Brand manager/ marketing director
International Luxury Hotel Association
Feb 2024 - Current (2 years 4 months)
As a Brand Manager/Marketing Director, I led a global end-to-end rebranding initiative to align the association with international luxury standards, ensuring a cohesive visual identity across all digital and physical touchpoints. I designed, developed, and managed the corporate ecosystem and the INSPIRE conference platform using WordPress and Elementor, while also leveraging custom HTML/CSS to enhance user experience and responsiveness. In executing cross-channel digital strategies, I partnered directly with the President and VP to create high-stakes digital assets, including C-suite presentations and automated Email Marketing workflows. My leadership in optimizing creative workflows involved integrating AI-driven tools and scalable Canva s