THAIS FERREIRA LOUREIRO

I

Project Manager

Institute of Technology and Society

Aug 2024 - Current (11 months)

• Led the execution of the "WhatsApp for the Amazon" project as a Product Manager, in collaboration with Meta and Turn.io. • Designed and launched the WhatsApp Challenge for the Amazon, engaging 100+ startups in under a month via organic growth and strategic partnerships. • Developed and implemented multi-channel marketing campaigns, driving adoption and visibility. Additionally, I was responsible for updating the challenge's website using Google Tag Manager, ensuring that all content was current and effectively communicated to participants. Leveraged AI (Artificial Intelligence) to refine outbound marketing campaigns by optimizing keywords and SEO strategies, which significantly enhanced our growth hacking efforts and overall campaign

E

Senior Manager | Head of Partnerships & Fundraising

Endeavor Brasil

Dec 2018 - Jul 2024 (5 years 8 months)

• Spearheaded fundraising efforts, securing $9M+ in investments for Endeavor Catalyst Fund IV and Scale Up Ventures Fund I. • Led the launch of the "Endeavor Masterclass" digital campaign, reaching 1M+ views in 5 months across YouTube, LinkedIn, and Instagram. • Implemented Hubspot as the main CRM for sales and partnership development, while also being responsible for Salesforce and lead generation on LinkedIn Sales Navigator. • Developed donor engagement strategies, increasing NPS by 20 points and achieving the lowest churn rate (5%). • Managed a high-performance team (1 → 6 members), achieving eNPS 80 and 90% retention. • Utilized cold calling techniques effectively, turning around over 10 cold clients/donors and raising o

A

Senior Business Development Specialist

Acuma

May 2017 - Jan 2018 (9 months)

• Expanded client base, acquiring 15+ new ultra-high-net-worth (UHNW) clients in the Latin American expatriate market. • Revitalized $15M in dormant accounts by rebuilding client relationships. • Utilized LinkedIn Ads to enhance the company's outreach efforts to the Latin American community in Hong Kong, effectively increasing brand visibility and engagement within this target demographic. • Employed cold outreach strategies to develop a new client wallet from scratch, successfully tapping into the Latin American expatriate market, which resulted in the conversion of 15 new clients through this approach and a strategic partnership with the Mexican Chamber of Commerce in Hong Kong.

Sales & Business Development Lead

Kempton Asset Management

Jan 2016 - May 2017 (1 year 5 months)

• Secured $10M+ in investments from Brazilian expatriates in the first year. • Designed business expansion strategies, increasing client acquisition and revenue. Additionally, initiated my client base from scratch by conducting over 100 cold calls a day for the first three months, which significantly contributed to building relationships and expanding our market presence.

P

International Tax Consultant Trainee

PwC

Jan 2015 - Dec 2015 (1 year)

• Managed 200+ Brazilian Annual Tax Returns, ensuring compliance with international taxation treaties.

B

Research & Policy Fellow

BRICS Policy Center

Sep 2011 - Sep 2012 (1 year 1 month)

• Implemented the center's fellowship program, establishing global partnerships. • Conducted research on international development policies, shaping strategic initiatives.

THAIS FERREIRA LOUREIRO

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THAIS's behavioral traits
THAIS's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.