Syed Talha Abbas

Digital Marketing Manager

CommerceLabs

May 2024 - Current (2 years 1 month)

US Brands, Remote. Took Nusava from $0 to $700K+/month GMV on TikTok Shop — with PrimeMD and Medchoice live and scaling. Built the affiliate programme from zero to 1,500+ creators, producing 2,000+ videos a week across Discord onboarding, retention, commission tiering, sampling, and TAP, Open and Target Collaborations. Run Amazon affiliate marketing via Creator Connections, Levanta, and Wayward — driving $250K+/month in Amazon sales through creator-led traffic and attribution. Put together a bottom-funnel retargeting programme email sequences, TikTok subscription re-engagement, and paid retargeting for lapsed buyers that brought CAC down 8-12% and pushed LTV up 15%. Managing TikTok Ads via GMV Max ($100K+/month, CPO under $7, ROI 3.5x+) and

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Client Solutions Manager

Dial Zero

Dec 2022 - Apr 2024 (1 year 5 months)

Meta Authorised Sales Partner (Pakistan). Dial Zero was Pakistan's only Meta Authorised Sales Partner - Meta's official in-market representative across the country's top FMCG, eCommerce, Telco, Finance, and Retail advertisers. Ran full account rebuilds for several FMCG and eCommerce clients - restructured campaigns, overhauled creative, rebuilt Lookalike Audiences and targeting from scratch. Took two accounts from 2-3x ROAS to 5x+. Managed 50+ advertiser and agency accounts at a combined $1M+/quarter in ad spend - grew the portfolio through upsells and retention, hit quota consistently. Ran training sessions for 50+ advertisers and agencies - large events and 1-on-1s covering media buying, media planning, audience segmentation, Pixel and CA

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Product Marketing Executive

Lokal Ventures

Apr 2022 - Oct 2022 (7 months)

OYO-style hospitality startup. Ran paid acquisition across Meta, Google, YouTube, LinkedIn, and Twitter on a $20K-$50K/month budget for an early-stage hospitality marketplace. Two-sided brief: get consumers booking, and get hospitality businesses to list on the platform. Produced DVCs (dynamic video creatives) cut per platform and audience - different hooks and formats for Meta vs YouTube vs LinkedIn, all pointing to the same conversion goal. Tested landing pages constantly - messaging, layout, CTAs — and used what worked to improve the post-click experience and push lead-to-signup rates up.

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Digital Marketing Strategist

Ampco Group Pakistan

Sep 2021 - Mar 2022 (7 months)

FMCG Reseller (Weetabix Tabasco Betty Crocker, Epic). Hit ROAS 2.37x, CAC 1.2%, and 1.47% engagement rate across paid social - managing all digital for Weetabix, Tabasco, Betty Crocker, and Epic on a $5,000/month dedicated digital budget, part of a wider trade marketing spend. Functioned as assistant brand manager day-to-day. Managed the e-commerce side on Daraz, Airlift Express, and Panda Mart - listings, promotions, and keeping sales moving on each platform.

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Social Media Executive

Digital Disruption

Jan 2021 - Aug 2021 (8 months)

First job - managed $3,000+/month in paid spend across Meta, Google, and social for SME clients including Berger Paints, Scentsation, Byco, and Bata. Main point of contact for each account. Coordinated a small team of designers and writers to keep content and campaigns running on time across all platforms.

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