Tobias Frieder
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Tobias Frieder

Tobias Frieder

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Marketing, Sales and Growth professional
Buenos Aires, Argentina

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Résumé

Jobs verified_user 0% verified
  • C
    Chief Executive Officer & Co-Founder
    Aug 2022 - Jul 2024 (2 years)
    Bonder helps B2B companies create unbeatable fists impressions. Our platform allows B2B companies to create onboarding playbooks and improve their new clients' onboarding experience.
  • Buenbit
    Chief Growth Officer | Chief Marketing Officer
    Buenbit
    Sep 2021 - Aug 2022 (1 year)
    ⭐⭐ Help a team of 20 rockstars to align their professional strengths and goals to Buenbit OKRs, across Branding, PR, Content, Social Media, User Acquisition, Engagement, Product Marketing and Growth Product initiatives.
  • Kraken Digital Asset Exchange
    Global Product Marketing Manager
    Kraken Digital Asset Exchange
    Feb 2021 - Sep 2021 (8 months)
    Craft and execute global marketing strategies that bring tailored products to the market. ⭐♂⭐ Conduct inbound research to understand the motivations, needs and opportunities behind the consumers that are new to crypto. ♟ Develop global go-to-market strategies and function as a bridge between product management and marketing.
  • Mindshare
    Head of Outcomes LATAM
    Mindshare
    Nov 2019 - Feb 2021 (1 year 4 months)
    Lead Mindshare's digital performance and growth unit (+80 people in LATAM). Lead e-commerce initiatives for our main regional clients. Proven success driving ROAS, acquiring & retaining customers and minimizing costs (CAC, CPA, CPL, CPI) for brands of diverse categories. Responsible for the positioning and go-to-market strategy of new products. Lead Mindshare LATAM Behavioral Lab. Developed products to enhance CR and AOV, by the combination of technology and behavioral insights. Participate in local and regional new business opportunities. Support local CEOs and Outcomes Leads with the implementation of new processes and ways of working. Awards and Honors: x1 GOLD Prize - Festival of Media LATAM (FOMLA) 2020 x1 Highly Commended - Festival o
  • Mindshare
    Regional Optimization Director (LATAM)
    Mindshare
    Oct 2018 - Nov 2019 (1 year 2 months)
    Develop and lead the Regional Optimization Team, which focuses on innovation, experimentation and clients' business growth. The R.O.T is completely established as Mindshare's LATAM operational excellence unit and collaborates with all the main accounts of the region. Create and lead Mindshare LATAM Behavioral Lab, a behavioral sciences division that helps clients improve their communication efforts based con cognitive biases and heuristics. The Behavioral Lab working process includes an ad-hoc workshop, hyptotheses formulation, experimental design and execution, and results analysis. Develop regional implementation hubs.
  • Headway
    Ad Operations Manager
    Headway
    May 2016 - Jul 2017 (1 year 3 months)
    Lead the regional team (10 people) responsible for the implementation and optimization of the digital performance campaigns of the company clients. Design and implement digital marketing initiatives for the main marketplaces and fastest-growing startups of Latin America.
  • Headway
    Campaign Management Team Leader
    Headway
    Jan 2015 - Apr 2016 (1 year 4 months)
    Coordinate the local team (six people) in the implementation and optimization of digital advertising campaigns in several traffic sources. Assist Client Services and Sales teams in the strategic planning of future campaigns based on the data analysis and performance of similar previous campaigns.
  • N
    Leadership School Coordinator
    Náutico Hacoaj
    Feb 2014 - Jan 2015 (1 year)
    ♂⭐ Lead the institutional Leadership School, being in charge of the training of 30 teens in aspects related with leadership.
  • Headway
    Programmatic Trading Executive
    Headway
    Apr 2013 - Dec 2014 (1 year 9 months)
    Implement and optimize campaigns of the company's key clients. Analyze campaigns' performance with statistical tools and data analysis techniques. Report and communicate results and recommendations.
  • U
    Macroeconomics Assistant
    Universidad del Cine de Buenos Aires
    Mar 2013 - Dec 2013 (10 months)
  • K
    Digital Marketing and Client Services Executive
    Kenaz
    Mar 2011 - Mar 2013 (2 years 1 month)
Education verified_user 0% verified
  • Universiteit van Amsterdam
    Master of Science
    Universiteit van Amsterdam
    Jan 2017 - Jan 2018 (1 year 1 month)
  • U
    Bachelor of Science
    Universidad del Cine de Buenos Aires
    Jan 2011 - Jan 2016 (5 years 1 month)
  • E
    Bachiller técnico con orientación en electrónica, Electrónica
    Escuela Tecnica ORT II
    Jan 2005 - Jan 2010 (5 years 1 month)