Tirso Hernandez

Tirso Hernandez

About

Detail

Digital Strategy Development | PPC Campaigns & Analytics | B2C and B2B Marketing
Mexico
Contact Tirso regarding: 
work
Full-time jobs
Starting at USD4k/month
Flexible work
Starting at USD50/hour
groups
Networking

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • T
    Growth Marketing Manager public Remote experience
    Toki Bookkeeping
    Jun 2025 - Current (1 year 1 month)
    - Own end-to-end growth strategy for a SoCal bookkeeping firm targeting VC-backed startups and SMBs, leading demand gen, content, and RevOps. - Architected multi-channel outbound engine (Instantly cold email + Dripify LinkedIn), identifying owner persona as highest-converting segment and lifting reply rates. - Implemented Attio CRM and Looker Studio outreach dashboard via Instantly API V2, giving leadership real-time visibility into lead velocity and channel attribution. - Increased outbound-to-meeting conversion rate by 34% within the first quarter through ICP refinement, sequencing optimization, and persona-based messaging.
  • CargoSprint
    Demand Generation Manager public Remote experience
    CargoSprint
    Jun 2024 - Jun 2025 (1 year 1 month)
    - Lead hyper-personalized ABM and multi-channel campaigns that drive engagement and pipeline growth across key logistics accounts. - Build end-to-end automation ecosystems in HubSpot, Salesforce, and AI tools, creating full visibility from lead to revenue. - Translate data into strategy through advanced analytics and intent signals, improving conversion efficiency and forecasting accuracy. - Collaborate cross-functionally with Product, Sales, and CS to ensure alignment, personalization, and lifecycle impact. - Experiment relentlessly with a test-and-learn framework, optimizing CAC, LTV, and marketing ROI. - Champion a data-driven, automation-first culture that scales growth and operational efficiency globally.
  • Alexa Translations
    Digital Marketing & RevOps Specialist public Remote experience
    Alexa Translations
    Oct 2023 - Jun 2024 (9 months)
    - Driving end-to-end paid media strategies (Google Ads, Meta Ads, and LinkedIn) to maximize ROAS and lead generation. - Implementing email marketing workflows and campaign automation to enhance customer engagement. - Managing and optimizing HubSpot for CRM, marketing automation, and sales enablement, ensuring seamless lead nurturing and pipeline efficiency. - Developing and refining workflows within HubSpot to streamline marketing operations, improve customer journey tracking, and enhance campaign performance. - Analyzing campaign performance using GA4, Zoho Analytics, and HubSpot to optimize conversions and inform decision-making. - Collaborating with cross-functional teams to deliver holistic marketing solutions for enterprise clients.
  • Grupo Financiero Aserta
    Digital Marketing Manager
    Grupo Financiero Aserta
    Aug 2022 - Oct 2023 (1 year 3 months)
    - Leading the development and execution of comprehensive digital marketing strategies across B2C and B2B markets to align with business objectives and drive measurable growth. - Managing paid media campaigns across Google Ads, Meta Ads, and LinkedIn to improve lead generation and ROI. - Implementing robust analytics frameworks using GA4, Looker Studio, and Google Tag Manager for performance tracking, reporting, and actionable insights. - Spearheading CRM integrations and marketing automation using HubSpot, enhancing customer journeys and increasing engagement rates. - Overseeing collaborations with external vendors to optimize marketing deliverables and ensure alignment with overarching brand strategies. - Driving innovation by adoptin
  • W
    Client Account Manager
    WISHPOND TECHNOLOGIES
    Dec 2020 - Aug 2022 (1 year 9 months)
    - Managing PPC campaigns across various platforms (Google Ads, Facebook Ads, Outbrain, etc.). - Leading email marketing initiatives and SEO optimization. - Analyzing data using Google Analytics and Data Studio. - Overseeing a diverse portfolio of over 25 monthly projects. - Proficient in CRM management.
  • G
    Digital Marketing Specialist
    Global Vacationer
    Jan 2020 - Dec 2020 (1 year)
    - Driving lead generation through Google Ads and Facebook Ads campaigns. - Implementing targeted email marketing and SEO tactics for improved online presence. - Utilizing Google Analytics for data-driven insights, and managing customer relationships with CRM Zoho.
  • Secretaría de Educación Pública
    Head of Multimedia office
    Secretaría de Educación Pública
    May 2018 - Dec 2019 (1 year 8 months)
    - Producing and distributing audiovisual content. - Managing online communities. - Engaging in journalistic activities. - Supervising intern teams.
  • B
    Business Owner
    Blue Gorilla RestaurantBar
    May 2017 - May 2018 (1 year 1 month)
    - Overseeing general management responsibilities. - Organizing diverse events including art gallery exhibitions, concerts, and book presentations. - Developing and implementing marketing strategies.
  • Volkswagen de México
    Internship Trainee
    Volkswagen de México
    Dec 2016 - May 2017 (6 months)
    - Managing the intranet system - Developing and executing internal communication campaigns and coordinating event planning among colleagues. - Creation of audiovisual material
Education verified_user 0% verified
  • HubSpot
    Hubspot Marketing Hub public Remote experience
    HubSpot
    Jul 2025 - Dec 2025 (6 months)
  • Dublin Business School
    Msc, Digital Marketing
    Dublin Business School
    Jan 2020 - Dec 2021 (2 years)
  • Universidad Madero
    Bachelor's degree, Communication and Media Studies
    Universidad Madero
    Jan 2012 - Dec 2017 (6 years)