Stefany Alejandra Moreno

Stefany Alejandra Moreno

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Digital Marketing Manager at Verve Concepts • Bogotá, Cundinamarca
Nanakramguda, Telangana, India

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Résumé


Jobs verified_user 0% verified
  • Verve
    Digital Marketing Manager
    Verve
    Mar 2022 - Jun 2025 (3 years 4 months)
    • Develop and execute digital marketing strategies aligned with overall business goals. • Plan and manage multi-channel marketing campaigns (e.g., SEO, PPC, email, social media, content). • Analyze market trends and competitor activity to identify growth opportunities. • Create, launch, and optimize online advertising campaigns (e.g., Google Ads, Facebook Ads). • Monitor campaign performance and adjust strategies for maximum ROI. • Collaborate with creative and content teams to ensure cohesive messaging across all platforms. • Plan and oversee content strategy, including blogs, videos, infographics, etc. • Manage company presence on social media platforms (Facebook, LinkedIn, Instagram, etc.). • Engage with audiences to build brand
  • W
    Project Manager
    Webimax-New
    Jan 2016 - Oct 2023 (7 years 10 months)
    • Design and execute email marketing campaigns. • Manage CRM tools to segment audiences and personalize communications. • Track open rates, click-through rates, and conversion metrics. • Use tools like Google Analytics, Google Tag Manager, and Data Studio to track performance. • Generate reports on KPIs such as traffic, leads, conversions, and ROI. • Make data-driven decisions to improve campaign outcomes. • Create, launch, and optimize online advertising campaigns (e.g., Google Ads, Facebook Ads). • Monitor campaign performance and adjust strategies for maximum ROI. • Collaborate with creative and content teams to ensure cohesive messaging across all platforms. Creator of communication strategies, public relationship and effective
  • SPR Group
    Account Manager
    SPR Group
    Jan 2015 - Aug 2016 (1 year 8 months)
  • P
    Marketing Manager
    PAVCO FOUNDATION
    May 2014 - Jan 2015 (9 months)
    Responsible for the internal and external communication of the foundation. Organization of events at the national level: "Premio Juventud Protectora del Agua", director of the news bulletins about the foundation's news for the other networks of the Mexican multinational Mexichem in which PAVCO is located, in charge of the alliances with television channels, Radio and press to cover the events.
  • B
    Marketing Intern
    Buffalo wings
    Jan 2014 - Jan 2015 (1 year 1 month)
    It is one of the franchises in the food sector with greater acceptance of the Colombian public. Because it was a new brand, I worked together with the administrators to carry out recognition campaigns for the public. Brand positioning, in which the goal was to reach more people in which the target were young people. I was in charge of social networks to establish the proper relationship with our target audience. The campaigns were a success and it is the moment in which this brand is a success within the entire Colombian territory.
  • G
    Marketing and Bartender
    Gaira Cafe Cumbia House
    Jan 2014
    I started at this renowned bar as a bartender. It is a profession in which one has to be in direct and constant contact with the public. I did very well and for this reason I was able to advance and get to work with them in the marketing sector of this site. Providing valuable ideas to improve customer service, to provide a very good service with protocol standards. It was also essential to identify with the most recognized artists of this country and generate a pleasant atmosphere for the customers who arrive at the restaurant of one of the greatest artists in the country as it has been Carlos Vives.
  • L
    Journalist
    La Sabana University (College)
    Jun 2011 - Apr 2016 (4 years 11 months)
Education verified_user 0% verified
  • L
    Associate's degree
    LaGuardia Community
    Mar 2018 - Jun 2019 (1 year 4 months)
  • C
    Bachelor's degree
    Cardenal Sancha High School-Bogotá
    Sep 2011 - Apr 2016 (4 years 8 months)
  • L
    Social communication and journalism
    LA SABANA UNIVERSITY.
    Jun 2011 - Apr 2016 (4 years 11 months)