their newsletter subscriber base in the US. Managing the entire onboarding process for new clients, from the initial welcome and setup across different systems and internal files, to launching them and serving as the main point of contact to address daily inquiries and provide tool training. Contributing in special projects to the development of processes and new methodologies for Account Managers and Customer Success Managers roles.
  • B
    Co-Founder
    Blessing Coffee
    Oct 2023 - Current (2 years 8 months)
    - Led B2B and B2C sales initiatives, achieving 4X YoY company growth (2024 vs. 2023), combining market insight with execution excellence. - Directed Product-Market Fit initiatives and R&D efforts to fuel the innovation pipeline while managing full P&L ownership to ensure profitability. - Spearheaded customer-centric programs to strengthen experience, retention, and loyalty, and orchestrated both digital and physical marketing strategies to maximize brand reach and revenue. - Utilized Microsoft Excel to create dashboards and evaluate data, which supported forecasting and the development of monthly and annual plans, enhancing our strategic decision-making processes.
  • Kurios
    Head of Banking & CPG, Enterprise Solutions Manager LATAM
    Kurios
    Dec 2022 - Oct 2023 (11 months)
    - Led B2B LATAM strategic consulting sales for Banking & CPG industries, managing the end-to-end full sales cycle from pipeline creation and lead mining to meetings, negotiation, closing, and customer success management. - Conducted C-Level multichannel prospecting and cold sales calls to acquire new customers, successfully signing Sigma Alimentos Growth and COE team's pilot ($8.5K USD), renewing Iconn Digital team ($10K USD), and engaging in pilot negotiations with HSBC digital team. - Consistently reached over 1,500 prospects monthly and scheduled more than 1 weekly meeting with new high-potential customers. - Acted as Customer Success Manager for key strategic accounts, ensuring a thorough understanding of internal processes for effec
  • Kurios
    Enterprise Solutions Manager LATAM
    Kurios
    Apr 2022 - Dec 2022 (9 months)
    B2B LATAM prospecting and end-to-end sales cycles for Enterprise Digital Transformation courses, specializing in upskilling and reskilling high-performing teams across Growth Strategy, Digital Product Management, Strategy & Operations, Data Analytics, and Digital Foundations. • Achieved substantial revenue growth for over $73K USD through strategic pilots with Profuturo, FEMSA Spin by Oxxo, Doña Tota, Laive, Netpay, and Iconn.
  • U
    Regional Account Manager North
    Uber Eats -
    Jun 2020 - Feb 2022 (1 year 9 months)
    Responsible for P&L revenue growth and sustained long-term relationships with a 30+ client portfolio. Achieved outstanding results by developing account plans with strategic upsell/cross-sell processes, mentoring software adoption, and leveraging data analytics for digital marketing, ads, loyalty, promotions, and discounts tactics, resulting in increased customer retention and a 20% average boost in re-buy orders.
  • UberEATS
    Sales Manager West
    UberEATS
    Jan 2020 - Jun 2020 (6 months)
    • Achieved 56% of the annual restaurant acquisition quota within the first 3 months, demonstrating strong sales leadership and strategic planning. Additionally, utilized Microsoft Excel to create dashboards and evaluate data, which facilitated accurate forecasting and the development of monthly and annual plans. This proficiency in Excel also supported the creation of SVC for CRMs and enhanced the evaluation of daily tasks and measurement of goals, contributing to overall sales performance.
  • WeWork
    Enterprise Account Director
    WeWork
    Sep 2019 - Nov 2019 (3 months)
    Managed the end-to-end process of prospecting, attracting, negotiating, and onboarding national and international enterprises with over 1,000 global employees to WeWork spaces. • Developed a savings methodology, resulting in ~10% increased profitability. ◦ Closed the Sodexo account, generating an additional $500K per year for Guadalajara.
  • D
    Business Development Manager
    DIDIFOOD
    Apr 2019 - Sep 2019 (6 months)
    • Led the launch acquisition team and achieved rapid growth, signing +3,000 restaurants within 4 months, achieving +10,000 average daily orders in the 5th month, and attaining the first breakeven point in the 6th month of operation. • Implemented processes for detecting and correcting critical errors in data, resulting in improved team daily execution. • Utilized Microsoft Excel to create dashboards and evaluate data, which facilitated accurate forecasting and the development of monthly and annual plans, thereby enhancing overall team performance and goal measurement.
  • Apple Inc.
    Channel Manager
    Apple Inc.
    Nov 2015 - Jan 2019 (3 years 3 months)
    Managed the processing, structuring, and analysis of weekly Telco Carriers data to influence daily Collaborative Planning, Forecasting & Replenishment (CPFR) operations, ensuring correct supply and logistic inventory availability of Apple products in multiple regions. Provided tactical data-driven models to support decision-making, built trust with senior executives through complex negotiations, and led regional initiatives, influencing the management of an indirect team of 5 ACE Leaders. • 2018: Achieved an average YoY sales growth of 2.7% in regions R6 and R7, the only region with annual growth. Established a national distribution file, controlling and assigning in-stock and supply for 9 regions and +1,000 points of sale for Telcel and AT
  • Unilever Food Solutions
    Trade Sales Supervisor
    Unilever Food Solutions
    Jan 2013 - Nov 2015 (2 years 11 months)
  • Unilever Food Solutions
    Culinary Sales Advisor
    Unilever Food Solutions
    Aug 2011 - Dec 2012 (1 year 5 months)
  • Heineken
    Head of Sponsorships and Events
    Heineken
    Sep 2010 - Feb 2011 (6 months)
    As the Head of Sponsorships and Events, I was responsible for strategizing and executing high-profile events that enhanced brand visibility and fostered key partnerships. I led a team in negotiating sponsorship deals, ensuring alignment with organizational goals, and maximizing return on investment. Additionally, I utilized Microsoft Excel to create comprehensive dashboards for evaluating event data, forecasting outcomes, and developing monthly and annual plans. This analytical approach allowed for precise tracking of daily tasks and measurement of goals, ultimately contributing to the success of our sponsorship initiatives.
  • Globo Publicidad
    Account Executive
    Globo Publicidad
    Feb 2010 - Aug 2010 (7 months)
    As an Account Executive, I was responsible for managing client relationships, identifying their needs, and providing tailored solutions to drive satisfaction and retention. I collaborated closely with cross-functional teams to ensure seamless service delivery and to meet client expectations. Additionally, I utilized Microsoft Excel extensively to create dashboards and evaluate data, which facilitated accurate forecasting and the development of monthly and annual plans. This analytical approach enabled me to measure goals effectively and optimize daily tasks, ultimately enhancing our overall client service strategy.
  • V
    Co-Founder | General Manager
    Vitta Creative Agency
    Jan 2007 - Feb 2010 (3 years 2 months)
Education verified_user 0% verified
  • ITESM
    Bachelor Marketing
    ITESM
    Jan 2004 - Dec 2008 (5 years)