Afina

Afina is one of the fastest-growing e-commerce brands in the beauty space. In 18 months, Afina shipped over 250,000 showerheads and became the #1 seller on Amazon. Founded by serial entrepreneur Ramon van Meer, Afina is backed by a track record of building multiple e-commerce brands that have generated over $200 million in revenue in the last five years, including a feature on Shark Tank. Our mission is to Make clean, chemical-free water accessible to everyone—at home, in the shower, and wherever life takes you.