Tony Alvarez Sales and Business Development | Growth Expert | Sales coach for

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Enterprise Internal Sales Development Representative

Aug 2025 - Current (9 months)

As an Enterprise Internal Sales Development Representative, I am responsible for managing a multi-million-peso sales pipeline for strategic, multi-branch enterprise accounts across Mexico. This role has developed into a continuous improvement initiative focused on diagnosing and resolving systemic friction points within the quote-to-cash process. By applying a methodology of continuous process mapping, tool development, and client feedback integration, I'm looking to improve conversion outcomes and institutional knowledge. I'm transforming systemic challenges into structured improvement projects. My current focus is on structural optimization and client reliability through the following actions: - Process Analysis & Metric Alignment: I an

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Business Development Representative

11:11 Systems (formerly Sungard Availability Services)

Apr 2025 - Aug 2025 (5 months)

I drove pipeline growth for 11:11 Systems' cloud and infrastructure solutions by engaging IT and business continuity leaders. My approach was rooted in strategic curiosity—I didn't just prospect; I diagnosed operational challenges to position our solutions as genuine business outcomes. Beyond individual quota achievement, I functioned as a systems integrator for the revenue team. I established structured feedback loops with Account Executives to refine targeting and lead quality. Through recognition of patterns in prospect dialogue, I identified and qualified strategic partnership opportunities, providing actionable market intelligence to leadership on potential expansion opportunities. My core contributions focused on building a more eff

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Sr. Sales Development Representative

Copyright Clearance Center

Oct 2023 - Nov 2024 (1 year 2 months)

- Developed and executed a strategic lead generation and prospecting strategy, engaging high-value prospects through targeted outreach across email, LinkedIn, and phone calls, while proactively researching R&D-intensive industries to understand research workflows and identify opportunities to integrate RightFind Suite. - Collaborated cross-functionally with marketing to align outreach strategies, optimize engagement, and develop sales collateral tailored to industry-specific needs, while managing pipeline activity in Salesforce to ensure accurate tracking of lead engagement and qualification status. - Consistently exceeded monthly quotas between 12% and 35%, with an average deal size of $20K USD, and assisted the Sales VP in training and me

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Sales Development Representative

DeepDyve

Apr 2022 - May 2023 (1 year 2 months)

Developed and nurtured leads through proactive outreach and follow-ups. Conducted thorough market research to identify potential clients and industry trends. Engaged with prospects via cold calls, emails, and social media to initiate conversations. Managed and maintained a robust pipeline of leads using Hubspot CRM. Achieved and exceeded by 32% monthly meeting targets and key performance indicators.

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Business Growth Manager

Preferati Inc.

Jun 2021 - Feb 2023 (1 year 9 months)

Developed and implemented a data-driven sales strategy based on extensive market research and analysis, achieving a consistent monthly revenue of $8,000. Trained team members on the new sales strategy, equipping them with skills for effective execution. Partnered with cross-functional marketing and SEO stakeholders to develop a high-impact client acquisition campaign. Collaborated with product and engineering teams to implement and enhance growth features. Conducted growth experiments and A/B tests to refine strategies and identify high-impact tactics. Managed budgets and forecasts for growth marketing activities. Monitored KPIs to drive data-informed decision-making for user acquisition and retention.

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Senior Prospector

Seek Research Solutions

Oct 2019 - May 2021 (1 year 8 months)

Enhanced email templates for outreach initiatives, leveraging A/B testing to drive improvements in open and response rates. Facilitated onboarding and training for new prospectors, implementing a structured program to elevate team performance and ensure alignment with strategic objectives. Developed Email Messaging Guidelines in partnership with the Head of Prospecting to standardize communication and optimize engagement strategies. Coordinated outreach campaigns with outbound marketing partners, employing integrated multi-channel strategies to amplify lead generation efforts.

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Prospector

Seek Research Solutions

Oct 2018 - Oct 2019 (1 year 1 month)

Conducted targeted research to identify and qualify leads, significantly enhancing the quality of the sales pipeline. Managed and updated company data in the CRM, ensuring accuracy to support targeted outreach and informed decision-making. Engaged with prospects via cold calls, emails, and social media to initiate conversations, optimizing outreach efficiency and effectiveness. Validated email addresses and phone numbers to ensure reliable communication channels and minimize bounce rates.

Social Media Evaluator

Appen

Mar 2016 - Jun 2018 (2 years 4 months)

Evaluated and rated search engine results for Google and Facebook, adhering to established guidelines to ensure relevance and accuracy of search outcomes. Supervised a team of 25 evaluators, providing constructive feedback on their performance and ratings to enhance overall team effectiveness and consistency in evaluations. Collaborated with cross-functional teams to refine evaluation processes and enhance the user experience of search platforms.

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Sales Manager

Ecológica Bajío

Jul 2015 - Jan 2018 (2 years 7 months)

Oversaw daily operations and productivity of the sales team, driving a 60% increase in productivity and achieved 165% of sales quotas for three consexutive years through targeted support and strategic oversight. Recruited, onboarded, and trained new sales personnel, driving successful integration and alignment with organizational sales objectives. Developed comprehensive training materials and documentation to mentor employees, enhancing their sales acumen and performance. Utilized sociodemographic data to strategically enhance prospecting and targeting routes. Collaborated with the Marketing team to revitalize and strengthen the e-commerce strategy, aligning it with market trends and customer insights. Reported bi-weekly on productivity m

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Lead Sales Representative

Ecológica Bajío

Nov 2013 - Jun 2015 (1 year 8 months)

- Supported sales manager by defining prospecting routes and establishing sales KPIs. - Worked with the sales manager to create and implement a new social media strategy. - Supported sales trainees during trial periods and sales people during demos, negotiations and payments. - Consistently met and exceeded company monthly targets.

Tony Alvarez

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Tony Alvarez