Digital Marketing Specialist verified_user
Verified experience
VENUEVISION – Xipster.com
Jan 2023 - Jan 2024 (1 year 1 month)
• Led digital strategy for Xipster.com (B2B SaaS) including social media, blog, website content, e-mail programs, SEO and SEM by implementing tactical online marketing initiatives including campaign tracking, website optimization & auditing, keyword analysis, content creation, and competitive analysis to increase lead generation, enhance brand profile and drive sales. • Developed complex pay-per-click campaigns, day-to-day management and reporting on SEM performance metrics through Google Analytics, Google Ads for data-driven decision-making. • Conducted in-depth market research and identified emerging trends and opportunities, providing strategic insights to drive social media adoption such as social media post, content calendar across