Steven Ferreira Digital Marketing Specialist

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Digital Strategy Director

Steve Ferreira Consulting

Aug 2023 - Current (2 years 9 months)

Award-winning North American Digital Strategist, passionate about building sustainable business success. With over a decade of experience across the world and many industries. There is a solution to your challenge.

Global Digital Marketing Manager

Solmax

Jan 2022 - Aug 2023 (1 year 8 months)

Solmax is the world leader in geosynthetic manufacturing and distribution, a key player in environmental and civil engineering in a range of industries. My mission was to drive positive results and outcomes by leading digital operations through: Digital Strategy: Collaboration with key stakeholders to develop and implement agile multi-channel digital strategies aligned with the business objectives, while managing and maintaining all digital platforms where I introduced new content strategies and channel specific objectives, resulting in a 20% increase in content engagement and consistent audience growth. Performance Monitoring and Reporting: Establishing performance metrics and KPIs to measure the success of digital activities, generate da

Senior Digital Strategist

Flume Digital Marketing & PR

Jan 2021 - Jan 2022 (1 year 1 month)

Accountable for digital transformation planning, developing tailored digital marketing strategies for clients though branding, positioning, lead generation and paid media, while growing the team through skill development, mentorship and leadership. Data analyses and audits during research phases to gain insights on performance, audience profiling, competitor reviews, and user experience testing. During my time I received two awards for excellence and being audacious. Role Expertise: conducting competitor analyses, user journey mapping, CRM systems, strategic planning, and brand architecture excesses

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Digital Strategist

So Interactive

Jan 2020 - Jan 2021 (1 year 1 month)

Accountable for establishing and building the strategic planning division with a specific focus on increasing client billings through business development, performance marketing, and delivering results. This promoted departmental efficiencies, process building, and ensured best practice guidelines were implemented and followed. Role Requirements: direct marketing, brand management, creative strategy, content creation, email marketing, social media, and trend analysis.

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Digital Strategist

4i Platform Latam

Jan 2018 - Jan 2020 (2 years 1 month)

As a Digital Strategist, I was accountable for building relationships with new and existing clients, assisting with business development, and upskilling staff members on strategy, leadership, and paid advertising best practices—specifically for the FMCG and fashion retail sectors. I designed, supported, and implemented strategies for social media and USSD campaigns, consistently exceeding expectations. The use of Google Analytics and Search Engine Optimisation was vital to the long-term measurement and success of these campaigns. Additionally, I leveraged my extensive experience in budget management, having managed ad campaign budgets for 12 years, to ensure effective allocation of resources and maximize campaign performance. My role also r

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Strategic Planner

Microsoft, Wunderman Thompson

Jan 2017 - Jan 2018 (1 year 1 month)

Accountable for leading large alcohol, finance and, fast-food brands to reach their performance indicators through a deep understanding of the brands, products, and their audiences. This insight created a foundation that drove long term profits and sustainability. Role Requirements: advertising, B2B marketing strategy, branding and identity, go-to-market strategy, and brand management.

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Digital Strategist & Online Media Specialist

FGX Studios l

Jan 2016 - Jan 2017 (1 year 1 month)

Accountable for onboarding new clients, strategy development and, leading the paid media team. I was able to increase revenue for the business and streamline processes to ensure division performance indicators were set and exceeded. Role Requirements: digital Strategy, database management, data processing, social media management, media buying, and, problem solving.

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Social Media Executive

McCann World Group

Jan 2013 - Jan 2015 (2 years 1 month)

Account Executve

Steven Ferreira

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