THAIS FERREIRA LOUREIRO

Business Development Coordinator

Century 21 Accent Homes

Jun 2025 - Current (1 year)

- Built and activated a referral partner network of 85+ realtors and mortgage brokers within 90 days, exceeding KPIs for outreach and conversions. - Designed and executed multi-channel prospecting campaigns (LinkedIn, cold calls, email) using automation tools (n8n, Zapier, Surfe, FollowUpBoss) to streamline workflows and scale outreach. - Created and managed a top-of-funnel database of 2,800+ leads, achieving engagement rates of 13–18% in referral confirmations. - Launched FRBO (For Rent By Owner) outreach channel, delivering 6 direct appointments with property owners and a 4.6% appointment ratio, validating a scalable acquisition strategy, generating $60,000 in new deals in two weeks. - Developed custom prospect lists via Apify web scr

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Project Manager

Institute of Technology and Society

Aug 2024 - Current (1 year 10 months)

• Led the execution of the "WhatsApp for the Amazon" project as a Product Manager, in collaboration with Meta and Turn.io. • Designed and launched the WhatsApp Challenge for the Amazon, engaging 100+ startups in under a month via organic growth and strategic partnerships. • Developed and implemented multi-channel marketing campaigns, driving adoption and visibility. Additionally, I was responsible for updating the challenge's website using Google Tag Manager, ensuring that all content was current and effectively communicated to participants. Leveraged AI (Artificial Intelligence) to refine outbound marketing campaigns by optimizing keywords and SEO strategies, which significantly enhanced our growth hacking efforts and overall campaign

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Senior Manager | Head of Partnerships & Fundraising

Endeavor Brasil

Dec 2018 - Jul 2024 (5 years 8 months)

• Spearheaded fundraising efforts, securing $9M+ in investments for Endeavor Catalyst Fund IV and Scale Up Ventures Fund I. • Led the launch of the "Endeavor Masterclass" digital campaign, reaching 1M+ views in 5 months across YouTube, LinkedIn, and Instagram. • Implemented Hubspot as the main CRM for sales and partnership development, while also being responsible for Salesforce and lead generation on LinkedIn Sales Navigator. • Developed donor engagement strategies, increasing NPS by 20 points and achieving the lowest churn rate (5%). • Managed a high-performance team (1 → 6 members), achieving eNPS 80 and 90% retention. • Utilized cold calling techniques effectively, turning around over 10 cold clients/donors and raising o

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Senior Business Development Specialist

Acuma

May 2017 - Jan 2018 (9 months)

• Expanded client base, acquiring 15+ new ultra-high-net-worth (UHNW) clients in the Latin American expatriate market. • Revitalized $15M in dormant accounts by rebuilding client relationships. • Utilized LinkedIn Ads to enhance the company's outreach efforts to the Latin American community in Hong Kong, effectively increasing brand visibility and engagement within this target demographic. • Employed cold outreach strategies to develop a new client wallet from scratch, successfully tapping into the Latin American expatriate market, which resulted in the conversion of 15 new clients through this approach and a strategic partnership with the Mexican Chamber of Commerce in Hong Kong. • Ensured exceptional customer service by working di

Sales & Business Development Lead

Kempton Asset Management

Jan 2016 - May 2017 (1 year 5 months)

• Secured $10M+ in investments from Brazilian expatriates in the first year. • Designed business expansion strategies, increasing client acquisition and revenue. Additionally, initiated my client base from scratch by conducting over 100 cold calls a day for the first three months, which significantly contributed to building relationships and expanding our market presence. • Managed the entire investor relationship cycle through our CRM system, from lead qualification to onboarding and portfolio follow-ups. Implemented structured tracking for touchpoints, ensuring all client communications, feedback, and renewal opportunities were logged and analyzed. This approach allowed for effective segmentation of investors, personalized engagement,

International Tax Consultant Trainee

PwC

Jan 2015 - Dec 2015 (1 year)

• Managed 200+ Brazilian Annual Tax Returns, ensuring compliance with international taxation treaties.

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Research & Policy Fellow

BRICS Policy Center

Sep 2011 - Sep 2012 (1 year 1 month)

• Implemented the center's fellowship program, establishing global partnerships. • Conducted research on international development policies, shaping strategic initiatives.

THAIS FERREIRA LOUREIRO

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